| Product Code: ETC13051789 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Import shipments of packaged bread to New Zealand continue to show strong growth, with top exporting countries such as Australia, Thailand, China, Canada, and Fiji playing a significant role. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive compound annual growth rate (CAGR) of 17.78% from 2020 to 2024 highlights the increasing demand for imported bread products in New Zealand. The remarkable growth rate of 49.17% in 2024 further underlines the market`s rapid expansion, presenting opportunities for both domestic retailers and international suppliers to capitalize on this trend.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Packaged Bread Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Packaged Bread Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Packaged Bread Market - Industry Life Cycle |
3.4 New Zealand Packaged Bread Market - Porter's Five Forces |
3.5 New Zealand Packaged Bread Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 New Zealand Packaged Bread Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 New Zealand Packaged Bread Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 New Zealand Packaged Bread Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 New Zealand Packaged Bread Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Changing consumer preferences towards healthier and convenient food options |
4.2.2 Growth in the urban population leading to increased demand for packaged food products |
4.2.3 Technological advancements in packaging and distribution improving shelf life and product quality |
4.3 Market Restraints |
4.3.1 Increasing health concerns related to processed and packaged food products |
4.3.2 Price sensitivity among consumers affecting purchasing decisions |
4.3.3 Competition from artisanal and specialty bread producers |
5 New Zealand Packaged Bread Market Trends |
6 New Zealand Packaged Bread Market, By Types |
6.1 New Zealand Packaged Bread Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Packaged Bread Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 New Zealand Packaged Bread Market Revenues & Volume, By White Bread, 2021 - 2031F |
6.1.4 New Zealand Packaged Bread Market Revenues & Volume, By Whole Wheat Bread, 2021 - 2031F |
6.1.5 New Zealand Packaged Bread Market Revenues & Volume, By Multigrain Bread, 2021 - 2031F |
6.1.6 New Zealand Packaged Bread Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 New Zealand Packaged Bread Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Packaged Bread Market Revenues & Volume, By Sliced Bread, 2021 - 2031F |
6.2.3 New Zealand Packaged Bread Market Revenues & Volume, By Baguettes, 2021 - 2031F |
6.2.4 New Zealand Packaged Bread Market Revenues & Volume, By Sandwich Rolls, 2021 - 2031F |
6.3 New Zealand Packaged Bread Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Packaged Bread Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.3.3 New Zealand Packaged Bread Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.3.4 New Zealand Packaged Bread Market Revenues & Volume, By Online Stores, 2021 - 2031F |
6.4 New Zealand Packaged Bread Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Packaged Bread Market Revenues & Volume, By Retail, 2021 - 2031F |
6.4.3 New Zealand Packaged Bread Market Revenues & Volume, By Food Service, 2021 - 2031F |
6.4.4 New Zealand Packaged Bread Market Revenues & Volume, By E-Commerce, 2021 - 2031F |
7 New Zealand Packaged Bread Market Import-Export Trade Statistics |
7.1 New Zealand Packaged Bread Market Export to Major Countries |
7.2 New Zealand Packaged Bread Market Imports from Major Countries |
8 New Zealand Packaged Bread Market Key Performance Indicators |
8.1 Consumer satisfaction score with the quality and variety of packaged bread products |
8.2 Percentage of market share held by innovative and new product offerings |
8.3 Number of distribution channels expanded into to reach a wider consumer base |
9 New Zealand Packaged Bread Market - Opportunity Assessment |
9.1 New Zealand Packaged Bread Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 New Zealand Packaged Bread Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.3 New Zealand Packaged Bread Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 New Zealand Packaged Bread Market Opportunity Assessment, By End User, 2021 & 2031F |
10 New Zealand Packaged Bread Market - Competitive Landscape |
10.1 New Zealand Packaged Bread Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Packaged Bread Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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