| Product Code: ETC8629665 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Mobile Value Added Services Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Mobile Value Added Services Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Mobile Value Added Services Market - Industry Life Cycle |
3.4 Nigeria Mobile Value Added Services Market - Porter's Five Forces |
3.5 Nigeria Mobile Value Added Services Market Revenues & Volume Share, By Service, 2021 & 2031F |
3.6 Nigeria Mobile Value Added Services Market Revenues & Volume Share, By End user, 2021 & 2031F |
4 Nigeria Mobile Value Added Services Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of smartphones and mobile internet connectivity in Nigeria |
4.2.2 Growth of digital payments and e-commerce in the country |
4.2.3 Rising demand for entertainment and content services on mobile devices |
4.3 Market Restraints |
4.3.1 Limited internet infrastructure and connectivity issues in certain regions of Nigeria |
4.3.2 Low levels of digital literacy and awareness about mobile value added services among some segments of the population |
5 Nigeria Mobile Value Added Services Market Trends |
6 Nigeria Mobile Value Added Services Market, By Types |
6.1 Nigeria Mobile Value Added Services Market, By Service |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Mobile Value Added Services Market Revenues & Volume, By Service, 2021- 2031F |
6.1.3 Nigeria Mobile Value Added Services Market Revenues & Volume, By Mobile Infotainment, 2021- 2031F |
6.1.4 Nigeria Mobile Value Added Services Market Revenues & Volume, By Mobile Business, 2021- 2031F |
6.1.5 Nigeria Mobile Value Added Services Market Revenues & Volume, By Mobile Comerce, 2021- 2031F |
6.1.6 Nigeria Mobile Value Added Services Market Revenues & Volume, By Mobile Health, 2021- 2031F |
6.1.7 Nigeria Mobile Value Added Services Market Revenues & Volume, By Mobile Education, 2021- 2031F |
6.1.8 Nigeria Mobile Value Added Services Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Nigeria Mobile Value Added Services Market, By End user |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Mobile Value Added Services Market Revenues & Volume, By Individual, 2021- 2031F |
6.2.3 Nigeria Mobile Value Added Services Market Revenues & Volume, By Enterprise, 2021- 2031F |
6.2.4 Nigeria Mobile Value Added Services Market Revenues & Volume, By SMEs, 2021- 2031F |
6.2.5 Nigeria Mobile Value Added Services Market Revenues & Volume, By Large Enterprise, 2021- 2031F |
7 Nigeria Mobile Value Added Services Market Import-Export Trade Statistics |
7.1 Nigeria Mobile Value Added Services Market Export to Major Countries |
7.2 Nigeria Mobile Value Added Services Market Imports from Major Countries |
8 Nigeria Mobile Value Added Services Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for mobile value added services |
8.2 Number of active users engaging with mobile value added services |
8.3 Conversion rate of free trial users to paid subscribers for value added services |
8.4 Average session duration or engagement metrics for mobile value added services |
8.5 Customer satisfaction scores or Net Promoter Score (NPS) for mobile value added services |
9 Nigeria Mobile Value Added Services Market - Opportunity Assessment |
9.1 Nigeria Mobile Value Added Services Market Opportunity Assessment, By Service, 2021 & 2031F |
9.2 Nigeria Mobile Value Added Services Market Opportunity Assessment, By End user, 2021 & 2031F |
10 Nigeria Mobile Value Added Services Market - Competitive Landscape |
10.1 Nigeria Mobile Value Added Services Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Mobile Value Added Services Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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