| Product Code: ETC8630685 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The nutritional supplements import market in Nigeria continues to be dominated by key exporters such as India, USA, Thailand, Metropolitan France, and the UK. The market concentration, as measured by the HHI, has significantly increased from moderate to very high in 2024, indicating a more consolidated market landscape. Despite a negative compound annual growth rate (CAGR) from 2020 to 2024, there was a notable growth spurt in 2024 with a growth rate of 8.13%. This suggests a potential shift in consumer demand towards nutritional supplements and a higher level of competitiveness among the top exporting countries in the market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Nutritional Supplements Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Nutritional Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Nutritional Supplements Market - Industry Life Cycle |
3.4 Nigeria Nutritional Supplements Market - Porter's Five Forces |
3.5 Nigeria Nutritional Supplements Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Nigeria Nutritional Supplements Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.7 Nigeria Nutritional Supplements Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.8 Nigeria Nutritional Supplements Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Nigeria Nutritional Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and wellness among the Nigerian population |
4.2.2 Rising disposable income levels leading to higher spending on preventive healthcare products |
4.2.3 Growth in urbanization and changing lifestyles promoting the adoption of nutritional supplements |
4.3 Market Restraints |
4.3.1 Lack of regulatory oversight and quality control in the nutritional supplements market |
4.3.2 Limited access to quality healthcare facilities in rural areas impacting distribution and reach |
4.3.3 Cultural preferences and traditional remedies affecting the acceptance of nutritional supplements |
5 Nigeria Nutritional Supplements Market Trends |
6 Nigeria Nutritional Supplements Market, By Types |
6.1 Nigeria Nutritional Supplements Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Nutritional Supplements Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Nigeria Nutritional Supplements Market Revenues & Volume, By Sports Nutrition, 2021- 2031F |
6.1.4 Nigeria Nutritional Supplements Market Revenues & Volume, By Fat Burners, 2021- 2031F |
6.1.5 Nigeria Nutritional Supplements Market Revenues & Volume, By Dietary Supplements, 2021- 2031F |
6.2 Nigeria Nutritional Supplements Market, By Consumer Group |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Nutritional Supplements Market Revenues & Volume, By Children, 2021- 2031F |
6.2.3 Nigeria Nutritional Supplements Market Revenues & Volume, By Adults, 2021- 2031F |
6.3 Nigeria Nutritional Supplements Market, By Formulation |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Nutritional Supplements Market Revenues & Volume, By Tablets, 2021- 2031F |
6.3.3 Nigeria Nutritional Supplements Market Revenues & Volume, By Capsules, 2021- 2031F |
6.3.4 Nigeria Nutritional Supplements Market Revenues & Volume, By Powder, 2021- 2031F |
6.3.5 Nigeria Nutritional Supplements Market Revenues & Volume, By Softgels, 2021- 2031F |
6.3.6 Nigeria Nutritional Supplements Market Revenues & Volume, By Liquid, 2021- 2031F |
6.3.7 Nigeria Nutritional Supplements Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Nigeria Nutritional Supplements Market, By Sales Channel |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Nutritional Supplements Market Revenues & Volume, By Brick & Mortar, 2021- 2031F |
6.4.3 Nigeria Nutritional Supplements Market Revenues & Volume, By E-commerce, 2021- 2031F |
7 Nigeria Nutritional Supplements Market Import-Export Trade Statistics |
7.1 Nigeria Nutritional Supplements Market Export to Major Countries |
7.2 Nigeria Nutritional Supplements Market Imports from Major Countries |
8 Nigeria Nutritional Supplements Market Key Performance Indicators |
8.1 Percentage of population engaging in regular physical activity or fitness programs |
8.2 Healthcare expenditure per capita on preventive healthcare measures |
8.3 Number of health and wellness influencers promoting nutritional supplements |
8.4 Growth in online sales of nutritional supplements |
8.5 Number of new product launches in the nutritional supplements market |
9 Nigeria Nutritional Supplements Market - Opportunity Assessment |
9.1 Nigeria Nutritional Supplements Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Nigeria Nutritional Supplements Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.3 Nigeria Nutritional Supplements Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.4 Nigeria Nutritional Supplements Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Nigeria Nutritional Supplements Market - Competitive Landscape |
10.1 Nigeria Nutritional Supplements Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Nutritional Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |