| Product Code: ETC12161293 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
New Zealand`s flatbread import market saw significant growth in 2024, with top exporting countries including Australia, Thailand, China, Canada, and Fiji. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 17.78% from 2020 to 2024 highlights a thriving industry. The exceptional growth rate of 49.17% from 2023 to 2024 suggests a continued upward trajectory for flatbread imports in New Zealand. This data indicates a strong demand for international flatbread products in the country, presenting opportunities for both domestic and foreign suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Flatbread Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Flatbread Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Flatbread Market - Industry Life Cycle |
3.4 New Zealand Flatbread Market - Porter's Five Forces |
3.5 New Zealand Flatbread Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 New Zealand Flatbread Market Revenues & Volume Share, By Ingredient, 2021 & 2031F |
3.7 New Zealand Flatbread Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 New Zealand Flatbread Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.9 New Zealand Flatbread Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 New Zealand Flatbread Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 New Zealand Flatbread Market Trends |
6 New Zealand Flatbread Market, By Types |
6.1 New Zealand Flatbread Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Flatbread Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 New Zealand Flatbread Market Revenues & Volume, By Pita, 2021 - 2031F |
6.1.4 New Zealand Flatbread Market Revenues & Volume, By Naan, 2021 - 2031F |
6.1.5 New Zealand Flatbread Market Revenues & Volume, By Tortilla, 2021 - 2031F |
6.1.6 New Zealand Flatbread Market Revenues & Volume, By Lavash, 2021 - 2031F |
6.2 New Zealand Flatbread Market, By Ingredient |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Flatbread Market Revenues & Volume, By Whole Wheat, 2021 - 2031F |
6.2.3 New Zealand Flatbread Market Revenues & Volume, By Gluten-Free, 2021 - 2031F |
6.2.4 New Zealand Flatbread Market Revenues & Volume, By Multigrain, 2021 - 2031F |
6.2.5 New Zealand Flatbread Market Revenues & Volume, By High-Protein, 2021 - 2031F |
6.3 New Zealand Flatbread Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Flatbread Market Revenues & Volume, By Fast Food Chains, 2021 - 2031F |
6.3.3 New Zealand Flatbread Market Revenues & Volume, By Bakeries, 2021 - 2031F |
6.3.4 New Zealand Flatbread Market Revenues & Volume, By Ready-to-Eat Meals, 2021 - 2031F |
6.3.5 New Zealand Flatbread Market Revenues & Volume, By Gourmet Dishes, 2021 - 2031F |
6.4 New Zealand Flatbread Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Flatbread Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 New Zealand Flatbread Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.4 New Zealand Flatbread Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.4.5 New Zealand Flatbread Market Revenues & Volume, By Direct Sales, 2021 - 2031F |
6.5 New Zealand Flatbread Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 New Zealand Flatbread Market Revenues & Volume, By Households, 2021 - 2031F |
6.5.3 New Zealand Flatbread Market Revenues & Volume, By Restaurants, 2021 - 2031F |
6.5.4 New Zealand Flatbread Market Revenues & Volume, By Food Service Industry, 2021 - 2031F |
6.5.5 New Zealand Flatbread Market Revenues & Volume, By Hotels & Resorts, 2021 - 2031F |
7 New Zealand Flatbread Market Import-Export Trade Statistics |
7.1 New Zealand Flatbread Market Export to Major Countries |
7.2 New Zealand Flatbread Market Imports from Major Countries |
8 New Zealand Flatbread Market Key Performance Indicators |
9 New Zealand Flatbread Market - Opportunity Assessment |
9.1 New Zealand Flatbread Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 New Zealand Flatbread Market Opportunity Assessment, By Ingredient, 2021 & 2031F |
9.3 New Zealand Flatbread Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 New Zealand Flatbread Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.5 New Zealand Flatbread Market Opportunity Assessment, By End User, 2021 & 2031F |
10 New Zealand Flatbread Market - Competitive Landscape |
10.1 New Zealand Flatbread Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Flatbread Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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