| Product Code: ETC8635638 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria SoftPOS Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria SoftPOS Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria SoftPOS Market - Industry Life Cycle |
3.4 Nigeria SoftPOS Market - Porter's Five Forces |
3.5 Nigeria SoftPOS Market Revenues & Volume Share, By Enterprise size, 2021 & 2031F |
3.6 Nigeria SoftPOS Market Revenues & Volume Share, By Operating System, 2021 & 2031F |
3.7 Nigeria SoftPOS Market Revenues & Volume Share, By End-use, 2021 & 2031F |
4 Nigeria SoftPOS Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital payment methods in Nigeria |
4.2.2 Growing smartphone penetration in the country |
4.2.3 Government initiatives to promote cashless transactions |
4.2.4 Rise in e-commerce activities in Nigeria |
4.3 Market Restraints |
4.3.1 Limited internet connectivity in certain regions of Nigeria |
4.3.2 Concerns regarding cybersecurity and data privacy |
4.3.3 Lack of awareness and trust in softPOS technology |
4.3.4 Resistance from traditional brick-and-mortar stores to switch to digital payment solutions |
5 Nigeria SoftPOS Market Trends |
6 Nigeria SoftPOS Market, By Types |
6.1 Nigeria SoftPOS Market, By Enterprise size |
6.1.1 Overview and Analysis |
6.1.2 Nigeria SoftPOS Market Revenues & Volume, By Enterprise size, 2021- 2031F |
6.1.3 Nigeria SoftPOS Market Revenues & Volume, By Micro & Small Business, 2021- 2031F |
6.1.4 Nigeria SoftPOS Market Revenues & Volume, By Medium & Large Business, 2021- 2031F |
6.2 Nigeria SoftPOS Market, By Operating System |
6.2.1 Overview and Analysis |
6.2.2 Nigeria SoftPOS Market Revenues & Volume, By Android, 2021- 2031F |
6.2.3 Nigeria SoftPOS Market Revenues & Volume, By iOS, 2021- 2031F |
6.2.4 Nigeria SoftPOS Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Nigeria SoftPOS Market, By End-use |
6.3.1 Overview and Analysis |
6.3.2 Nigeria SoftPOS Market Revenues & Volume, By Retail, 2021- 2031F |
6.3.3 Nigeria SoftPOS Market Revenues & Volume, By Restaurants, 2021- 2031F |
6.3.4 Nigeria SoftPOS Market Revenues & Volume, By Public Transport, 2021- 2031F |
6.3.5 Nigeria SoftPOS Market Revenues & Volume, By Hospitality, 2021- 2031F |
6.3.6 Nigeria SoftPOS Market Revenues & Volume, By Media and Entertainment, 2021- 2031F |
6.3.7 Nigeria SoftPOS Market Revenues & Volume, By Others (Healthcare, Beauty Salons, Travel, Parking), 2021- 2031F |
7 Nigeria SoftPOS Market Import-Export Trade Statistics |
7.1 Nigeria SoftPOS Market Export to Major Countries |
7.2 Nigeria SoftPOS Market Imports from Major Countries |
8 Nigeria SoftPOS Market Key Performance Indicators |
8.1 Average transaction value |
8.2 Number of active softPOS users |
8.3 Frequency of transactions per user |
8.4 Average time taken for customer onboarding |
8.5 Customer satisfaction ratings for softPOS services |
9 Nigeria SoftPOS Market - Opportunity Assessment |
9.1 Nigeria SoftPOS Market Opportunity Assessment, By Enterprise size, 2021 & 2031F |
9.2 Nigeria SoftPOS Market Opportunity Assessment, By Operating System, 2021 & 2031F |
9.3 Nigeria SoftPOS Market Opportunity Assessment, By End-use, 2021 & 2031F |
10 Nigeria SoftPOS Market - Competitive Landscape |
10.1 Nigeria SoftPOS Market Revenue Share, By Companies, 2024 |
10.2 Nigeria SoftPOS Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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