| Product Code: ETC178665 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Malaysia Quinoa market currently, in 2023, has witnessed an HHI of 2938, Which has decreased slightly as compared to the HHI of 3032 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The quinoa market in Malaysia has seen significant expansion over recent years due to an increasing focus on healthier diets among Malaysia consumers and foodservice businesses alike. The country?s quinoa market was estimated at US$5.2 million in 2018 and is expected to reach US$10 million over the forecast period, representing a CAGR of 9.8%. This growth can be attributed mainly to rising awareness about the nutritional benefits associated with eating this superfood grain and its use as an ingredient across numerous cuisines around the world.
The quinoa market in Malaysia is being driven by the increasing demand for plant-based protein sources and nutrient-dense foods. Quinoa`s complete protein profile and rich content of amino acids have positioned it as a valuable option for vegetarian and vegan diets. Its versatility in salads, bowls, and other dishes adds to its appeal. As consumers seek out alternative grains with superior nutritional benefits, the quinoa market continues to expand.
The quinoa market in Malaysia faces challenges related to price competitiveness and consumer perception. Quinoa is often considered a premium product, potentially limiting its accessibility to a broader consumer base. Efforts to manage pricing, highlight quinoa`s nutritional advantages, and introduce cost-effective sourcing and processing methods are essential for market growth.
The quinoa market in Malaysia witnessed shifts in demand and supply during the pandemic. As more consumers sought nutritious and plant-based options, demand initially increased. However, supply chain disruptions and challenges in sourcing quinoa affected production. Fluctuating demand from the foodservice sector added to the market`s volatility.
The quinoa market in Malaysia features major players such as QuinoaHarvest Farms, QuinoaCrafters, and NutriQuinoa Ventures. These key players focus on sourcing and supplying quinoa, a protein-rich superfood gaining popularity. Their dedication to promoting quinoa`s nutritional value, culinary adaptability, and contributing to wellness-focused diets distinguishes them as significant contributors to Malaysia health food sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Quinoa Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Quinoa Market Revenues & Volume, 2020 & 2030F |
3.3 Malaysia Quinoa Market - Industry Life Cycle |
3.4 Malaysia Quinoa Market - Porter's Five Forces |
3.5 Malaysia Quinoa Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 Malaysia Quinoa Market Revenues & Volume Share, By Applications, 2020 & 2030F |
3.7 Malaysia Quinoa Market Revenues & Volume Share, By End-use, 2020 & 2030F |
4 Malaysia Quinoa Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Malaysia Quinoa Market Trends |
6 Malaysia Quinoa Market, By Types |
6.1 Malaysia Quinoa Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Quinoa Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 Malaysia Quinoa Market Revenues & Volume, By Organic, 2020-2030F |
6.1.4 Malaysia Quinoa Market Revenues & Volume, By Inorganic, 2020-2030F |
6.2 Malaysia Quinoa Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Quinoa Market Revenues & Volume, By Food Industry, 2020-2030F |
6.2.3 Malaysia Quinoa Market Revenues & Volume, By Cosmetic Industry, 2020-2030F |
6.2.4 Malaysia Quinoa Market Revenues & Volume, By Pharmaceutical industry, 2020-2030F |
6.3 Malaysia Quinoa Market, By End-use |
6.3.1 Overview and Analysis |
6.3.2 Malaysia Quinoa Market Revenues & Volume, By Ingredient, 2020-2030F |
6.3.3 Malaysia Quinoa Market Revenues & Volume, By Packaged Food, 2020-2030F |
7 Malaysia Quinoa Market Import-Export Trade Statistics |
7.1 Malaysia Quinoa Market Export to Major Countries |
7.2 Malaysia Quinoa Market Imports from Major Countries |
8 Malaysia Quinoa Market Key Performance Indicators |
9 Malaysia Quinoa Market - Opportunity Assessment |
9.1 Malaysia Quinoa Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Malaysia Quinoa Market Opportunity Assessment, By Applications, 2020 & 2030F |
9.3 Malaysia Quinoa Market Opportunity Assessment, By End-use, 2020 & 2030F |
10 Malaysia Quinoa Market - Competitive Landscape |
10.1 Malaysia Quinoa Market Revenue Share, By Companies, 2023 |
10.2 Malaysia Quinoa Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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