| Product Code: ETC4842209 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The New Zealand yerba mate market continues to show strong growth, with key exporting countries such as Argentina, Uruguay, Brazil, Paraguay, and the UAE dominating the market in 2024. The Herfindahl-Hirschman Index (HHI) indicates a very high concentration of import shipments, reflecting the market`s stability and competitiveness. With a remarkable compound annual growth rate (CAGR) of 11.64% from 2020 to 2024 and an impressive growth rate of 161.96% in 2024 alone, the future looks promising for the yerba mate import industry in New Zealand.
Yerba mate, a traditional South American beverage, is gaining popularity in New Zealand for its health benefits. The market is expanding with the growing interest in herbal and natural products.
The yerba mate market in New Zealand is driven by factors such as changing consumer preferences, health consciousness, and cultural influences. Yerba mate, a traditional South American beverage, is gaining popularity in New Zealand due to its perceived health benefits, including increased energy, improved mental focus, and antioxidant properties. The growing demand for natural and functional beverages, along with the rising interest in alternative caffeinated drinks, is driving the growth of the yerba mate market in New Zealand.
Yerba mate, a traditional South American beverage, faces challenges in the New Zealand market related to limited awareness, competition from mainstream beverages, and regulatory compliance for importation and labeling.
In New Zealand, the Yerba Mate market is influenced by consumer preferences for healthy beverages and government regulations ensuring food safety standards. Policies focus on regulating imports and promoting organic and sustainable products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Yerba Mate Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Yerba Mate Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Yerba Mate Market - Industry Life Cycle |
3.4 New Zealand Yerba Mate Market - Porter's Five Forces |
3.5 New Zealand Yerba Mate Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 New Zealand Yerba Mate Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.7 New Zealand Yerba Mate Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Yerba Mate Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and demand for natural and organic products |
4.2.2 Growing popularity of yerba mate as a healthier alternative to traditional caffeinated beverages |
4.2.3 Rising interest in sustainable and ethically sourced products |
4.3 Market Restraints |
4.3.1 Limited awareness and availability of yerba mate in the New Zealand market |
4.3.2 High competition from established tea and coffee brands |
4.3.3 Regulatory challenges related to labeling and import regulations |
5 New Zealand Yerba Mate Market Trends |
6 New Zealand Yerba Mate Market Segmentations |
6.1 New Zealand Yerba Mate Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Yerba Mate Market Revenues & Volume, By Powder, 2021-2031F |
6.1.3 New Zealand Yerba Mate Market Revenues & Volume, By Concentrate, 2021-2031F |
6.1.4 New Zealand Yerba Mate Market Revenues & Volume, By Others, 2021-2031F |
6.2 New Zealand Yerba Mate Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Yerba Mate Market Revenues & Volume, By Dietary Supplements, 2021-2031F |
6.2.3 New Zealand Yerba Mate Market Revenues & Volume, By Functional Foods, 2021-2031F |
6.2.4 New Zealand Yerba Mate Market Revenues & Volume, By Food & Beverage, 2021-2031F |
6.2.5 New Zealand Yerba Mate Market Revenues & Volume, By Cosmetics & Personal Care, 2021-2031F |
6.3 New Zealand Yerba Mate Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Yerba Mate Market Revenues & Volume, By Retails Stores, 2021-2031F |
6.3.3 New Zealand Yerba Mate Market Revenues & Volume, By Hyper Market, 2021-2031F |
6.3.4 New Zealand Yerba Mate Market Revenues & Volume, By Online Sites, 2021-2031F |
7 New Zealand Yerba Mate Market Import-Export Trade Statistics |
7.1 New Zealand Yerba Mate Market Export to Major Countries |
7.2 New Zealand Yerba Mate Market Imports from Major Countries |
8 New Zealand Yerba Mate Market Key Performance Indicators |
8.1 Consumer awareness and perception surveys on yerba mate |
8.2 Number of retail outlets stocking yerba mate products |
8.3 Growth in online searches and social media mentions related to yerba mate in New Zealand |
8.4 Percentage of organic and ethically sourced yerba mate products in the market |
8.5 Number of partnerships with local cafes or restaurants serving yerba mate |
9 New Zealand Yerba Mate Market - Opportunity Assessment |
9.1 New Zealand Yerba Mate Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 New Zealand Yerba Mate Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.3 New Zealand Yerba Mate Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Yerba Mate Market - Competitive Landscape |
10.1 New Zealand Yerba Mate Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Yerba Mate Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |