| Product Code: ETC4949941 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The makeup products import market in Niger saw a significant shift in 2024, with top exporting countries including Ivory Coast, China, Ghana, Togo, and Nigeria. Despite a high concentration in 2023, the market remained concentrated in 2024. The industry experienced a sharp decline in CAGR from 2020 to 2024 at -24.0%, with a staggering growth rate drop of -77.13% in 2024. These fluctuations may indicate changing consumer preferences, economic challenges, or regulatory shifts impacting the makeup products sector in Niger.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Niger Make up Products Market Overview |
3.1 Niger Country Macro Economic Indicators |
3.2 Niger Make up Products Market Revenues & Volume, 2021 & 2031F |
3.3 Niger Make up Products Market - Industry Life Cycle |
3.4 Niger Make up Products Market - Porter's Five Forces |
3.5 Niger Make up Products Market Revenues & Volume Share Segmentations, 2021 & 2031F |
3.6 Niger Make up Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Niger Make up Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Niger leading to higher spending on beauty and cosmetic products |
4.2.2 Growing influence of social media and beauty influencers driving demand for makeup products |
4.2.3 Expansion of distribution channels and availability of a wider range of makeup products in the market |
4.3 Market Restraints |
4.3.1 Limited awareness about makeup products and their benefits among the rural population in Niger |
4.3.2 High import duties and taxes on makeup products leading to higher prices for consumers |
4.3.3 Cultural norms and preferences favoring natural beauty over makeup in certain segments of the population |
5 Niger Make up Products Market Trends |
6 Niger Make up Products Market Segmentations |
6.1 Niger Make up Products Market Segmentations |
6.1.1 Overview and Analysis |
6.1.2 Niger Make up Products Market Revenues & Volume, By Foundation, 2021-2031F |
6.1.3 Niger Make up Products Market Revenues & Volume, By Face Powder, 2021-2031F |
6.1.4 Niger Make up Products Market Revenues & Volume, By Blush, 2021-2031F |
6.1.5 Niger Make up Products Market Revenues & Volume, By Concealer, 2021-2031F |
6.1.6 Niger Make up Products Market Revenues & Volume, By Bronzer, 2021-2031F |
6.1.7 Niger Make up Products Market Revenues & Volume, By Others, 2021-2031F |
6.2 Niger Make up Products Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Niger Make up Products Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Niger Make up Products Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.2.4 Niger Make up Products Market Revenues & Volume, By Pharmacies, 2021-2031F |
6.2.5 Niger Make up Products Market Revenues & Volume, By Online Retailers, 2021-2031F |
6.2.6 Niger Make up Products Market Revenues & Volume, By Others, 2021-2031F |
7 Niger Make up Products Market Import-Export Trade Statistics |
7.1 Niger Make up Products Market Export to Major Countries |
7.2 Niger Make up Products Market Imports from Major Countries |
8 Niger Make up Products Market Key Performance Indicators |
8.1 Social media engagement metrics (likes, shares, comments) for makeup brands in Niger |
8.2 Number of makeup tutorials and beauty content creators focusing on the Niger market |
8.3 Consumer surveys measuring the shift in perception towards makeup products in Niger |
9 Niger Make up Products Market - Opportunity Assessment |
9.1 Niger Make up Products Market Opportunity Assessment Segmentations, 2021 & 2031F |
9.2 Niger Make up Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Niger Make up Products Market - Competitive Landscape |
10.1 Niger Make up Products Market Revenue Share, By Companies, 2024 |
10.2 Niger Make up Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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