Malaysia Mobile Value Added Services (MVAS) Market (2025-2031) Outlook | Trends, Industry, Forecast, Companies, Share, Value, Analysis, Size, Revenue & Growth

malaysia mobile value added services mvas market overview

The mobile value-added services market in Malaysia is evolving rapidly, driven by the country`s increasing mobile phone penetration and smartphone usage. MVAS encompass a wide range of services, including mobile payments, content streaming, mobile advertising, and more. With a young and tech-savvy population, the demand for such services is on the rise. Mobile network operators and content providers are collaborating to deliver innovative and personalized services to consumers. The MVAS market is characterized by competition and innovation, and it is expected to continue expanding as consumers seek convenience and customization in their mobile experiences.

Drivers of the Market

The MVAS market in Malaysia is driven by the demand for innovative and value-added services that enhance the mobile user experience. This includes services like mobile payments, entertainment, and health applications. The continuous evolution of mobile technology and consumer expectations for convenience and personalization are fueling the MVAS market, with businesses keen on offering services that cater to these demands.

Challenges of the Market

One of the significant challenges in the MVAS market is the rapid pace of technological change. Keeping up with the latest innovations and offering compelling value-added services that resonate with consumers can be a constant struggle. Additionally, dealing with privacy concerns and data protection regulations is essential in the MVAS sector.

Covid-19 Impact of the Market

The Mobile Value Added Services (MVAS) market in Malaysia underwent a significant transformation in response to the COVID-19 pandemic. As consumers increasingly relied on mobile devices for various aspects of their daily lives, there was a surge in demand for innovative and value-added services. Market players responded by introducing a range of services including mobile banking, entertainment, and health-related applications. The pandemic accelerated the adoption of MVAS, leading to a redefined landscape characterized by a diverse array of services catering to the evolving needs of Malaysia consumers.

Leading Players of the Market

In the dynamic Mobile Value Added Services (MVAS) market of Malaysia, Maxis Berhad has emerged as a leading player. Through its innovative offerings and strategic partnerships, Maxis has consistently delivered value-added services that enhance the mobile experience for consumers. Their diverse range of MVAS offerings, including content, entertainment, and productivity solutions, has solidified their position in this competitive market.

Key Highlights of the Report:

• Malaysia Mobile Value Added Services (MVAS) Market Outlook
• Market Size of Malaysia Mobile Value Added Services (MVAS) Market, 2024
• Forecast of Malaysia Mobile Value Added Services (MVAS) Market, 2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Revenues & Volume for the Period 2021-2031
• Malaysia Mobile Value Added Services (MVAS) Market Trend Evolution
• Malaysia Mobile Value Added Services (MVAS) Market Drivers and Challenges
• Malaysia Mobile Value Added Services (MVAS) Price Trends
• Malaysia Mobile Value Added Services (MVAS) Porter's Five Forces
• Malaysia Mobile Value Added Services (MVAS) Industry Life Cycle
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Solution for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By SMS for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By MMS for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Location Based Services for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Email & IM for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Money for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Advertising for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Infotainment for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By End User for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By SMBs for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Enterprises for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Vertical for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By BFSI for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Media and Entertainment for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Healthcare for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Education for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Retail for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Government for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Telecom & IT for the Period 2021-2031
• Historical Data and Forecast of Malaysia Mobile Value Added Services (MVAS) Market Revenues & Volume By Others for the Period 2021-2031
• Malaysia Mobile Value Added Services (MVAS) Import Export Trade Statistics
• Market Opportunity Assessment By Solution
• Market Opportunity Assessment By End User
• Market Opportunity Assessment By Vertical
• Malaysia Mobile Value Added Services (MVAS) Top Companies Market Share
• Malaysia Mobile Value Added Services (MVAS) Competitive Benchmarking By Technical and Operational Parameters
• Malaysia Mobile Value Added Services (MVAS) Company Profiles
• Malaysia Mobile Value Added Services (MVAS) Key Strategic Recommendations