Product Code: ETC277373 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The e-wallet market in Morocco is experiencing rapid growth as consumers and businesses embrace digital payment solutions. E-wallets offer convenience, security, and speed for online and in-store transactions. The market is driven by the increasing penetration of smartphones, the growing e-commerce sector, and the government`s push for digital financial inclusion.
The rise of digital payments and the increasing penetration of smartphones are driving the e-wallet market in Morocco. Consumers and businesses are adopting e-wallets for their convenience, security, and ability to facilitate seamless transactions, contributing to the growth of the digital economy.
The Morocco E-wallet Market faces challenges related to ensuring the security and reliability of digital payment solutions. Promoting user adoption and trust in e-wallet systems is difficult. Additionally, dealing with regulatory compliance, managing competition from traditional banking services, and ensuring interoperability with other digital payment platforms add complexity to the market.
In line with efforts to promote financial inclusion and digital payments, the Morocco government is implementing policies to support the e-wallet market. This includes regulatory frameworks for electronic money services, initiatives to promote interoperability and security of e-wallet platforms, and measures to enhance consumer trust and adoption of digital payment solutions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Morocco E-wallet Market Overview |
3.1 Morocco Country Macro Economic Indicators |
3.2 Morocco E-wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Morocco E-wallet Market - Industry Life Cycle |
3.4 Morocco E-wallet Market - Porter's Five Forces |
3.5 Morocco E-wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.6 Morocco E-wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Morocco E-wallet Market Revenues & Volume Share, By Mode, 2021 & 2031F |
4 Morocco E-wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Morocco |
4.2.2 Growing internet and mobile banking usage in the country |
4.2.3 Government initiatives to promote digital payments and financial inclusion |
4.3 Market Restraints |
4.3.1 Limited merchant acceptance of e-wallet payments |
4.3.2 Concerns around data security and privacy |
4.3.3 Low levels of financial literacy and awareness about e-wallets among the population |
5 Morocco E-wallet Market Trends |
6 Morocco E-wallet Market, By Types |
6.1 Morocco E-wallet Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Morocco E-wallet Market Revenues & Volume, By Application, 2021-2031F |
6.1.3 Morocco E-wallet Market Revenues & Volume, By Restaurants, 2021-2031F |
6.1.4 Morocco E-wallet Market Revenues & Volume, By Transportation, 2021-2031F |
6.1.5 Morocco E-wallet Market Revenues & Volume, By Banking, 2021-2031F |
6.1.6 Morocco E-wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.2 Morocco E-wallet Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Morocco E-wallet Market Revenues & Volume, By Closed E Wallets, 2021-2031F |
6.2.3 Morocco E-wallet Market Revenues & Volume, By Semi Closed E Wallets, 2021-2031F |
6.2.4 Morocco E-wallet Market Revenues & Volume, By Open E Wallets, 2021-2031F |
6.2.6 Morocco E-wallet Market Revenues & Volume, By Mode, 2021-2031F |
6.2.7 Morocco E-wallet Market Revenues & Volume, By Online, 2021-2031F |
6.3 Morocco E-wallet Market, By Mode |
6.3.1 Overview and Analysis |
6.3.2 Morocco E-wallet Market Revenues & Volume, By Online, 2021-2031F |
6.3.3 Morocco E-wallet Market Revenues & Volume, By M Wallet, 2021-2031F |
7 Morocco E-wallet Market Import-Export Trade Statistics |
7.1 Morocco E-wallet Market Export to Major Countries |
7.2 Morocco E-wallet Market Imports from Major Countries |
8 Morocco E-wallet Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active e-wallet users |
8.3 Frequency of e-wallet app usage |
8.4 Customer satisfaction and retention rates |
9 Morocco E-wallet Market - Opportunity Assessment |
9.1 Morocco E-wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.2 Morocco E-wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Morocco E-wallet Market Opportunity Assessment, By Mode, 2021 & 2031F |
10 Morocco E-wallet Market - Competitive Landscape |
10.1 Morocco E-wallet Market Revenue Share, By Companies, 2024 |
10.2 Morocco E-wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |