| Product Code: ETC8628827 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite the negative growth trend in Nigeria`s matcha import shipments with a CAGR of -18.32% from 2020 to 2024, the market maintained a high concentration with top exporters being Kenya, China, Indonesia, Vietnam, and South Korea. The growth rate slightly improved in 2024 compared to the previous year, declining by -11.14%. This indicates a challenging market environment for matcha imports in Nigeria, suggesting potential market saturation or shifting consumer preferences. It may be crucial for stakeholders to adapt their strategies to navigate these market dynamics effectively.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Matcha Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Matcha Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Matcha Market - Industry Life Cycle |
3.4 Nigeria Matcha Market - Porter's Five Forces |
3.5 Nigeria Matcha Market Revenues & Volume Share, By Grade, 2021 & 2031F |
3.6 Nigeria Matcha Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Nigeria Matcha Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness among consumers in Nigeria |
4.2.2 Growing trend towards adopting healthier lifestyles and diets |
4.2.3 Rising disposable income levels leading to higher spending on premium food and beverage products |
4.3 Market Restraints |
4.3.1 Limited awareness and availability of matcha products in the Nigerian market |
4.3.2 High pricing of matcha products compared to traditional tea options |
4.3.3 Challenges related to distribution and supply chain logistics in Nigeria |
5 Nigeria Matcha Market Trends |
6 Nigeria Matcha Market, By Types |
6.1 Nigeria Matcha Market, By Grade |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Matcha Market Revenues & Volume, By Grade, 2021- 2031F |
6.1.3 Nigeria Matcha Market Revenues & Volume, By Ceremonial, 2021- 2031F |
6.1.4 Nigeria Matcha Market Revenues & Volume, By Classic, 2021- 2031F |
6.1.5 Nigeria Matcha Market Revenues & Volume, By Culinary, 2021- 2031F |
6.2 Nigeria Matcha Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Matcha Market Revenues & Volume, By Regular tea, 2021- 2031F |
6.2.3 Nigeria Matcha Market Revenues & Volume, By Matcha beverages, 2021- 2031F |
6.2.4 Nigeria Matcha Market Revenues & Volume, By Food, 2021- 2031F |
6.2.5 Nigeria Matcha Market Revenues & Volume, By Personal care, 2021- 2031F |
7 Nigeria Matcha Market Import-Export Trade Statistics |
7.1 Nigeria Matcha Market Export to Major Countries |
7.2 Nigeria Matcha Market Imports from Major Countries |
8 Nigeria Matcha Market Key Performance Indicators |
8.1 Number of health and wellness events or campaigns promoting matcha consumption in Nigeria |
8.2 Percentage increase in matcha product offerings in retail stores and online platforms |
8.3 Growth in the number of matcha cafes or specialty tea shops in key cities in Nigeria |
9 Nigeria Matcha Market - Opportunity Assessment |
9.1 Nigeria Matcha Market Opportunity Assessment, By Grade, 2021 & 2031F |
9.2 Nigeria Matcha Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Nigeria Matcha Market - Competitive Landscape |
10.1 Nigeria Matcha Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Matcha Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |