| Product Code: ETC4549047 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Oryzenin, a rice protein isolate, is gaining popularity as a plant-based protein source in Malaysia. With the rising trend of plant-based diets, oryzenin is being used in various food and beverage products, including meat substitutes and protein bars. This market is expected to continue growing as consumers seek sustainable and plant-based protein alternatives.
The Malaysia Oryzenin market is driven by the increasing interest in plant-based proteins, especially among individuals following vegetarian or vegan diets. Oryzenin, derived from rice, serves as a valuable protein source for those seeking non-animal alternatives. Additionally, the trend toward clean-label and allergen-free products is fueling the demand for oryzenin in the food and beverage industry.
The oryzenin market in Malaysia encounters unique challenges, primarily related to consumer preferences and market dynamics. One of the significant challenges is the preference for traditional protein sources like animal-based proteins in Malaysia cuisine. Shifting consumer attitudes towards plant-based proteins, like oryzenin, can be difficult. Another challenge is the competition from other plant-based protein sources, such as soy and pea protein. Additionally, the cost of production and sourcing of high-quality oryzenin can impact the market`s growth. Addressing these challenges necessitates marketing campaigns that promote the benefits of oryzenin, product innovation, and cost optimization.
The market for oryzenin, a rice protein isolate, encountered both opportunities and challenges during the COVID-19 pandemic. While plant-based proteins gained popularity, supply chain disruptions and economic uncertainty influenced market dynamics.
The Malaysia Oryzenin Market is witnessing an upsurge in demand for rice protein due to the increasing preference for plant-based proteins. Leading Players in this market include Axiom Foods Inc., RiceBran Technologies, AIDP, Inc., and Shaanxi Fuheng (FH) Biotechnology Co., Ltd. These companies are actively involved in the production and distribution of oryzenin, a rice protein isolate. With the growing interest in vegetarian and vegan diets, these Leading Players are expanding their product portfolios to meet the protein needs of consumers in Malaysia.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Oryzenin Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Oryzenin Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Oryzenin Market - Industry Life Cycle |
3.4 Malaysia Oryzenin Market - Porter's Five Forces |
3.5 Malaysia Oryzenin Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Malaysia Oryzenin Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Malaysia Oryzenin Market Revenues & Volume Share, By Form, 2021 & 2031F |
4 Malaysia Oryzenin Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of oryzenin |
4.2.2 Growth in demand for plant-based protein alternatives |
4.2.3 Rising preference for clean label and natural ingredients in food products |
4.3 Market Restraints |
4.3.1 Price volatility of raw materials impacting production costs |
4.3.2 Competition from other plant-based protein sources |
4.3.3 Regulatory challenges related to food safety and labeling requirements |
5 Malaysia Oryzenin Market Trends |
6 Malaysia Oryzenin Market, By Types |
6.1 Malaysia Oryzenin Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Oryzenin Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Malaysia Oryzenin Market Revenues & Volume, By Isolates, 2021-2031F |
6.1.4 Malaysia Oryzenin Market Revenues & Volume, By Concentrates, 2021-2031F |
6.2 Malaysia Oryzenin Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Oryzenin Market Revenues & Volume, By Bakery & Confectionery, 2021-2031F |
6.2.3 Malaysia Oryzenin Market Revenues & Volume, By Meat Analogs & Extenders, 2021-2031F |
6.2.4 Malaysia Oryzenin Market Revenues & Volume, By Sports & Energy Nutrition, 2021-2031F |
6.2.5 Malaysia Oryzenin Market Revenues & Volume, By Dairy Alternatives, 2021-2031F |
6.2.6 Malaysia Oryzenin Market Revenues & Volume, By Beverages, 2021-2031F |
6.3 Malaysia Oryzenin Market, By Form |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Oryzenin Market Revenues & Volume, By Dry, 2021-2031F |
6.3.3 Malaysia Oryzenin Market Revenues & Volume, By Liquid, 2021-2031F |
7 Malaysia Oryzenin Market Import-Export Trade Statistics |
7.1 Malaysia Oryzenin Market Export to Major Countries |
7.2 Malaysia Oryzenin Market Imports from Major Countries |
8 Malaysia Oryzenin Market Key Performance Indicators |
8.1 Research and development investment in new oryzenin product development |
8.2 Number of new product launches containing oryzenin |
8.3 Consumer perception and acceptance of oryzenin as a viable protein source |
8.4 Sustainability practices in oryzenin production |
8.5 Market penetration of oryzenin in various food and beverage categories |
9 Malaysia Oryzenin Market - Opportunity Assessment |
9.1 Malaysia Oryzenin Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Malaysia Oryzenin Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Malaysia Oryzenin Market Opportunity Assessment, By Form, 2021 & 2031F |
10 Malaysia Oryzenin Market - Competitive Landscape |
10.1 Malaysia Oryzenin Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Oryzenin Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |