| Product Code: ETC12139869 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Nigeria eye shadow import market experienced significant growth in 2024, with top exporting countries being China, Pakistan, Poland, Japan, and Andorra. The market concentration, as measured by the HHI, remained very high, indicating a competitive landscape. The impressive compound annual growth rate (CAGR) of 47.5% from 2020 to 2024 demonstrates the increasing demand for eye shadow products in Nigeria. Furthermore, the remarkable growth rate of 130.7% from 2023 to 2024 suggests a surge in import shipments, signaling a thriving market for eye shadow products in the country.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Eye Shadow Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Eye Shadow Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Eye Shadow Market - Industry Life Cycle |
3.4 Nigeria Eye Shadow Market - Porter's Five Forces |
3.5 Nigeria Eye Shadow Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Nigeria Eye Shadow Market Revenues & Volume Share, By Formulation Type, 2021 & 2031F |
3.7 Nigeria Eye Shadow Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Nigeria Eye Shadow Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Nigeria Eye Shadow Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Nigeria Eye Shadow Market Trends |
6 Nigeria Eye Shadow Market, By Types |
6.1 Nigeria Eye Shadow Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Eye Shadow Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Nigeria Eye Shadow Market Revenues & Volume, By Powder Eye Shadows, 2021 - 2031F |
6.1.4 Nigeria Eye Shadow Market Revenues & Volume, By Cream-based Eye Shadows, 2021 - 2031F |
6.1.5 Nigeria Eye Shadow Market Revenues & Volume, By Liquid Eye Shadows, 2021 - 2031F |
6.1.6 Nigeria Eye Shadow Market Revenues & Volume, By Stick or Pencil Eye Shadows, 2021 - 2031F |
6.2 Nigeria Eye Shadow Market, By Formulation Type |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Eye Shadow Market Revenues & Volume, By Matte or Shimmer Formulas, 2021 - 2031F |
6.2.3 Nigeria Eye Shadow Market Revenues & Volume, By Gel or Mousse Formulas, 2021 - 2031F |
6.2.4 Nigeria Eye Shadow Market Revenues & Volume, By Glitter or Metallic Finish, 2021 - 2031F |
6.2.5 Nigeria Eye Shadow Market Revenues & Volume, By Convenient Packaging, 2021 - 2031F |
6.3 Nigeria Eye Shadow Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Eye Shadow Market Revenues & Volume, By Women and Makeup Enthusiasts, 2021 - 2031F |
6.3.3 Nigeria Eye Shadow Market Revenues & Volume, By Young Adults and Professionals, 2021 - 2031F |
6.3.4 Nigeria Eye Shadow Market Revenues & Volume, By Special Event Goers, 2021 - 2031F |
6.3.5 Nigeria Eye Shadow Market Revenues & Volume, By On-the-go Users, 2021 - 2031F |
6.4 Nigeria Eye Shadow Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Eye Shadow Market Revenues & Volume, By Daily Eye Makeup, 2021 - 2031F |
6.4.3 Nigeria Eye Shadow Market Revenues & Volume, By Long-wear and Smooth Application, 2021 - 2031F |
6.4.4 Nigeria Eye Shadow Market Revenues & Volume, By Bold and Glamorous Looks, 2021 - 2031F |
6.4.5 Nigeria Eye Shadow Market Revenues & Volume, By Quick Application, 2021 - 2031F |
7 Nigeria Eye Shadow Market Import-Export Trade Statistics |
7.1 Nigeria Eye Shadow Market Export to Major Countries |
7.2 Nigeria Eye Shadow Market Imports from Major Countries |
8 Nigeria Eye Shadow Market Key Performance Indicators |
9 Nigeria Eye Shadow Market - Opportunity Assessment |
9.1 Nigeria Eye Shadow Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Nigeria Eye Shadow Market Opportunity Assessment, By Formulation Type, 2021 & 2031F |
9.3 Nigeria Eye Shadow Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Nigeria Eye Shadow Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Nigeria Eye Shadow Market - Competitive Landscape |
10.1 Nigeria Eye Shadow Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Eye Shadow Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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