| Product Code: ETC10407180 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, the Netherlands continued to see significant red wine import shipments, with top exporters being Metropolitan France, Italy, Spain, Germany, and Belgium. The market displayed a high level of concentration, as indicated by the elevated Herfindahl-Hirschman Index (HHI). Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) between 2020 and 2024 remained positive at 3.36%. This data suggests a stable demand for red wine imports in the Netherlands, with key European countries dominating the market.

The Netherlands red wine market is experiencing steady growth, driven by increasing consumer interest in wine culture and the popularity of red wine due to its perceived health benefits. Dutch consumers are becoming more sophisticated in their wine preferences, leading to a rise in demand for high-quality red wines from renowned wine-producing regions such as France, Italy, and Spain. The market is also witnessing a trend towards organic and sustainable red wines, reflecting the growing consumer awareness of environmental and ethical considerations. Supermarkets and specialty wine shops are the primary distribution channels for red wine in the Netherlands, with online sales gaining traction. Overall, the Netherlands red wine market presents opportunities for producers to offer diverse and premium red wine options to cater to the evolving preferences of Dutch consumers.
In the Netherlands, the red wine market is experiencing several notable trends. Firstly, there is a growing interest in organic and sustainably produced red wines, reflecting consumers` increasing awareness and concern for environmental and health considerations. Additionally, there is a noticeable shift towards lighter red wine styles such as Pinot Noir and Gamay, as consumers seek out more versatile and food-friendly options. The rise of online wine sales and subscription services has also influenced the market, providing convenience and accessibility to a wider range of red wine choices for Dutch consumers. Overall, the Netherlands red wine market is evolving towards more diverse and conscientious preferences, with a focus on quality, sustainability, and convenience.
In the Netherlands red wine market, some challenges include stiff competition from other alcoholic beverages like beer and spirits, as well as the growing popularity of non-alcoholic options. Additionally, the Dutch consumer base tends to prefer white wine and beer over red wine, making it harder for red wine producers to capture a significant market share. Another challenge is the perception that red wine is more expensive compared to other types of alcohol, which may deter price-sensitive consumers. Moreover, fluctuations in import tariffs and regulations regarding alcohol marketing and sales can also impact the red wine market in the Netherlands. To succeed in this market, red wine producers need to effectively differentiate their products, educate consumers about the benefits of red wine, and adapt their marketing strategies to appeal to Dutch preferences and consumption habits.
In the Netherlands red wine market, there are several investment opportunities for savvy investors. One potential avenue is to focus on premium and organic red wines, as there is a growing trend towards sustainability and quality in the market. Investing in boutique wineries or vineyards that produce unique and high-quality red wines can also be profitable, as consumers are increasingly seeking out artisanal and niche products. Additionally, there is an opportunity to capitalize on the rising popularity of natural and biodynamic red wines, which cater to health-conscious consumers. Furthermore, investing in online wine sales platforms or wine subscription services can provide a convenient and profitable way to tap into the growing demand for red wine in the Netherlands. Overall, the red wine market in the Netherlands offers diverse investment prospects for those looking to capitalize on evolving consumer preferences and market trends.
In the Netherlands, government policies related to the red wine market primarily focus on regulations concerning alcohol consumption, labeling requirements, and taxation. The Dutch government has implemented strict guidelines to prevent excessive alcohol consumption, including age restrictions on purchasing and consuming alcohol. Additionally, there are specific labeling requirements for red wine products sold in the Netherlands, such as mandatory information on alcohol content, origin, and health warnings. Taxation policies also play a significant role in the red wine market, with excise duties imposed on alcohol products to regulate consumption and generate revenue for the government. Overall, these government policies aim to ensure responsible consumption, provide transparency to consumers, and generate revenue while supporting the red wine market in the Netherlands.
