| Product Code: ETC178642 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Mexico Quinoa market currently, in 2023, has witnessed an HHI of 10000, Which has decreased substantially as compared to the HHI of 10000 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The quinoa market in Mexico has witnessed notable growth in recent years, driven by increasing consumer awareness of its nutritional benefits. Quinoa, known for its high protein content and gluten-free nature, has gained popularity among health-conscious consumers. The market has also been influenced by a growing trend towards plant-based diets, with quinoa being a versatile and nutritious alternative. The demand for quinoa-based products such as quinoa flour and quinoa flakes has contributed to the expansion of the market, presenting opportunities for both domestic and international players.
The Mexico Quinoa market is experiencing a significant surge driven by a growing trend towards healthier eating habits. As consumers become more health-conscious, the demand for nutrient-rich alternatives like quinoa has risen. Quinoa`s nutritional profile, including its high protein content and essential amino acids, appeals to health-conscious individuals seeking plant-based protein sources. Additionally, the gluten-free nature of quinoa aligns with the preferences of those with gluten sensitivities or celiac disease. The surge in demand is also attributed to the rising awareness of the versatile applications of quinoa in various culinary dishes, further fueling its popularity in the Mexican market.
The quinoa market in Mexico encounters challenges related to production scalability, market demand, and price competitiveness. While quinoa`s nutritional benefits have gained global recognition, scaling up production to meet demand without compromising quality poses challenges, particularly in regions with limited quinoa cultivation experience. Market demand for quinoa products may fluctuate, influenced by consumer trends and pricing dynamics. Moreover, competition from other grains and pseudo-cereals may impact quinoa`s market share and pricing competitiveness, requiring strategic positioning and marketing efforts to maintain market relevance.
The Mexican government recognizes the importance of the quinoa market and implements policies to support its development and sustainability. These policies often include initiatives to promote research and development in quinoa cultivation techniques, pest management, and post-harvest handling to improve productivity and quality. Additionally, measures to regulate quality standards, ensure labeling accuracy, and address food safety regulations contribute to maintaining market integrity and consumer confidence. Moreover, efforts to facilitate market access, promote domestic consumption, and support value addition initiatives aim to enhance the competitiveness of Mexican quinoa in both domestic and international markets.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Mexico Quinoa Market Overview |
3.1 Mexico Country Macro Economic Indicators |
3.2 Mexico Quinoa Market Revenues & Volume, 2021 & 2031F |
3.3 Mexico Quinoa Market - Industry Life Cycle |
3.4 Mexico Quinoa Market - Porter's Five Forces |
3.5 Mexico Quinoa Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Mexico Quinoa Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.7 Mexico Quinoa Market Revenues & Volume Share, By End-use, 2021 & 2031F |
4 Mexico Quinoa Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health benefits of quinoa |
4.2.2 Growing demand for gluten-free products |
4.2.3 Rise in disposable income leading to higher spending on nutritious foods |
4.3 Market Restraints |
4.3.1 Fluctuating prices of quinoa impacting consumer purchasing power |
4.3.2 Limited availability of quinoa due to specific growing conditions |
4.3.3 Competition from other superfoods in the market |
5 Mexico Quinoa Market Trends |
6 Mexico Quinoa Market, By Types |
6.1 Mexico Quinoa Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Mexico Quinoa Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Mexico Quinoa Market Revenues & Volume, By Organic, 2021-2031F |
6.1.4 Mexico Quinoa Market Revenues & Volume, By Inorganic, 2021-2031F |
6.2 Mexico Quinoa Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Mexico Quinoa Market Revenues & Volume, By Food Industry, 2021-2031F |
6.2.3 Mexico Quinoa Market Revenues & Volume, By Cosmetic Industry, 2021-2031F |
6.2.4 Mexico Quinoa Market Revenues & Volume, By Pharmaceutical industry, 2021-2031F |
6.3 Mexico Quinoa Market, By End-use |
6.3.1 Overview and Analysis |
6.3.2 Mexico Quinoa Market Revenues & Volume, By Ingredient, 2021-2031F |
6.3.3 Mexico Quinoa Market Revenues & Volume, By Packaged Food, 2021-2031F |
7 Mexico Quinoa Market Import-Export Trade Statistics |
7.1 Mexico Quinoa Market Export to Major Countries |
7.2 Mexico Quinoa Market Imports from Major Countries |
8 Mexico Quinoa Market Key Performance Indicators |
8.1 Number of new quinoa product launches in Mexico |
8.2 Percentage growth in quinoa consumption per capita |
8.3 Average selling price of quinoa in the market |
8.4 Number of quinoa farming initiatives in Mexico |
8.5 Consumer awareness levels about quinoa and its benefits |
9 Mexico Quinoa Market - Opportunity Assessment |
9.1 Mexico Quinoa Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Mexico Quinoa Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.3 Mexico Quinoa Market Opportunity Assessment, By End-use, 2021 & 2031F |
10 Mexico Quinoa Market - Competitive Landscape |
10.1 Mexico Quinoa Market Revenue Share, By Companies, 2024 |
10.2 Mexico Quinoa Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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