Malaysia Mobile Value Added Services (MVAS) Market (2025-2031) Outlook | Trends, Industry, Forecast, Companies, Share, Value, Analysis, Size, Revenue & Growth

Name: Malaysia Mobile Value Added Services (MVAS) Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast By Solution (SMS, MMS, Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment), By End User (SMBs, Enterprises), By Vertical (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom & IT, Others) And Competitive Landscape

Product Code: ETC4383147	Publication Date: Jul 2023	Updated Date: Aug 2025	Product Type: Report
Publisher: 6Wresearch	Author: Ravi Bhandari	No. of Pages: 85	No. of Figures: 45	No. of Tables: 25

malaysia mobile value added services mvas market overview

The mobile value-added services market in Malaysia is evolving rapidly, driven by the country`s increasing mobile phone penetration and smartphone usage. MVAS encompass a wide range of services, including mobile payments, content streaming, mobile advertising, and more. With a young and tech-savvy population, the demand for such services is on the rise. Mobile network operators and content providers are collaborating to deliver innovative and personalized services to consumers. The MVAS market is characterized by competition and innovation, and it is expected to continue expanding as consumers seek convenience and customization in their mobile experiences.

Drivers of the Market

The MVAS market in Malaysia is driven by the demand for innovative and value-added services that enhance the mobile user experience. This includes services like mobile payments, entertainment, and health applications. The continuous evolution of mobile technology and consumer expectations for convenience and personalization are fueling the MVAS market, with businesses keen on offering services that cater to these demands.

Challenges of the Market

One of the significant challenges in the MVAS market is the rapid pace of technological change. Keeping up with the latest innovations and offering compelling value-added services that resonate with consumers can be a constant struggle. Additionally, dealing with privacy concerns and data protection regulations is essential in the MVAS sector.

Covid-19 Impact of the Market

The Mobile Value Added Services (MVAS) market in Malaysia underwent a significant transformation in response to the COVID-19 pandemic. As consumers increasingly relied on mobile devices for various aspects of their daily lives, there was a surge in demand for innovative and value-added services. Market players responded by introducing a range of services including mobile banking, entertainment, and health-related applications. The pandemic accelerated the adoption of MVAS, leading to a redefined landscape characterized by a diverse array of services catering to the evolving needs of Malaysia consumers.

Leading Players of the Market

In the dynamic Mobile Value Added Services (MVAS) market of Malaysia, Maxis Berhad has emerged as a leading player. Through its innovative offerings and strategic partnerships, Maxis has consistently delivered value-added services that enhance the mobile experience for consumers. Their diverse range of MVAS offerings, including content, entertainment, and productivity solutions, has solidified their position in this competitive market.

Key Highlights of the Report:

Malaysia Mobile Value Added Services (MVAS) Market Outlook
Market Size of Malaysia Mobile Value Added Services (MVAS) Market, 2024
Forecast of Malaysia Mobile Value Added Services (MVAS) Market, 2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Revenues & Volume for the Period 2021-2031
Malaysia Mobile Value Added Services (MVAS) Market Trend Evolution
Malaysia Mobile Value Added Services (MVAS) Market Drivers and Challenges
Malaysia Mobile Value Added Services (MVAS) Price Trends
Malaysia Mobile Value Added Services (MVAS) Porter's Five Forces
Malaysia Mobile Value Added Services (MVAS) Industry Life Cycle
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Solution for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By SMS for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By MMS for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Location Based Services for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Email & IM for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Money for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Advertising for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Infotainment for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By End User for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By SMBs for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Enterprises for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Vertical for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By BFSI for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Media and Entertainment for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Healthcare for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Education for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Retail for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Government for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Telecom & IT for the Period 2021-2031
Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Others for the Period 2021-2031
Malaysia Mobile Value Added Services (MVAS) Import Export Trade Statistics
Market Opportunity Assessment By Solution
Market Opportunity Assessment By End User
Market Opportunity Assessment By Vertical
Malaysia Mobile Value Added Services (MVAS) Top Companies Market Share
Malaysia Mobile Value Added Services (MVAS) Competitive Benchmarking By Technical and Operational Parameters
Malaysia Mobile Value Added Services (MVAS) Company Profiles
Malaysia Mobile Value Added Services (MVAS) Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Malaysia Mobile Value Added Services (MVAS) Market Overview

3.1 Malaysia Country Macro Economic Indicators

3.2 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, 2021 & 2031F

3.3 Malaysia Mobile Value Added Services (MVAS) Market - Industry Life Cycle

3.4 Malaysia Mobile Value Added Services (MVAS) Market - Porter's Five Forces

3.5 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Solution, 2021 & 2031F

3.6 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By End User, 2021 & 2031F

3.7 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Vertical, 2021 & 2031F

4 Malaysia Mobile Value Added Services (MVAS) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration in Malaysia

4.2.2 Growing demand for digital content and services

4.2.3 Advancements in mobile technology and network infrastructure

4.3 Market Restraints

4.3.1 Regulatory challenges and compliance issues

4.3.2 Security and privacy concerns related to mobile services

4.3.3 Intense competition among mobile service providers

5 Malaysia Mobile Value Added Services (MVAS) Market Trends

6 Malaysia Mobile Value Added Services (MVAS) Market, By Types

6.1 Malaysia Mobile Value Added Services (MVAS) Market, By Solution

6.1.1 Overview and Analysis

6.1.2 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Solution, 2021-2031F

6.1.3 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMS, 2021-2031F

6.1.4 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By MMS, 2021-2031F

6.1.5 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Location Based Services, 2021-2031F

6.1.6 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Email & IM, 2021-2031F

6.1.7 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Money, 2021-2031F

6.1.8 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Advertising, 2021-2031F

6.2 Malaysia Mobile Value Added Services (MVAS) Market, By End User

6.2.1 Overview and Analysis

6.2.2 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMBs, 2021-2031F

6.2.3 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Enterprises, 2021-2031F

6.3 Malaysia Mobile Value Added Services (MVAS) Market, By Vertical

6.3.1 Overview and Analysis

6.3.2 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By BFSI, 2021-2031F

6.3.3 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Media and Entertainment, 2021-2031F

6.3.4 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Healthcare, 2021-2031F

6.3.5 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Education, 2021-2031F

6.3.6 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Retail, 2021-2031F

6.3.7 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Government, 2021-2031F

6.3.8 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F

6.3.9 Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F

7 Malaysia Mobile Value Added Services (MVAS) Market Import-Export Trade Statistics

7.1 Malaysia Mobile Value Added Services (MVAS) Market Export to Major Countries

7.2 Malaysia Mobile Value Added Services (MVAS) Market Imports from Major Countries

8 Malaysia Mobile Value Added Services (MVAS) Market Key Performance Indicators

8.1 Average revenue per user (ARPU) for mobile value added services

8.2 Subscriber engagement metrics (e.g., frequency of usage, time spent on services)

8.3 Customer satisfaction scores for mobile value added services

9 Malaysia Mobile Value Added Services (MVAS) Market - Opportunity Assessment

9.1 Malaysia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Solution, 2021 & 2031F

9.2 Malaysia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By End User, 2021 & 2031F

9.3 Malaysia Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Vertical, 2021 & 2031F

10 Malaysia Mobile Value Added Services (MVAS) Market - Competitive Landscape

10.1 Malaysia Mobile Value Added Services (MVAS) Market Revenue Share, By Companies, 2024

10.2 Malaysia Mobile Value Added Services (MVAS) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Africa Mobile Value Added Services (MVAS) Market

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Europe Mobile Value Added Services (MVAS) Market

Luxembourg Mobile Value Added Services (MVAS) Market

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Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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