| Product Code: ETC12690141 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Nigeria continued to rely on melon imports from key players such as South Africa, UK, China, UAE, and Netherlands. Despite a concerning negative CAGR of -19.02% from 2020 to 2024, the market experienced a sharp decline in growth rate by -37.61% from 2023 to 2024. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, emphasizing the dominance of these top exporting countries in supplying melons to Nigeria. This data suggests a challenging landscape for melon importers and highlights the need for strategic market adjustments in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Melons Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Melons Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Melons Market - Industry Life Cycle |
3.4 Nigeria Melons Market - Porter's Five Forces |
3.5 Nigeria Melons Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Nigeria Melons Market Revenues & Volume Share, By Application Area, 2021 & 2031F |
3.7 Nigeria Melons Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Nigeria Melons Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Nigeria Melons Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness about the nutritional benefits of melons |
4.2.2 Growth in disposable income leading to higher spending on premium and organic melons |
4.2.3 Rising demand for convenience and ready-to-eat fruit options |
4.3 Market Restraints |
4.3.1 Seasonal availability and dependence on weather conditions impacting supply |
4.3.2 Infrastructural challenges affecting storage and transportation of melons |
4.3.3 Price volatility due to factors like fluctuating input costs and market dynamics |
5 Nigeria Melons Market Trends |
6 Nigeria Melons Market, By Types |
6.1 Nigeria Melons Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Melons Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Nigeria Melons Market Revenues & Volume, By Watermelon, 2021 - 2031F |
6.1.4 Nigeria Melons Market Revenues & Volume, By Cantaloupe, 2021 - 2031F |
6.1.5 Nigeria Melons Market Revenues & Volume, By Honeydew, 2021 - 2031F |
6.1.6 Nigeria Melons Market Revenues & Volume, By Galia, 2021 - 2031F |
6.2 Nigeria Melons Market, By Application Area |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Melons Market Revenues & Volume, By Fresh Consumption, 2021 - 2031F |
6.2.3 Nigeria Melons Market Revenues & Volume, By Processed Products, 2021 - 2031F |
6.2.4 Nigeria Melons Market Revenues & Volume, By Export, 2021 - 2031F |
6.3 Nigeria Melons Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Melons Market Revenues & Volume, By Health-Conscious Consumers, 2021 - 2031F |
6.3.3 Nigeria Melons Market Revenues & Volume, By Juice Manufacturers, 2021 - 2031F |
6.3.4 Nigeria Melons Market Revenues & Volume, By Exporters, 2021 - 2031F |
6.4 Nigeria Melons Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Melons Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 Nigeria Melons Market Revenues & Volume, By Farmers' Markets, 2021 - 2031F |
6.4.4 Nigeria Melons Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
7 Nigeria Melons Market Import-Export Trade Statistics |
7.1 Nigeria Melons Market Export to Major Countries |
7.2 Nigeria Melons Market Imports from Major Countries |
8 Nigeria Melons Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms related to melon products |
8.2 Number of new product launches or innovations in the melons market |
8.3 Percentage of repeat customers purchasing melons regularly |
8.4 Adoption rate of technology in melon farming practices |
8.5 Sustainability initiatives implemented by melon producers and suppliers |
9 Nigeria Melons Market - Opportunity Assessment |
9.1 Nigeria Melons Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Nigeria Melons Market Opportunity Assessment, By Application Area, 2021 & 2031F |
9.3 Nigeria Melons Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Nigeria Melons Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Nigeria Melons Market - Competitive Landscape |
10.1 Nigeria Melons Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Melons Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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