The future outlook for the Netherlands red wine market appears positive, driven by an increasing consumer preference for premium and quality wines. The market is expected to witness steady growth due to rising disposable incomes, evolving taste preferences, and a growing awareness of the health benefits associated with moderate red wine consumption. Additionally, the trend of wine consumption shifting from traditional beer and spirits towards wine is likely to contribute to the market`s growth. Factors like the expanding online retail landscape, the popularity of wine tourism, and a focus on sustainable and organic wine production are expected to further fuel the market`s expansion. Overall, the Netherlands red wine market is poised for growth, offering opportunities for both domestic and international wine producers to capitalize on the evolving consumer trends and preferences in the country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Netherlands Red Wine Market Overview |
3.1 Netherlands Country Macro Economic Indicators |
3.2 Netherlands Red Wine Market Revenues & Volume, 2021 & 2031F |
3.3 Netherlands Red Wine Market - Industry Life Cycle |
3.4 Netherlands Red Wine Market - Porter's Five Forces |
3.5 Netherlands Red Wine Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Netherlands Red Wine Market Revenues & Volume Share, By Grape Variety, 2021 & 2031F |
3.7 Netherlands Red Wine Market Revenues & Volume Share, By Aging Process, 2021 & 2031F |
3.8 Netherlands Red Wine Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.9 Netherlands Red Wine Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Netherlands Red Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for red wine as a healthier alcoholic beverage option |
4.2.2 Growing trend of wine consumption as part of social gatherings and events |
4.2.3 Rising popularity of wine tourism in the Netherlands |
4.3 Market Restraints |
4.3.1 High competition from other alcoholic beverages like beer and spirits |
4.3.2 Regulatory constraints and taxes affecting the pricing and distribution of red wine in the Netherlands |
5 Netherlands Red Wine Market Trends |
6 Netherlands Red Wine Market, By Types |
6.1 Netherlands Red Wine Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Netherlands Red Wine Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Netherlands Red Wine Market Revenues & Volume, By Dry Red Wine, 2021 - 2031F |
6.1.4 Netherlands Red Wine Market Revenues & Volume, By Sweet Red Wine, 2021 - 2031F |
6.1.5 Netherlands Red Wine Market Revenues & Volume, By Sparkling Red Wine, 2021 - 2031F |
6.1.6 Netherlands Red Wine Market Revenues & Volume, By Fortified Red Wine, 2021 - 2031F |
6.2 Netherlands Red Wine Market, By Grape Variety |
6.2.1 Overview and Analysis |
6.2.2 Netherlands Red Wine Market Revenues & Volume, By Cabernet Sauvignon, 2021 - 2031F |
6.2.3 Netherlands Red Wine Market Revenues & Volume, By Merlot, 2021 - 2031F |
6.2.4 Netherlands Red Wine Market Revenues & Volume, By Shiraz, 2021 - 2031F |
6.2.5 Netherlands Red Wine Market Revenues & Volume, By Pinot Noir, 2021 - 2031F |
6.3 Netherlands Red Wine Market, By Aging Process |
6.3.1 Overview and Analysis |
6.3.2 Netherlands Red Wine Market Revenues & Volume, By Oak Barrel, 2021 - 2031F |
6.3.3 Netherlands Red Wine Market Revenues & Volume, By Stainless Steel, 2021 - 2031F |
6.3.4 Netherlands Red Wine Market Revenues & Volume, By Bottle Fermentation, 2021 - 2031F |
6.3.5 Netherlands Red Wine Market Revenues & Volume, By Extended Aging, 2021 - 2031F |
6.4 Netherlands Red Wine Market, By Packaging Type |
6.4.1 Overview and Analysis |
6.4.2 Netherlands Red Wine Market Revenues & Volume, By Glass Bottles, 2021 - 2031F |
6.4.3 Netherlands Red Wine Market Revenues & Volume, By Boxed Wine, 2021 - 2031F |
6.4.4 Netherlands Red Wine Market Revenues & Volume, By Cans, 2021 - 2031F |
6.4.5 Netherlands Red Wine Market Revenues & Volume, By Mini Bottles, 2021 - 2031F |
6.5 Netherlands Red Wine Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Netherlands Red Wine Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.5.3 Netherlands Red Wine Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.5.4 Netherlands Red Wine Market Revenues & Volume, By Restaurants, 2021 - 2031F |
6.5.5 Netherlands Red Wine Market Revenues & Volume, By Wine Shops, 2021 - 2031F |
7 Netherlands Red Wine Market Import-Export Trade Statistics |
7.1 Netherlands Red Wine Market Export to Major Countries |
7.2 Netherlands Red Wine Market Imports from Major Countries |
8 Netherlands Red Wine Market Key Performance Indicators |
8.1 Number of wine tasting events and festivals organized in the Netherlands |
8.2 Growth in online sales of red wine in the Dutch market |
8.3 Number of vineyards and wineries in the Netherlands focusing on red wine production |
9 Netherlands Red Wine Market - Opportunity Assessment |
9.1 Netherlands Red Wine Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Netherlands Red Wine Market Opportunity Assessment, By Grape Variety, 2021 & 2031F |
9.3 Netherlands Red Wine Market Opportunity Assessment, By Aging Process, 2021 & 2031F |
9.4 Netherlands Red Wine Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.5 Netherlands Red Wine Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Netherlands Red Wine Market - Competitive Landscape |
10.1 Netherlands Red Wine Market Revenue Share, By Companies, 2024 |
10.2 Netherlands Red Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here