| Product Code: ETC8628301 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The liquid makeup import market in Nigeria continued to show strong growth in 2024, with top exporting countries being China, Pakistan, Poland, Japan, and Andorra. The market maintained a high Herfindahl-Hirschman Index (HHI) concentration, indicating a competitive landscape. The compound annual growth rate (CAGR) from 2020 to 2024 was an impressive 47.5%, with a notable growth rate of 130.7% in 2024. This data suggests a thriving market for liquid makeup imports in Nigeria, driven by a diverse range of suppliers and robust demand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Liquid Makeup Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Liquid Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Liquid Makeup Market - Industry Life Cycle |
3.4 Nigeria Liquid Makeup Market - Porter's Five Forces |
3.5 Nigeria Liquid Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Nigeria Liquid Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Nigeria Liquid Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Nigeria leading to higher spending on cosmetics products. |
4.2.2 Growing awareness about makeup trends and beauty standards among Nigerian consumers. |
4.2.3 Expansion of beauty retail channels and online platforms increasing accessibility to liquid makeup products in Nigeria. |
4.3 Market Restraints |
4.3.1 High import duties and taxes on cosmetics impacting the affordability of liquid makeup products in Nigeria. |
4.3.2 Limited availability of shade ranges and products suitable for diverse skin tones in the Nigerian market. |
4.3.3 Cultural norms and preferences favoring natural beauty over makeup use in certain regions of Nigeria. |
5 Nigeria Liquid Makeup Market Trends |
6 Nigeria Liquid Makeup Market, By Types |
6.1 Nigeria Liquid Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Liquid Makeup Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Nigeria Liquid Makeup Market Revenues & Volume, By Foundation, 2021- 2031F |
6.1.4 Nigeria Liquid Makeup Market Revenues & Volume, By Eye Products, 2021- 2031F |
6.1.5 Nigeria Liquid Makeup Market Revenues & Volume, By Concealer, 2021- 2031F |
6.1.6 Nigeria Liquid Makeup Market Revenues & Volume, By Lip Products, 2021- 2031F |
6.1.7 Nigeria Liquid Makeup Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Nigeria Liquid Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Liquid Makeup Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Nigeria Liquid Makeup Market Revenues & Volume, By Offline, 2021- 2031F |
7 Nigeria Liquid Makeup Market Import-Export Trade Statistics |
7.1 Nigeria Liquid Makeup Market Export to Major Countries |
7.2 Nigeria Liquid Makeup Market Imports from Major Countries |
8 Nigeria Liquid Makeup Market Key Performance Indicators |
8.1 Social media engagement and influencer partnerships driving brand awareness and product visibility. |
8.2 Growth in the number of beauty salons and makeup artist services offering liquid makeup application in Nigeria. |
8.3 Increase in the demand for cruelty-free and organic liquid makeup products in the Nigerian market. |
9 Nigeria Liquid Makeup Market - Opportunity Assessment |
9.1 Nigeria Liquid Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Nigeria Liquid Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Nigeria Liquid Makeup Market - Competitive Landscape |
10.1 Nigeria Liquid Makeup Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Liquid Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |