| Product Code: ETC12704844 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Netherlands continues to be a key market for nursing bras imports, with top exporting countries such as China, Germany, Bangladesh, Sri Lanka, and Vietnam dominating the market in 2024. The market shows a low concentration with a stable Herfindahl-Hirschman Index (HHI) in the same year. The Compound Annual Growth Rate (CAGR) between 2020 and 2024 stood at 1.5%, while the growth rate from 2023 to 2024 reached 3.71%, indicating a positive trend in the importation of nursing bras into the Netherlands.

The Netherlands nursing bras market is experiencing steady growth due to increasing awareness about the benefits of breastfeeding and the importance of comfortable and supportive nursing bras. The market offers a wide range of options, including seamless, wire-free, and adjustable styles to cater to the diverse needs of nursing mothers. Key factors driving market growth include rising birth rates, changing consumer preferences towards more functional and fashionable nursing bras, and the availability of innovative designs with features such as easy-open clasps and moisture-wicking fabrics. Major players in the Netherlands nursing bras market are focusing on product innovation, sustainable materials, and online marketing strategies to attract and retain customers. Overall, the market is poised for further expansion as more women prioritize comfort and convenience during the breastfeeding journey.
In the Netherlands, the nursing bras market is experiencing a shift towards more sustainable and comfortable options. There is a growing demand for eco-friendly materials and designs that prioritize both functionality and style. Seamless and wireless nursing bras are gaining popularity due to their comfort and versatility, catering to the needs of breastfeeding mothers who prioritize convenience and ease of use. Additionally, there is an increasing focus on inclusive sizing to accommodate a wider range of body types, promoting body positivity and diversity in the market. Brands are also emphasizing innovative features such as magnetic closures and adjustable straps to enhance the overall user experience. Overall, the Netherlands nursing bras market is evolving to meet the needs of modern mothers seeking both practicality and fashion-forward options.
In the Netherlands nursing bras market, some challenges faced include limited availability of stylish and comfortable options, high prices compared to regular bras, and lack of awareness among new mothers about the importance of investing in proper nursing bras. Additionally, the sizing options may be limited, making it difficult for women to find the right fit. There is also a lack of specialized stores or dedicated sections in mainstream retailers, leading to inconvenience for nursing mothers who may have to search extensively for suitable options. Addressing these challenges would require increased education on the benefits of nursing bras, more affordable pricing options, improved availability of sizes and styles, and better retail accessibility for a more inclusive and convenient shopping experience for nursing mothers in the Netherlands.
In the Netherlands nursing bras market, there are several investment opportunities for savvy investors. With a growing emphasis on maternal health and wellness, the demand for high-quality nursing bras is on the rise. Investing in innovative and sustainable materials for nursing bras that provide comfort, support, and functionality could prove to be a lucrative opportunity. Additionally, there is a growing trend towards inclusive sizing and design, catering to a diverse range of body types and preferences, presenting opportunities for brands that prioritize inclusivity. Partnering with maternity clothing retailers, online platforms, or healthcare providers to distribute nursing bras could also be a strategic investment move. Furthermore, exploring direct-to-consumer models and digital marketing strategies to reach a wider audience of expecting and nursing mothers could yield substantial returns in the Netherlands nursing bras market.
In the Netherlands, the nursing bras market is influenced by various government policies aimed at supporting new mothers and promoting breastfeeding. The Dutch government provides financial assistance and support for breastfeeding through initiatives such as maternity leave benefits and lactation consultation services. Additionally, there are regulations in place to ensure the quality and safety of maternity and nursing products, including nursing bras, to protect consumers. The government also promotes breastfeeding-friendly environments in public spaces and workplaces to encourage mothers to continue nursing their babies. Overall, the government policies in the Netherlands play a significant role in shaping the nursing bras market by promoting breastfeeding, supporting new mothers, and ensuring the availability of safe and high-quality nursing products.
The future outlook for the Netherlands nursing bras market looks promising, driven by several factors. The increasing awareness about the importance of breastfeeding and the benefits of using nursing bras is expected to fuel demand among new mothers. Additionally, the rising number of working mothers who require convenient and comfortable nursing wear is likely to boost sales. Manufacturers are also focusing on innovative designs, eco-friendly materials, and inclusive sizing to cater to a diverse consumer base. With the growing emphasis on maternal health and well-being, the Netherlands nursing bras market is anticipated to witness steady growth in the coming years, presenting opportunities for both established brands and new entrants to expand their presence and offerings in this segment.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Netherlands Nursing Bras Market Overview |
3.1 Netherlands Country Macro Economic Indicators |
3.2 Netherlands Nursing Bras Market Revenues & Volume, 2021 & 2031F |
3.3 Netherlands Nursing Bras Market - Industry Life Cycle |
3.4 Netherlands Nursing Bras Market - Porter's Five Forces |
3.5 Netherlands Nursing Bras Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Netherlands Nursing Bras Market Revenues & Volume Share, By Application Area, 2021 & 2031F |
3.7 Netherlands Nursing Bras Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Netherlands Nursing Bras Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
4 Netherlands Nursing Bras Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the importance of breastfeeding and its benefits. |
4.2.2 Growing emphasis on comfortable and supportive maternity wear. |
4.2.3 Rising number of working mothers who require convenient nursing apparel. |
4.3 Market Restraints |
4.3.1 Limited availability of specialized nursing bra retailers in the Netherlands. |
4.3.2 High prices of nursing bras compared to regular bras. |
4.3.3 Cultural stigma around breastfeeding in public places affecting the demand for nursing bras. |
5 Netherlands Nursing Bras Market Trends |
6 Netherlands Nursing Bras Market, By Types |
6.1 Netherlands Nursing Bras Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Netherlands Nursing Bras Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Netherlands Nursing Bras Market Revenues & Volume, By Seamless Bras, 2021 - 2031F |
6.1.4 Netherlands Nursing Bras Market Revenues & Volume, By Underwire Bras, 2021 - 2031F |
6.1.5 Netherlands Nursing Bras Market Revenues & Volume, By Sports Nursing Bras, 2021 - 2031F |
6.1.6 Netherlands Nursing Bras Market Revenues & Volume, By Sleep Bras, 2021 - 2031F |
6.2 Netherlands Nursing Bras Market, By Application Area |
6.2.1 Overview and Analysis |
6.2.2 Netherlands Nursing Bras Market Revenues & Volume, By Postpartum Support, 2021 - 2031F |
6.2.3 Netherlands Nursing Bras Market Revenues & Volume, By Breastfeeding Assistance, 2021 - 2031F |
6.2.4 Netherlands Nursing Bras Market Revenues & Volume, By Active Lifestyle, 2021 - 2031F |
6.2.5 Netherlands Nursing Bras Market Revenues & Volume, By Nighttime Comfort, 2021 - 2031F |
6.3 Netherlands Nursing Bras Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Netherlands Nursing Bras Market Revenues & Volume, By New Mothers, 2021 - 2031F |
6.3.3 Netherlands Nursing Bras Market Revenues & Volume, By Maternity Clinics, 2021 - 2031F |
6.3.4 Netherlands Nursing Bras Market Revenues & Volume, By Fitness Enthusiasts, 2021 - 2031F |
6.3.5 Netherlands Nursing Bras Market Revenues & Volume, By Home Users, 2021 - 2031F |
6.4 Netherlands Nursing Bras Market, By Product Type |
6.4.1 Overview and Analysis |
6.4.2 Netherlands Nursing Bras Market Revenues & Volume, By Wireless Bras, 2021 - 2031F |
6.4.3 Netherlands Nursing Bras Market Revenues & Volume, By Padded Bras, 2021 - 2031F |
6.4.4 Netherlands Nursing Bras Market Revenues & Volume, By Compression Bras, 2021 - 2031F |
6.4.5 Netherlands Nursing Bras Market Revenues & Volume, By Soft Cup Bras, 2021 - 2031F |
7 Netherlands Nursing Bras Market Import-Export Trade Statistics |
7.1 Netherlands Nursing Bras Market Export to Major Countries |
7.2 Netherlands Nursing Bras Market Imports from Major Countries |
8 Netherlands Nursing Bras Market Key Performance Indicators |
8.1 Percentage increase in online searches for nursing bras in the Netherlands. |
8.2 Number of maternity stores offering a diverse range of nursing bras. |
8.3 Customer satisfaction ratings for nursing bra comfort and functionality. |
9 Netherlands Nursing Bras Market - Opportunity Assessment |
9.1 Netherlands Nursing Bras Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Netherlands Nursing Bras Market Opportunity Assessment, By Application Area, 2021 & 2031F |
9.3 Netherlands Nursing Bras Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Netherlands Nursing Bras Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10 Netherlands Nursing Bras Market - Competitive Landscape |
10.1 Netherlands Nursing Bras Market Revenue Share, By Companies, 2024 |
10.2 Netherlands Nursing Bras Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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