Morocco Swimwear Market Outlook | Trends, Analysis, Value, Revenue, Size, COVID-19 IMPACT, Share, Forecast, Industry, Companies & Growth

Market Forecast By Type (Women's Swimwear, Men's Swimwear, Goggles and Swim Caps), By Distribution Channel (Online Stores, Offline Stores) And Competitive Landscape
Product Code: ETC214205 Publication Date: May 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Shubham Deep No. of Pages: 60 No. of Figures: 40 No. of Tables: 7

Morocco Swimwear Market Size Growth Rate


The Morocco Swimwear Market is likely to experience consistent growth rate gains over the period 2025 to 2029. The growth rate starts at 0.02% in 2025 and reaches 0.04% by 2029.

Morocco Swimwear Market Growth Rate

Swimwear Market: Morocco vs Top 5 Major Economies in 2027 (Africa)


The Swimwear market in Morocco is projected to grow at a stable growth rate of 0.03% by 2027, within the Africa region led by Egypt, along with other countries like South Africa, Ethiopia, Algeria and Nigeria, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

Swimwear Market: Morocco vs Top 5 Major Economies in 2027 (Africa)

Morocco Swimwear Market Overview

The Morocco swimwear market is experiencing steady growth driven by factors such as increasing disposable income, changing fashion trends, and a growing interest in beach tourism. The market offers a variety of swimwear options including bikinis, one-pieces, and swim shorts catering to diverse consumer preferences. International brands like Oysho, Calzedonia, and H&M are popular choices among Moroccan consumers while local brands are also gaining traction. The market is also witnessing a shift towards sustainable and eco-friendly swimwear options in line with global trends. Retail outlets, online platforms, and specialty stores are key distribution channels for swimwear in Morocco. With a young population and a growing emphasis on health and wellness, the swimwear market in Morocco is expected to continue its positive trajectory in the coming years.

Morocco Swimwear Market Trends

The Morocco Swimwear Market is currently experiencing a surge in demand for sustainable and eco-friendly swimwear options, driven by increasing consumer awareness of environmental issues. Consumers are seeking products made from recycled materials, organic fabrics, and utilizing sustainable production practices. Additionally, there is a growing preference for inclusive sizing and diverse design aesthetics to cater to a wider range of body types and style preferences. Online shopping for swimwear is also on the rise, with increased digitalization and the convenience of browsing and purchasing swimwear products from the comfort of one`s home. Overall, the market is witnessing a shift towards more conscious consumer choices and a greater emphasis on inclusivity and sustainability in swimwear offerings.

Morocco Swimwear Market Challenges

The Morocco swimwear market faces several challenges including seasonality, limited consumer purchasing power, and competition from international brands. The market experiences fluctuations in demand due to seasonal factors, with peak sales during the summer months. Additionally, many Moroccan consumers have limited disposable income, leading to price sensitivity and a preference for more affordable swimwear options. Competition from well-established international swimwear brands also poses a challenge for domestic manufacturers and retailers. To succeed in this market, companies need to develop strategies to address these challenges, such as offering a diverse range of products at different price points, implementing effective marketing campaigns, and focusing on quality and innovation to differentiate themselves from competitors.

Morocco Swimwear Market Investment Opportunities

The Morocco swimwear market presents promising investment opportunities due to the country`s growing tourism sector and increasing disposable income among the population. With Morocco being a popular destination for beach holidays and water sports activities, there is a rising demand for high-quality and trendy swimwear products. Investors can capitalize on this trend by investing in local swimwear brands, establishing partnerships with resorts and beach clubs for distribution, or setting up retail outlets in popular coastal cities. Additionally, there is potential for eco-friendly and sustainable swimwear options to gain traction in the market, catering to the growing interest in environmentally conscious consumerism. Overall, the Morocco swimwear market offers a ripe landscape for investment and growth opportunities.

Morocco Swimwear Market Government Policy

The Morocco Swimwear Market is governed by various policies set by the government to regulate the industry. These policies include import regulations, quality standards, and taxation. Import regulations dictate the requirements for importing swimwear into the country, ensuring compliance with safety and quality standards. Quality standards focus on the materials used in swimwear production to guarantee consumer protection and satisfaction. Additionally, taxation policies may impact the cost of swimwear production and sales, influencing market prices and competitiveness. Overall, these government policies play a crucial role in shaping the Morocco Swimwear Market by promoting fair competition, consumer safety, and industry growth.

Morocco Swimwear Market Future Outlook

The future outlook for the Morocco Swimwear Market appears promising, with a projected growth driven by factors such as increasing disposable income, changing lifestyle trends, and a growing interest in beach and poolside fashion among Moroccan consumers. The market is expected to witness a rise in demand for a variety of swimwear products, including bikinis, one-pieces, and swim trunks, as well as a shift towards more sustainable and eco-friendly options. Furthermore, the emergence of online retail channels and social media influencers promoting swimwear brands are likely to boost market visibility and accessibility. To capitalize on these opportunities, swimwear manufacturers and retailers in Morocco may need to innovate their product offerings, focus on quality and design, and invest in marketing strategies to attract and retain customers in this competitive market landscape.

Key Highlights of the Report:

  • Morocco Swimwear Market Outlook
  • Market Size of Morocco Swimwear Market, 2021
  • Forecast of Morocco Swimwear Market, 2031
  • Historical Data and Forecast of Morocco Swimwear Revenues & Volume for the Period 2018 - 2031
  • Morocco Swimwear Market Trend Evolution
  • Morocco Swimwear Market Drivers and Challenges
  • Morocco Swimwear Price Trends
  • Morocco Swimwear Porter's Five Forces
  • Morocco Swimwear Industry Life Cycle
  • Historical Data and Forecast of Morocco Swimwear Market Revenues & Volume By Type for the Period 2018 - 2031
  • Historical Data and Forecast of Morocco Swimwear Market Revenues & Volume By Women's Swimwear for the Period 2018 - 2031
  • Historical Data and Forecast of Morocco Swimwear Market Revenues & Volume By Men's Swimwear for the Period 2018 - 2031
  • Historical Data and Forecast of Morocco Swimwear Market Revenues & Volume By Goggles and Swim Caps for the Period 2018 - 2031
  • Historical Data and Forecast of Morocco Swimwear Market Revenues & Volume By Distribution Channel for the Period 2018 - 2031
  • Historical Data and Forecast of Morocco Swimwear Market Revenues & Volume By Online Stores for the Period 2018 - 2031
  • Historical Data and Forecast of Morocco Swimwear Market Revenues & Volume By Offline Stores for the Period 2018 - 2031
  • Morocco Swimwear Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Distribution Channel
  • Morocco Swimwear Top Companies Market Share
  • Morocco Swimwear Competitive Benchmarking By Technical and Operational Parameters
  • Morocco Swimwear Company Profiles
  • Morocco Swimwear Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Morocco Swimwear Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Morocco Swimwear Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Morocco Swimwear Market Overview

3.1 Morocco Country Macro Economic Indicators

3.2 Morocco Swimwear Market Revenues & Volume, 2021 & 2031F

3.3 Morocco Swimwear Market - Industry Life Cycle

3.4 Morocco Swimwear Market - Porter's Five Forces

3.5 Morocco Swimwear Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Morocco Swimwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Morocco Swimwear Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing disposable income of consumers in Morocco

4.2.2 Growing interest in beach tourism and water sports activities

4.2.3 Influence of social media and fashion trends promoting swimwear

4.2.4 Expansion of e-commerce platforms offering a wide range of swimwear options

4.3 Market Restraints

4.3.1 Seasonal nature of swimwear demand in Morocco

4.3.2 Economic fluctuations impacting consumer spending on non-essential items

4.3.3 Competition from international swimwear brands entering the Moroccan market

5 Morocco Swimwear Market Trends

6 Morocco Swimwear Market, By Types

6.1 Morocco Swimwear Market, By Type

6.1.1 Overview and Analysis

6.1.2 Morocco Swimwear Market Revenues & Volume, By Type, 2021-2031F

6.1.3 Morocco Swimwear Market Revenues & Volume, By Women's Swimwear, 2021-2031F

6.1.4 Morocco Swimwear Market Revenues & Volume, By Men's Swimwear, 2021-2031F

6.1.5 Morocco Swimwear Market Revenues & Volume, By Goggles and Swim Caps, 2021-2031F

6.2 Morocco Swimwear Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Morocco Swimwear Market Revenues & Volume, By Online Stores, 2021-2031F

6.2.3 Morocco Swimwear Market Revenues & Volume, By Offline Stores, 2021-2031F

7 Morocco Swimwear Market Import-Export Trade Statistics

7.1 Morocco Swimwear Market Export to Major Countries

7.2 Morocco Swimwear Market Imports from Major Countries

8 Morocco Swimwear Market Key Performance Indicators

8.1 Average spending per consumer on swimwear

8.2 Number of tourists visiting beach destinations in Morocco

8.3 Engagement rates on social media platforms for swimwear brands

8.4 Growth in online searches for swimwear in Morocco

8.5 Percentage of local market share held by Moroccan swimwear brands

9 Morocco Swimwear Market - Opportunity Assessment

9.1 Morocco Swimwear Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Morocco Swimwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Morocco Swimwear Market - Competitive Landscape

10.1 Morocco Swimwear Market Revenue Share, By Companies, 2021

10.2 Morocco Swimwear Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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