| Product Code: ETC8631647 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Nigeria packaged sweets import market in 2024 continued to see a high level of concentration, with top exporters being China, India, Indonesia, Netherlands, and Belgium. The market showed a strong Compound Annual Growth Rate (CAGR) of 6.15% from 2020 to 2024, indicating sustained growth. The growth rate in 2024 alone was an impressive 27.77%, reflecting a significant uptick in demand for imported packaged sweets in Nigeria. This data suggests a promising outlook for the industry, with key players poised to capitalize on the growing market opportunities.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Packaged Sweets Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Packaged Sweets Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Packaged Sweets Market - Industry Life Cycle |
3.4 Nigeria Packaged Sweets Market - Porter's Five Forces |
3.5 Nigeria Packaged Sweets Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Nigeria Packaged Sweets Market Revenues & Volume Share, By Ingredient Type, 2021 & 2031F |
3.7 Nigeria Packaged Sweets Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 Nigeria Packaged Sweets Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Nigeria Packaged Sweets Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and changing consumer lifestyles leading to a higher demand for convenient and ready-to-eat snacks. |
4.2.2 Growing disposable income levels of the middle-class population, boosting affordability and consumption of packaged sweets. |
4.2.3 Rising popularity of e-commerce platforms and online delivery services, expanding the reach and accessibility of packaged sweets to a wider consumer base. |
4.3 Market Restraints |
4.3.1 Health concerns and increasing awareness about the negative impact of excessive sugar consumption, leading to a shift towards healthier snack alternatives. |
4.3.2 Fluctuating raw material prices, such as sugar, cocoa, and nuts, impacting production costs and ultimately retail prices. |
4.3.3 Intense competition from local and international confectionery brands, leading to price wars and pressure on profit margins. |
5 Nigeria Packaged Sweets Market Trends |
6 Nigeria Packaged Sweets Market, By Types |
6.1 Nigeria Packaged Sweets Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Packaged Sweets Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Nigeria Packaged Sweets Market Revenues & Volume, By Rasgulla and Gulab Jamun, 2021- 2031F |
6.1.4 Nigeria Packaged Sweets Market Revenues & Volume, By Barfi, 2021- 2031F |
6.1.5 Nigeria Packaged Sweets Market Revenues & Volume, By Soan Papdi, 2021- 2031F |
6.1.6 Nigeria Packaged Sweets Market Revenues & Volume, By Peda, 2021- 2031F |
6.1.7 Nigeria Packaged Sweets Market Revenues & Volume, By Laddoo, 2021- 2031F |
6.1.8 Nigeria Packaged Sweets Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Nigeria Packaged Sweets Market, By Ingredient Type |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Packaged Sweets Market Revenues & Volume, By Milk and Milk Derivatives, 2021- 2031F |
6.2.3 Nigeria Packaged Sweets Market Revenues & Volume, By Cereal and Pulses, 2021- 2031F |
6.2.4 Nigeria Packaged Sweets Market Revenues & Volume, By Dry Fruits, 2021- 2031F |
6.2.5 Nigeria Packaged Sweets Market Revenues & Volume, By Fruits and Vegetables, 2021- 2031F |
6.2.6 Nigeria Packaged Sweets Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Nigeria Packaged Sweets Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Packaged Sweets Market Revenues & Volume, By Boxes, 2021- 2031F |
6.3.3 Nigeria Packaged Sweets Market Revenues & Volume, By Tin Cans, 2021- 2031F |
6.3.4 Nigeria Packaged Sweets Market Revenues & Volume, By Plastic Containers, 2021- 2031F |
6.4 Nigeria Packaged Sweets Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Packaged Sweets Market Revenues & Volume, By Own Brand Stores, 2021- 2031F |
6.4.3 Nigeria Packaged Sweets Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.4.4 Nigeria Packaged Sweets Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.4.5 Nigeria Packaged Sweets Market Revenues & Volume, By E-Commerce, 2021- 2031F |
6.4.6 Nigeria Packaged Sweets Market Revenues & Volume, By Milk Outlets, 2021- 2031F |
7 Nigeria Packaged Sweets Market Import-Export Trade Statistics |
7.1 Nigeria Packaged Sweets Market Export to Major Countries |
7.2 Nigeria Packaged Sweets Market Imports from Major Countries |
8 Nigeria Packaged Sweets Market Key Performance Indicators |
8.1 Average order value per customer on e-commerce platforms for packaged sweets. |
8.2 Number of new product launches and innovations in the packaged sweets segment. |
8.3 Consumer satisfaction ratings and feedback on the quality and taste of packaged sweets. |
8.4 Percentage of repeat purchases and customer loyalty programs engagement for packaged sweets. |
8.5 Market penetration rate in tier 2 and tier 3 cities of Nigeria for packaged sweets. |
9 Nigeria Packaged Sweets Market - Opportunity Assessment |
9.1 Nigeria Packaged Sweets Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Nigeria Packaged Sweets Market Opportunity Assessment, By Ingredient Type, 2021 & 2031F |
9.3 Nigeria Packaged Sweets Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 Nigeria Packaged Sweets Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Nigeria Packaged Sweets Market - Competitive Landscape |
10.1 Nigeria Packaged Sweets Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Packaged Sweets Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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