| Product Code: ETC4383834 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Morocco m-commerce (mobile commerce) market is growing rapidly with the proliferation of smartphones and mobile internet connectivity. M-commerce refers to the buying and selling of goods and services through mobile devices, including smartphones and tablets. The market is driven by the convenience and accessibility of mobile shopping, supported by secure payment technologies and the popularity of mobile apps for e-commerce.
The Morocco m-commerce market is witnessing growth driven by the rapid adoption of smartphones and mobile internet services across the country. M-commerce refers to the buying and selling of goods and services through mobile devices, which provides consumers with convenience and accessibility. The market is also benefiting from the rise of digital payment solutions and mobile wallet platforms, as well as the increasing preference for online shopping among Morocco consumers.
The M Commerce Market in Morocco faces several challenges that affect its growth and adoption by businesses and consumers. One significant challenge is the limited digital infrastructure and internet connectivity in some regions, which hinders the accessibility and usability of mobile commerce platforms. Many potential users may face difficulties in accessing and navigating mobile applications due to slow internet speeds and connectivity issues. Additionally, the market faces hurdles related to digital literacy and consumer trust in mobile payment systems, particularly among older generations. Moreover, the regulatory environment for mobile commerce in Morocco is evolving, with emerging regulations requiring compliance and adaptation from market participants, which could create uncertainty and complexity.
The Morocco government has introduced policies to support the growth of the mobile commerce (M commerce) market, focusing on enhancing digital infrastructure and promoting financial inclusion. These policies include investments in 5G technology and digital payment systems to improve connectivity and accessibility. Furthermore, the government has implemented regulations to protect consumer rights and ensure the security of mobile transactions. These efforts are part of broader initiatives to stimulate economic growth, promote entrepreneurship, and enhance competitiveness in the digital economy, thereby driving market expansion and innovation.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Morocco M Commerce Market Overview |
3.1 Morocco Country Macro Economic Indicators |
3.2 Morocco M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Morocco M Commerce Market - Industry Life Cycle |
3.4 Morocco M Commerce Market - Porter's Five Forces |
3.5 Morocco M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Morocco M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Morocco M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Morocco M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Morocco. |
4.2.2 Growing popularity of online shopping and digital payment methods. |
4.2.3 Government initiatives to promote e-commerce and digitalization in the country. |
4.3 Market Restraints |
4.3.1 Limited access to high-speed internet in certain regions of Morocco. |
4.3.2 Concerns regarding cybersecurity and online payment fraud. |
4.3.3 Lack of awareness and trust in mobile commerce among certain segments of the population. |
5 Morocco M Commerce Market Trends |
6 Morocco M Commerce Market, By Types |
6.1 Morocco M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Morocco M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Morocco M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Morocco M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Morocco M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Morocco M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Morocco M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Morocco M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Morocco M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Morocco M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Morocco M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Morocco M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Morocco M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Morocco M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Morocco M Commerce Market Import-Export Trade Statistics |
7.1 Morocco M Commerce Market Export to Major Countries |
7.2 Morocco M Commerce Market Imports from Major Countries |
8 Morocco M Commerce Market Key Performance Indicators |
8.1 Average order value (AOV) in the Morocco m-commerce market. |
8.2 Number of active mobile shoppers in Morocco. |
8.3 Conversion rate of mobile traffic to transactions on m-commerce platforms. |
9 Morocco M Commerce Market - Opportunity Assessment |
9.1 Morocco M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Morocco M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Morocco M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Morocco M Commerce Market - Competitive Landscape |
10.1 Morocco M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Morocco M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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