| Product Code: ETC4383807 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Malaysia m-commerce market is experiencing steady growth as consumers increasingly turn to mobile devices for online shopping, payments, and financial services. The convenience and accessibility of mobile commerce are driving its expansion.
The M-Commerce market in Malaysia is experiencing rapid growth due to the increasing adoption of mobile devices and the rise in digital payments. The convenience and accessibility offered by mobile commerce platforms have transformed the way consumers conduct transactions. Moreover, the proliferation of e-commerce and the integration of mobile wallets and payment apps are driving the M-Commerce market. The growing consumer confidence in mobile payment security and the ease of use are key factors contributing to market expansion.
The M-Commerce market in Malaysia faces various challenges. Security and trust issues are prominent, as users need to feel confident in making mobile transactions. Regulatory compliance is another hurdle, with the need to adapt to evolving legal frameworks and ensure compliance with financial regulations. Furthermore, fostering consumer adoption and trust in mobile payment solutions requires overcoming traditional payment habits and preferences.
The Malaysia M-Commerce market experienced a significant shift due to the COVID-19 pandemic. With restrictions on physical interactions and the heightened focus on safety, consumers increasingly turned to mobile commerce for their shopping needs. The convenience and accessibility offered by m-commerce platforms became integral in meeting consumer demands. Businesses swiftly adapted by enhancing their online presence and providing seamless mobile shopping experiences. The pandemic accelerated the digitization of commerce in Malaysia, driving the growth of the m-commerce market. The market is expected to continue its upward trajectory as consumers continue to embrace mobile-based shopping solutions.
In the Malaysia M-Commerce Market, Leading Players include GrabPay, Boost, Touch `n Go eWallet, and MaybankPay. These companies offer mobile payment and e-wallet solutions, facilitating mobile commerce transactions and digital payments. GrabPay, with its widespread presence in the ride-sharing and e-wallet space, is a prominent player in the Malaysia m-commerce market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia M Commerce Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia M Commerce Market - Industry Life Cycle |
3.4 Malaysia M Commerce Market - Porter's Five Forces |
3.5 Malaysia M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Malaysia M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Malaysia M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Malaysia M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone adoption in Malaysia |
4.2.2 Growing preference for online shopping and digital payments |
4.2.3 Government initiatives to promote e-commerce and digital economy |
4.3 Market Restraints |
4.3.1 Limited digital infrastructure and connectivity issues in certain regions |
4.3.2 Concerns over data privacy and cybersecurity |
4.3.3 Lack of trust in online transactions among some consumer segments |
5 Malaysia M Commerce Market Trends |
6 Malaysia M Commerce Market, By Types |
6.1 Malaysia M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Malaysia M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Malaysia M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Malaysia M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Malaysia M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Malaysia M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Malaysia M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Malaysia M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Malaysia M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Malaysia M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Malaysia M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Malaysia M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Malaysia M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Malaysia M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Malaysia M Commerce Market Import-Export Trade Statistics |
7.1 Malaysia M Commerce Market Export to Major Countries |
7.2 Malaysia M Commerce Market Imports from Major Countries |
8 Malaysia M Commerce Market Key Performance Indicators |
8.1 Average order value (AOV) in m-commerce transactions |
8.2 Mobile app downloads and active users |
8.3 Conversion rates from mobile traffic to transactions |
8.4 Customer retention rate in m-commerce platforms |
8.5 Average time spent by users on m-commerce apps |
9 Malaysia M Commerce Market - Opportunity Assessment |
9.1 Malaysia M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Malaysia M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Malaysia M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Malaysia M Commerce Market - Competitive Landscape |
10.1 Malaysia M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Malaysia M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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