Product Code: ETC420982 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Malaysia Postcard Market is likely to experience consistent growth rate gains over the period 2025 to 2029. The growth rate starts at 0.57% in 2025 and reaches 0.98% by 2029.
The Postcard market in Malaysia is projected to grow at a stable growth rate of 0.71% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.
The postcard market in Malaysia is experiencing a significant shift in recent years. With the rise of digital communication, the demand for traditional postcards has declined, but they continue to hold sentimental value for many. The market is adapting by offering personalized and unique postcards catering to niche markets such as tourism and special occasions. While challenges exist, there is potential for growth in the postcard market through creative designs and innovative marketing strategies.
The Malaysia postcard market is currently experiencing a shift in consumer preferences, with a growing interest in vintage and personalized postcards. In the digital age, physical postcards offer a unique way to convey messages and sentiments. This resurgence in traditional communication methods, coupled with the tourism industry`s recovery, is expected to drive the postcard market`s growth. Additionally, e-commerce platforms have made it easier for consumers to purchase postcards, boosting accessibility. With creative designs and customization options, postcard manufacturers are catering to the demand for unique and aesthetically pleasing products, further contributing to market expansion.
The postcard market in Malaysia faces several challenges in the digital age. With the rise of instant messaging and social media, traditional postcards have lost some of their popularity. However, there is still a niche market for collectors and tourists looking for unique souvenirs. The challenge lies in adapting to the digital era by offering customizable and digitally enhanced postcards, as well as marketing them effectively to both local and international consumers.
The postcard market in Malaysia has faced challenges in recent years due to the decline in traditional postal services and the rise of digital communication. The COVID-19 pandemic exacerbated this trend as people relied more on digital messaging and email to stay connected. However, there remains a niche market for postcards, particularly among collectors and tourists who seek tangible mementos. To adapt to changing consumer preferences, postcard manufacturers have innovated by offering personalized and artistic designs. While the market may not return to its previous levels, it is expected to find stability within its niche customer base.
The postcard market in Malaysia has seen steady growth over the past few years. Key players in this market include established names such as Postcard Creations, Creative Impressions, and Artistic Expressions. These companies have leveraged their expertise in design, printing, and distribution to capture a significant market share. Additionally, they have expanded their offerings to include personalized postcards for special occasions, which has resonated well with consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Postcard Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Postcard Market - Industry Life Cycle |
3.4 Malaysia Postcard Market - Porter's Five Forces |
3.5 Malaysia Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Malaysia Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Malaysia Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Malaysia Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing tourism in Malaysia leading to higher demand for postcards |
4.2.2 Growing trend of sending personalized postcards as gifts or souvenirs |
4.2.3 Rise in popularity of collecting postcards as a hobby among locals and tourists |
4.3 Market Restraints |
4.3.1 Competition from digital alternatives such as e-cards and social media greetings |
4.3.2 Rising postage costs impacting the affordability of sending physical postcards |
4.3.3 Environmental concerns leading to a shift towards eco-friendly alternatives to traditional postcards |
5 Malaysia Postcard Market Trends |
6 Malaysia Postcard Market, By Types |
6.1 Malaysia Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Postcard Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Malaysia Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.4 Malaysia Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Malaysia Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Malaysia Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Malaysia Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Malaysia Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Malaysia Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Malaysia Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Malaysia Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Malaysia Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Malaysia Postcard Market Import-Export Trade Statistics |
7.1 Malaysia Postcard Market Export to Major Countries |
7.2 Malaysia Postcard Market Imports from Major Countries |
8 Malaysia Postcard Market Key Performance Indicators |
8.1 Average number of postcards purchased per tourist in Malaysia |
8.2 Percentage of postcard sales from personalized designs |
8.3 Number of postcard collectors' clubs or events in Malaysia |
9 Malaysia Postcard Market - Opportunity Assessment |
9.1 Malaysia Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Malaysia Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Malaysia Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Malaysia Postcard Market - Competitive Landscape |
10.1 Malaysia Postcard Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |