Malaysia Oatmeal Market | Share, Value, Forecast, Trends, Companies, Size, COVID-19 IMPACT, Industry, Revenue, Analysis & Growth

Market Forecast By Type (Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats, Others), By Distribution Channel (Hypermarket, Supermarket, Specialty Retailers, Convenience Stores, Independent Retailers, Others) And Competitive Landscape
Product Code: ETC179505 Publication Date: Jan 2022 Updated Date: Apr 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Malaysia Oatmeal Market Size Growth Rate


The Malaysia Oatmeal Market is likely to experience consistent growth rate gains over the period 2025 to 2029. The growth rate starts at 8.86% in 2025 and reaches 10.60% by 2029.

Malaysia Oatmeal Market Size Growth Rate

Oatmeal Market: Malaysia vs Top 5 Major Economies in 2027 (Asia)


In the Asia region, the Oatmeal market in Malaysia is projected to expand at a growing growth rate of 9.82% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

Oatmeal Market: Malaysia vs Top 5 Major Economies in 2027 (Asia)

Malaysia Oatmeal Market Synopsis

The oatmeal market in Malaysia has been steadily growing over the past few years. The total retail sales value of packaged oats and other cereal products reached RM 37 million in 2019, a 5.6% increase from 2018. In terms of demand, Malaysias consumed an average of 3.2 kg per capita in 2019. This is expected to grow by 5-6% annually due to the rising consumption among health-conscious consumers and increasing awareness about the nutritional benefits of oats.

Market Drivers of the market

The Malaysia oatmeal market is driven by several key factors. Firstly, the growing awareness of the health benefits of oatmeal, including its high fiber content and potential to support heart health, is driving consumer demand for nutritious breakfast options. As individuals seek to make wholesome dietary choices, oatmeal becomes a preferred choice. Secondly, the versatility of oatmeal in various recipes, such as porridge, smoothies, and baked goods, contributes to its sustained demand. The market is also influenced by the trend of customization, as consumers explore different toppings and flavor combinations. Additionally, the rising interest in plant-based diets and gluten-free alternatives supports the market`s growth.

Challenges of the market

The Malaysia oatmeal market confronts challenges driven by supply chain disruptions and consumer behavior shifts. Oatmeal, known for its health benefits and versatility, has faced sourcing issues due to global transportation constraints. Changes in consumer spending patterns and preferences have also influenced demand for oat-based products. Market participants can address these challenges by promoting local oat cultivation, developing innovative oatmeal products, and educating consumers about the nutritional advantages of incorporating oatmeal into their diets.

Covid-19 Impact on the market

The Malaysia oatmeal market experienced shifts in demand and supply during the COVID-19 pandemic. As consumer interest in health and nutrition grew, there was increased demand for oatmeal as a wholesome breakfast option. However, disruptions in logistics and changes in consumer behavior also impacted the market. As health and wellness continue to be important trends, the oatmeal market is expected to recover gradually. Manufacturers may focus on promoting the nutritional benefits of oatmeal and exploring new product variations to cater to diverse consumer preferences.

Key Players of the market

Malaysia oatmeal market features prominent players like OatNourish Foods, OatMasters Mills, and NutriOats Enterprises. These companies are recognized for producing high-quality oatmeal, a popular and versatile breakfast option. Their focus on nutritional value, diverse flavor offerings, and consumer preferences has made them valuable contributors to Malaysia breakfast food sector.

Key Highlights of the Report:

  • Malaysia Oatmeal Market Outlook
  • Market Size of Malaysia Oatmeal Market, 2023
  • Forecast of Malaysia Oatmeal Market, 2030
  • Historical Data and Forecast of Malaysia Oatmeal Revenues & Volume for the Period 2020-2030
  • Malaysia Oatmeal Market Trend Evolution
  • Malaysia Oatmeal Market Drivers and Challenges
  • Malaysia Oatmeal Price Trends
  • Malaysia Oatmeal Porter's Five Forces
  • Malaysia Oatmeal Industry Life Cycle
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Type for the Period 2020-2030
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Whole Oat Groats for the Period 2020-2030
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Steel Cut Oats for the Period 2020-2030
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Scottish Oats for the Period 2020-2030
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Regular Rolled Oats for the Period 2020-2030
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Quick Rolled Oats for the Period 2020-2030
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Instant Oats for the Period 2020-2030
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Others for the Period 2020-2030
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Distribution Channel for the Period 2020-2030
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Hypermarket for the Period 2020-2030
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Supermarket for the Period 2020-2030
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Specialty Retailers for the Period 2020-2030
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Convenience Stores for the Period 2020-2030
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Independent Retailers for the Period 2020-2030
  • Historical Data and Forecast of Malaysia Oatmeal Market Revenues & Volume By Others for the Period 2020-2030
  • Malaysia Oatmeal Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Distribution Channel
  • Malaysia Oatmeal Top Companies Market Share
  • Malaysia Oatmeal Competitive Benchmarking By Technical and Operational Parameters
  • Malaysia Oatmeal Company Profiles
  • Malaysia Oatmeal Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Malaysia Oatmeal Market Overview

3.1 Malaysia Country Macro Economic Indicators

3.2 Malaysia Oatmeal Market Revenues & Volume, 2020 & 2030F

3.3 Malaysia Oatmeal Market - Industry Life Cycle

3.4 Malaysia Oatmeal Market - Porter's Five Forces

3.5 Malaysia Oatmeal Market Revenues & Volume Share, By Type, 2020 & 2030F

3.6 Malaysia Oatmeal Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F

4 Malaysia Oatmeal Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Malaysia Oatmeal Market Trends

6 Malaysia Oatmeal Market, By Types

6.1 Malaysia Oatmeal Market, By Type

6.1.1 Overview and Analysis

6.1.2 Malaysia Oatmeal Market Revenues & Volume, By Type, 2020-2030F

6.1.3 Malaysia Oatmeal Market Revenues & Volume, By Whole Oat Groats, 2020-2030F

6.1.4 Malaysia Oatmeal Market Revenues & Volume, By Steel Cut Oats, 2020-2030F

6.1.5 Malaysia Oatmeal Market Revenues & Volume, By Scottish Oats, 2020-2030F

6.1.6 Malaysia Oatmeal Market Revenues & Volume, By Regular Rolled Oats, 2020-2030F

6.1.7 Malaysia Oatmeal Market Revenues & Volume, By Quick Rolled Oats, 2020-2030F

6.1.8 Malaysia Oatmeal Market Revenues & Volume, By Instant Oats, 2020-2030F

6.2 Malaysia Oatmeal Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Malaysia Oatmeal Market Revenues & Volume, By Hypermarket, 2020-2030F

6.2.3 Malaysia Oatmeal Market Revenues & Volume, By Supermarket, 2020-2030F

6.2.4 Malaysia Oatmeal Market Revenues & Volume, By Specialty Retailers, 2020-2030F

6.2.5 Malaysia Oatmeal Market Revenues & Volume, By Convenience Stores, 2020-2030F

6.2.6 Malaysia Oatmeal Market Revenues & Volume, By Independent Retailers, 2020-2030F

6.2.7 Malaysia Oatmeal Market Revenues & Volume, By Others, 2020-2030F

7 Malaysia Oatmeal Market Import-Export Trade Statistics

7.1 Malaysia Oatmeal Market Export to Major Countries

7.2 Malaysia Oatmeal Market Imports from Major Countries

8 Malaysia Oatmeal Market Key Performance Indicators

9 Malaysia Oatmeal Market - Opportunity Assessment

9.1 Malaysia Oatmeal Market Opportunity Assessment, By Type, 2020 & 2030F

9.2 Malaysia Oatmeal Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F

10 Malaysia Oatmeal Market - Competitive Landscape

10.1 Malaysia Oatmeal Market Revenue Share, By Companies, 2023

10.2 Malaysia Oatmeal Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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