| Product Code: ETC4549107 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Malaysia plant-based protein market is experiencing substantial growth as more consumers opt for vegetarian and vegan diets. Plant-based protein sources, such as soy, pea, and rice proteins, have become integral to the food industry. This growth is driven by concerns about animal welfare, environmental sustainability, and personal health.
The Malaysia Plant-Based Protein market is growing as consumers shift toward plant-based diets for health, environmental, and ethical reasons. Plant-based proteins, including those derived from sources like soy, pea, and rice, are becoming essential components of vegetarian and vegan diets. As more people adopt these dietary preferences, the demand for plant-based protein products is on the rise, driving the market forward.
The plant-based protein market in Malaysia faces several challenges. One of the primary challenges is the perception that plant-based protein products are less flavorful or satisfying compared to traditional meat products. Overcoming this taste barrier is crucial for market growth. Additionally, the higher cost of plant-based proteins compared to animal-based proteins can deter price-sensitive consumers. Competition from established meat and dairy industries is also a significant challenge. The market needs to invest in research and development to improve taste and texture, as well as work on price competitiveness and sustainability to address these challenges.
The plant-based protein market in Malaysia experienced growth as more consumers embraced plant-based diets for health and environmental reasons. However, the pandemic affected restaurant and foodservice sales.
The Malaysia Plant-Based Protein Market is on the rise as more consumers are shifting towards plant-based diets. Leading Players in this market include Beyond Meat, Inc., Impossible Foods Inc., Quorn Foods, Nestl?, and Gardenia. These companies are prominent for their plant-based protein products, such as meat substitutes and plant-based burger patties. With the rising demand for sustainable and ethical food options, these Leading Players are actively engaged in product innovation and marketing to capture a significant share of the Malaysia market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Plant-based Protein Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Plant-based Protein Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Plant-based Protein Market - Industry Life Cycle |
3.4 Malaysia Plant-based Protein Market - Porter's Five Forces |
3.5 Malaysia Plant-based Protein Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.6 Malaysia Plant-based Protein Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Malaysia Plant-based Protein Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Malaysia Plant-based Protein Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about health and wellness benefits of plant-based proteins |
4.2.2 Growing demand for sustainable and environmentally friendly food options |
4.2.3 Rising prevalence of lifestyle diseases driving adoption of plant-based diets |
4.3 Market Restraints |
4.3.1 Higher cost of plant-based protein products compared to traditional animal-based proteins |
4.3.2 Limited availability and variety of plant-based protein options in the market |
4.3.3 Lack of awareness and misconceptions about plant-based proteins among consumers |
5 Malaysia Plant-based Protein Market Trends |
6 Malaysia Plant-based Protein Market, By Types |
6.1 Malaysia Plant-based Protein Market, By Source |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Plant-based Protein Market Revenues & Volume, By Source, 2021-2031F |
6.1.3 Malaysia Plant-based Protein Market Revenues & Volume, By Soy, 2021-2031F |
6.1.4 Malaysia Plant-based Protein Market Revenues & Volume, By Wheat & Pea, 2021-2031F |
6.2 Malaysia Plant-based Protein Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Plant-based Protein Market Revenues & Volume, By Isolates, 2021-2031F |
6.2.3 Malaysia Plant-based Protein Market Revenues & Volume, By Concentrates, 2021-2031F |
6.2.4 Malaysia Plant-based Protein Market Revenues & Volume, By Textured, 2021-2031F |
6.3 Malaysia Plant-based Protein Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Plant-based Protein Market Revenues & Volume, By Food Meat Alternatives, 2021-2031F |
6.3.3 Malaysia Plant-based Protein Market Revenues & Volume, By Dairy Alternatives, 2021-2031F |
6.3.4 Malaysia Plant-based Protein Market Revenues & Volume, By Performance Nutrition & others, 2021-2031F |
7 Malaysia Plant-based Protein Market Import-Export Trade Statistics |
7.1 Malaysia Plant-based Protein Market Export to Major Countries |
7.2 Malaysia Plant-based Protein Market Imports from Major Countries |
8 Malaysia Plant-based Protein Market Key Performance Indicators |
8.1 Number of new plant-based protein product launches in the market |
8.2 Percentage of consumers who have shifted to a plant-based diet |
8.3 Growth in the number of plant-based protein restaurants and cafes in Malaysia |
9 Malaysia Plant-based Protein Market - Opportunity Assessment |
9.1 Malaysia Plant-based Protein Market Opportunity Assessment, By Source, 2021 & 2031F |
9.2 Malaysia Plant-based Protein Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Malaysia Plant-based Protein Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Malaysia Plant-based Protein Market - Competitive Landscape |
10.1 Malaysia Plant-based Protein Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Plant-based Protein Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |