Product Code: ETC327326 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Malaysia Hair Straightener Market is poised for steady growth rate improvements from 2025 to 2029. Commencing at 9.11% in 2025, growth builds up to 10.83% by 2029.
In the Asia region, the Hair Straightener market in Malaysia is projected to expand at a high growth rate of 10.08% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.
Hair straighteners have gained popularity in Malaysia as they enable consumers to achieve various hairstyles. The market is expected to grow as more people adopt styling tools for everyday use. Advanced technologies, such as ceramic and tourmaline coatings, may continue to drive product innovation in this sector.
The Malaysia hair straightener market is poised for growth, driven by the desire for sleek and straight hairstyles among both women and men. The demand for hair straighteners is influenced by changing fashion trends and the need for convenient at-home styling solutions. Ceramic and tourmaline-infused straighteners are gaining popularity due to their ability to minimize hair damage. Furthermore, the rise of e-commerce platforms has made these products more accessible to consumers across the country. As a result, the hair straightener market is expected to expand steadily in the foreseeable future.
The Malaysia hair straightener market confronts challenges related to safety concerns and evolving hair styling preferences. Safety issues associated with excessive heat exposure and hair damage have led to consumer caution. Moreover, the trend towards embracing natural hair textures may reduce the demand for straighteners. Manufacturers should prioritize safety features, invest in heat protection technologies, and offer versatile styling options to address these challenges.
The Malaysia hair straightener market faced a challenging period during the COVID-19 pandemic. With limited opportunities for socializing and events, the demand for hair straightening products declined. Additionally, concerns about heat damage and the availability of DIY hair straightening tutorials online led some consumers to forgo professional-grade straighteners. As the economy recovers and people return to work and social gatherings, the market may see a gradual resurgence, especially if manufacturers emphasize product safety and versatility.
The hair straightener market in Malaysia is thriving, driven by the desire for sleek and straight hair among consumers. Major players in this market include Panasonic, Philips, Remington, and BaByliss. These companies offer a range of hair straighteners with advanced features to cater to the varying preferences of Malaysia consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Hair Straightener Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Hair Straightener Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Hair Straightener Market - Industry Life Cycle |
3.4 Malaysia Hair Straightener Market - Porter's Five Forces |
3.5 Malaysia Hair Straightener Market Revenues & Volume Share, By Plate Type, 2021 & 2031F |
3.6 Malaysia Hair Straightener Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.7 Malaysia Hair Straightener Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Malaysia Hair Straightener Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Malaysia leading to higher spending on personal grooming products. |
4.2.2 Growing trend of hair styling among the younger population in Malaysia. |
4.2.3 Rising awareness about hair care products and tools in the Malaysian market. |
4.3 Market Restraints |
4.3.1 Competition from alternative hair styling tools such as hair curlers or professional salon services. |
4.3.2 Concerns regarding heat damage and hair breakage associated with frequent use of hair straighteners. |
4.3.3 Economic uncertainties impacting consumer purchasing power and discretionary spending on beauty products. |
5 Malaysia Hair Straightener Market Trends |
6 Malaysia Hair Straightener Market, By Types |
6.1 Malaysia Hair Straightener Market, By Plate Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Hair Straightener Market Revenues & Volume, By Plate Type, 2021-2031F |
6.1.3 Malaysia Hair Straightener Market Revenues & Volume, By Ceramic, 2021-2031F |
6.1.4 Malaysia Hair Straightener Market Revenues & Volume, By Titanium, 2021-2031F |
6.1.5 Malaysia Hair Straightener Market Revenues & Volume, By Tourmaline, 2021-2031F |
6.1.6 Malaysia Hair Straightener Market Revenues & Volume, By Others, 2021-2031F |
6.2 Malaysia Hair Straightener Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Hair Straightener Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 Malaysia Hair Straightener Market Revenues & Volume, By Commercial, 2021-2031F |
6.3 Malaysia Hair Straightener Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Hair Straightener Market Revenues & Volume, By Offline Store, 2021-2031F |
6.3.3 Malaysia Hair Straightener Market Revenues & Volume, By Online Store, 2021-2031F |
7 Malaysia Hair Straightener Market Import-Export Trade Statistics |
7.1 Malaysia Hair Straightener Market Export to Major Countries |
7.2 Malaysia Hair Straightener Market Imports from Major Countries |
8 Malaysia Hair Straightener Market Key Performance Indicators |
8.1 Social media engagement and influencer partnerships to measure brand awareness and consumer engagement. |
8.2 Customer satisfaction surveys to track product performance, quality, and effectiveness. |
8.3 Consumer trends analysis to understand changing preferences and demands in the hair straightener market. |
9 Malaysia Hair Straightener Market - Opportunity Assessment |
9.1 Malaysia Hair Straightener Market Opportunity Assessment, By Plate Type, 2021 & 2031F |
9.2 Malaysia Hair Straightener Market Opportunity Assessment, By End User, 2021 & 2031F |
9.3 Malaysia Hair Straightener Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Malaysia Hair Straightener Market - Competitive Landscape |
10.1 Malaysia Hair Straightener Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Hair Straightener Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |