| Product Code: ETC5381124 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Netherlands continued to see significant postcard import shipments from top exporting countries such as China, Germany, UK, Hong Kong, and Belgium. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive compound annual growth rate (CAGR) of 8.37% from 2020 to 2024 highlights sustained expansion. Moreover, the growth rate of 6.38% from 2023 to 2024 demonstrates continued momentum in the postcard import market for the Netherlands. This data suggests a robust and promising outlook for the industry in the country.

Netherlands's Postcard market is anticipated to experience a stable growth rate of 3.72% by 2027, reflecting trends observed in the largest economy Germany, followed by United Kingdom, France, Italy and Russia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Netherlands Postcard Market Overview |
3.1 Netherlands Country Macro Economic Indicators |
3.2 Netherlands Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Netherlands Postcard Market - Industry Life Cycle |
3.4 Netherlands Postcard Market - Porter's Five Forces |
3.5 Netherlands Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Netherlands Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Netherlands Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Netherlands Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing tourism in the Netherlands |
4.2.2 Growing popularity of sending personalized postcards |
4.2.3 Rise in demand for eco-friendly and sustainable products |
4.3 Market Restraints |
4.3.1 Competition from digital communication platforms |
4.3.2 Fluctuating postal rates and regulations |
5 Netherlands Postcard Market Trends |
6 Netherlands Postcard Market Segmentations |
6.1 Netherlands Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Netherlands Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Netherlands Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Netherlands Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Netherlands Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Netherlands Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Netherlands Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Netherlands Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Netherlands Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Netherlands Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Netherlands Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Netherlands Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Netherlands Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Netherlands Postcard Market Import-Export Trade Statistics |
7.1 Netherlands Postcard Market Export to Major Countries |
7.2 Netherlands Postcard Market Imports from Major Countries |
8 Netherlands Postcard Market Key Performance Indicators |
8.1 Number of tourists visiting the Netherlands |
8.2 Percentage of postcard sales compared to other greeting cards |
8.3 Customer satisfaction ratings for postcard quality and design |
9 Netherlands Postcard Market - Opportunity Assessment |
9.1 Netherlands Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Netherlands Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Netherlands Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Netherlands Postcard Market - Competitive Landscape |
10.1 Netherlands Postcard Market Revenue Share, By Companies, 2024 |
10.2 Netherlands Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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