Malaysia M Commerce Market (2025-2031) Outlook | Size, Industry, Trends, Share, Value, Growth, Companies, Revenue, Forecast & Analysis

Market Forecast By Transactions (M Retailing, M Ticketing/Booking, M Billing, Other M Commerce Services), By Payment Modes (Near Field Communication (NFC), Premium SMS, Wireless application protocol (WAP), Direct Carrier Billing), By Users (Smart device users, Feature phone users) And Competitive Landscape
Product Code: ETC4383807 Publication Date: Jul 2023 Updated Date: Aug 2025 Product Type: Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

malaysia m commerce market overview

Malaysia m-commerce market is experiencing steady growth as consumers increasingly turn to mobile devices for online shopping, payments, and financial services. The convenience and accessibility of mobile commerce are driving its expansion.

Drivers of the Market

The M-Commerce market in Malaysia is experiencing rapid growth due to the increasing adoption of mobile devices and the rise in digital payments. The convenience and accessibility offered by mobile commerce platforms have transformed the way consumers conduct transactions. Moreover, the proliferation of e-commerce and the integration of mobile wallets and payment apps are driving the M-Commerce market. The growing consumer confidence in mobile payment security and the ease of use are key factors contributing to market expansion.

Challenges of the Market

The M-Commerce market in Malaysia faces various challenges. Security and trust issues are prominent, as users need to feel confident in making mobile transactions. Regulatory compliance is another hurdle, with the need to adapt to evolving legal frameworks and ensure compliance with financial regulations. Furthermore, fostering consumer adoption and trust in mobile payment solutions requires overcoming traditional payment habits and preferences.

Covid-19 Impact of the Market

The Malaysia M-Commerce market experienced a significant shift due to the COVID-19 pandemic. With restrictions on physical interactions and the heightened focus on safety, consumers increasingly turned to mobile commerce for their shopping needs. The convenience and accessibility offered by m-commerce platforms became integral in meeting consumer demands. Businesses swiftly adapted by enhancing their online presence and providing seamless mobile shopping experiences. The pandemic accelerated the digitization of commerce in Malaysia, driving the growth of the m-commerce market. The market is expected to continue its upward trajectory as consumers continue to embrace mobile-based shopping solutions.

Leading Players of the Market

In the Malaysia M-Commerce Market, Leading Players include GrabPay, Boost, Touch `n Go eWallet, and MaybankPay. These companies offer mobile payment and e-wallet solutions, facilitating mobile commerce transactions and digital payments. GrabPay, with its widespread presence in the ride-sharing and e-wallet space, is a prominent player in the Malaysia m-commerce market.

Key Highlights of the Report:

  • Malaysia M Commerce Market Outlook
  • Market Size of Malaysia M Commerce Market, 2024
  • Forecast of Malaysia M Commerce Market, 2031
  • Historical Data and Forecast of Malaysia M Commerce Revenues & Volume for the Period 2021-2031
  • Malaysia M Commerce Market Trend Evolution
  • Malaysia M Commerce Market Drivers and Challenges
  • Malaysia M Commerce Price Trends
  • Malaysia M Commerce Porter's Five Forces
  • Malaysia M Commerce Industry Life Cycle
  • Historical Data and Forecast of Malaysia M Commerce Market Revenues & Volume By Transactions for the Period 2021-2031
  • Historical Data and Forecast of Malaysia M Commerce Market Revenues & Volume By M Retailing for the Period 2021-2031
  • Historical Data and Forecast of Malaysia M Commerce Market Revenues & Volume By M Ticketing/Booking for the Period 2021-2031
  • Historical Data and Forecast of Malaysia M Commerce Market Revenues & Volume By M Billing for the Period 2021-2031
  • Historical Data and Forecast of Malaysia M Commerce Market Revenues & Volume By Other M Commerce Services for the Period 2021-2031
  • Historical Data and Forecast of Malaysia M Commerce Market Revenues & Volume By Payment Modes for the Period 2021-2031
  • Historical Data and Forecast of Malaysia M Commerce Market Revenues & Volume By Near Field Communication (NFC) for the Period 2021-2031
  • Historical Data and Forecast of Malaysia M Commerce Market Revenues & Volume By Premium SMS for the Period 2021-2031
  • Historical Data and Forecast of Malaysia M Commerce Market Revenues & Volume By Wireless application protocol (WAP) for the Period 2021-2031
  • Historical Data and Forecast of Malaysia M Commerce Market Revenues & Volume By Direct Carrier Billing for the Period 2021-2031
  • Historical Data and Forecast of Malaysia M Commerce Market Revenues & Volume By Users for the Period 2021-2031
  • Historical Data and Forecast of Malaysia M Commerce Market Revenues & Volume By Smart device users for the Period 2021-2031
  • Historical Data and Forecast of Malaysia M Commerce Market Revenues & Volume By Feature phone users for the Period 2021-2031
  • Malaysia M Commerce Import Export Trade Statistics
  • Market Opportunity Assessment By Transactions
  • Market Opportunity Assessment By Payment Modes
  • Market Opportunity Assessment By Users
  • Malaysia M Commerce Top Companies Market Share
  • Malaysia M Commerce Competitive Benchmarking By Technical and Operational Parameters
  • Malaysia M Commerce Company Profiles
  • Malaysia M Commerce Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Malaysia M Commerce Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Malaysia M Commerce Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Malaysia M Commerce Market Overview

3.1 Malaysia Country Macro Economic Indicators

3.2 Malaysia M Commerce Market Revenues & Volume, 2021 & 2031F

3.3 Malaysia M Commerce Market - Industry Life Cycle

3.4 Malaysia M Commerce Market - Porter's Five Forces

3.5 Malaysia M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F

3.6 Malaysia M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F

3.7 Malaysia M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F

4 Malaysia M Commerce Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing internet penetration and smartphone adoption in Malaysia

4.2.2 Growing preference for online shopping and digital payments

4.2.3 Government initiatives to promote e-commerce and digital economy

4.3 Market Restraints

4.3.1 Limited digital infrastructure and connectivity issues in certain regions

4.3.2 Concerns over data privacy and cybersecurity

4.3.3 Lack of trust in online transactions among some consumer segments

5 Malaysia M Commerce Market Trends

6 Malaysia M Commerce Market, By Types

6.1 Malaysia M Commerce Market, By Transactions

6.1.1 Overview and Analysis

6.1.2 Malaysia M Commerce Market Revenues & Volume, By Transactions, 2021-2031F

6.1.3 Malaysia M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F

6.1.4 Malaysia M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F

6.1.5 Malaysia M Commerce Market Revenues & Volume, By M Billing, 2021-2031F

6.1.6 Malaysia M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F

6.2 Malaysia M Commerce Market, By Payment Modes

6.2.1 Overview and Analysis

6.2.2 Malaysia M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F

6.2.3 Malaysia M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F

6.2.4 Malaysia M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F

6.2.5 Malaysia M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F

6.3 Malaysia M Commerce Market, By Users

6.3.1 Overview and Analysis

6.3.2 Malaysia M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F

6.3.3 Malaysia M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F

7 Malaysia M Commerce Market Import-Export Trade Statistics

7.1 Malaysia M Commerce Market Export to Major Countries

7.2 Malaysia M Commerce Market Imports from Major Countries

8 Malaysia M Commerce Market Key Performance Indicators

8.1 Average order value (AOV) in m-commerce transactions

8.2 Mobile app downloads and active users

8.3 Conversion rates from mobile traffic to transactions

8.4 Customer retention rate in m-commerce platforms

8.5 Average time spent by users on m-commerce apps

9 Malaysia M Commerce Market - Opportunity Assessment

9.1 Malaysia M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F

9.2 Malaysia M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F

9.3 Malaysia M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F

10 Malaysia M Commerce Market - Competitive Landscape

10.1 Malaysia M Commerce Market Revenue Share, By Companies, 2024

10.2 Malaysia M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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