| Product Code: ETC8623099 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Digital Commerce Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Digital Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Digital Commerce Market - Industry Life Cycle |
3.4 Nigeria Digital Commerce Market - Porter's Five Forces |
3.5 Nigeria Digital Commerce Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Nigeria Digital Commerce Market Revenues & Volume Share, By browsing method, 2021 & 2031F |
3.7 Nigeria Digital Commerce Market Revenues & Volume Share, By Payment Mode, 2021 & 2031F |
3.8 Nigeria Digital Commerce Market Revenues & Volume Share, By Business Type, 2021 & 2031F |
3.9 Nigeria Digital Commerce Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
4 Nigeria Digital Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration in Nigeria |
4.2.2 Growth in smartphone usage and mobile payment adoption |
4.2.3 Rising middle-class population with higher disposable income |
4.3 Market Restraints |
4.3.1 Limited digital infrastructure and connectivity challenges in some regions |
4.3.2 Low levels of trust in online transactions and concerns about cybersecurity |
4.3.3 Regulatory complexities and lack of clear policies governing digital commerce |
5 Nigeria Digital Commerce Market Trends |
6 Nigeria Digital Commerce Market, By Types |
6.1 Nigeria Digital Commerce Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Digital Commerce Market Revenues & Volume, By Component, 2021- 2031F |
6.1.3 Nigeria Digital Commerce Market Revenues & Volume, By Solution, 2021- 2031F |
6.1.4 Nigeria Digital Commerce Market Revenues & Volume, By Services, 2021- 2031F |
6.2 Nigeria Digital Commerce Market, By browsing method |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Digital Commerce Market Revenues & Volume, By Desktop/laptop, 2021- 2031F |
6.2.3 Nigeria Digital Commerce Market Revenues & Volume, By Mobile and Tablets, 2021- 2031F |
6.3 Nigeria Digital Commerce Market, By Payment Mode |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Digital Commerce Market Revenues & Volume, By Card Payments, 2021- 2031F |
6.3.3 Nigeria Digital Commerce Market Revenues & Volume, By Bank Transfers, 2021- 2031F |
6.3.4 Nigeria Digital Commerce Market Revenues & Volume, By Digital Wallets, 2021- 2031F |
6.3.5 Nigeria Digital Commerce Market Revenues & Volume, By Cash Payments, 2021- 2031F |
6.3.6 Nigeria Digital Commerce Market Revenues & Volume, By Crypto Currency, 2021- 2031F |
6.4 Nigeria Digital Commerce Market, By Business Type |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Digital Commerce Market Revenues & Volume, By Business to Business (B2B), 2021- 2031F |
6.4.3 Nigeria Digital Commerce Market Revenues & Volume, By Business to Consumer (B2C), 2021- 2031F |
6.5 Nigeria Digital Commerce Market, By Industry Vertical |
6.5.1 Overview and Analysis |
6.5.2 Nigeria Digital Commerce Market Revenues & Volume, By BFSI, 2021- 2031F |
6.5.3 Nigeria Digital Commerce Market Revenues & Volume, By Automotive, 2021- 2031F |
6.5.4 Nigeria Digital Commerce Market Revenues & Volume, By Manufacturing, 2021- 2031F |
6.5.5 Nigeria Digital Commerce Market Revenues & Volume, By Retail Household goods, 2021- 2031F |
6.5.6 Nigeria Digital Commerce Market Revenues & Volume, By Healthcare and pharmaceuticals, 2021- 2031F |
6.5.7 Nigeria Digital Commerce Market Revenues & Volume, By Media & entertainment, 2021- 2031F |
7 Nigeria Digital Commerce Market Import-Export Trade Statistics |
7.1 Nigeria Digital Commerce Market Export to Major Countries |
7.2 Nigeria Digital Commerce Market Imports from Major Countries |
8 Nigeria Digital Commerce Market Key Performance Indicators |
8.1 Average order value (AOV) in the digital commerce market |
8.2 Conversion rate of website visitors to customers |
8.3 Customer retention rate for online retailers |
9 Nigeria Digital Commerce Market - Opportunity Assessment |
9.1 Nigeria Digital Commerce Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Nigeria Digital Commerce Market Opportunity Assessment, By browsing method, 2021 & 2031F |
9.3 Nigeria Digital Commerce Market Opportunity Assessment, By Payment Mode, 2021 & 2031F |
9.4 Nigeria Digital Commerce Market Opportunity Assessment, By Business Type, 2021 & 2031F |
9.5 Nigeria Digital Commerce Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
10 Nigeria Digital Commerce Market - Competitive Landscape |
10.1 Nigeria Digital Commerce Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Digital Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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