Product Code: ETC189425 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
The whiskey market in Morocco is expanding as the popularity of premium alcoholic beverages increases. Whiskey, a distilled alcoholic beverage made from fermented grain mash, is favored for its rich flavor and variety. The market is driven by the rising disposable income and the growing trend of social drinking. The increasing presence of international brands and the development of local distilleries are also contributing to market growth. The focus on premiumization and the introduction of innovative product offerings are key factors propelling the market`s expansion.
The whiskey market in Morocco is driven by the growing consumer preference for premium and high-quality alcoholic beverages. The increasing awareness of different whiskey varieties and the rising trend of whiskey consumption in social and cultural events significantly contribute to market growth. Additionally, the expansion of distribution channels and the rising disposable income of consumers boost the demand for whiskey. The emphasis on product innovation and the introduction of new whiskey flavors also support market expansion.
Challenges include competition from other spirits categories, addressing regulatory requirements for production and distribution, and meeting consumer preferences for premium and craft products.
Regulations aim to ensure product quality, safety, and consumer protection in the whiskey market, supporting responsible consumption and fostering growth in the sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Morocco Whiskey Market Overview |
3.1 Morocco Country Macro Economic Indicators |
3.2 Morocco Whiskey Market Revenues & Volume, 2021 & 2031F |
3.3 Morocco Whiskey Market - Industry Life Cycle |
3.4 Morocco Whiskey Market - Porter's Five Forces |
3.5 Morocco Whiskey Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Morocco Whiskey Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Morocco Whiskey Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and changing consumer preferences towards premium spirits |
4.2.2 Growing tourism industry in Morocco leading to higher demand for international brands |
4.2.3 Rise in cocktail culture and increasing popularity of whiskey-based cocktails |
4.3 Market Restraints |
4.3.1 High taxation on alcoholic beverages impacting pricing and affordability |
4.3.2 Cultural and religious norms in Morocco limiting consumption of alcohol |
4.3.3 Limited availability and distribution channels for whiskey compared to other spirits |
5 Morocco Whiskey Market Trends |
6 Morocco Whiskey Market, By Types |
6.1 Morocco Whiskey Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Morocco Whiskey Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Morocco Whiskey Market Revenues & Volume, By American Whisky, 2021-2031F |
6.1.4 Morocco Whiskey Market Revenues & Volume, By Irish Whisky, 2021-2031F |
6.1.5 Morocco Whiskey Market Revenues & Volume, By Scotch Whisky, 2021-2031F |
6.1.6 Morocco Whiskey Market Revenues & Volume, By Canadian Whisky, 2021-2031F |
6.1.7 Morocco Whiskey Market Revenues & Volume, By Others, 2021-2031F |
6.2 Morocco Whiskey Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Morocco Whiskey Market Revenues & Volume, By On-trade, 2021-2031F |
6.2.3 Morocco Whiskey Market Revenues & Volume, By Off-trade, 2021-2031F |
7 Morocco Whiskey Market Import-Export Trade Statistics |
7.1 Morocco Whiskey Market Export to Major Countries |
7.2 Morocco Whiskey Market Imports from Major Countries |
8 Morocco Whiskey Market Key Performance Indicators |
8.1 Number of whiskey bars and lounges in Morocco |
8.2 Growth in import volume of whiskey brands into Morocco |
8.3 Number of whiskey tasting events and festivals organized in the country |
9 Morocco Whiskey Market - Opportunity Assessment |
9.1 Morocco Whiskey Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Morocco Whiskey Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Morocco Whiskey Market - Competitive Landscape |
10.1 Morocco Whiskey Market Revenue Share, By Companies, 2024 |
10.2 Morocco Whiskey Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |