North America Programmatic Advertisement Market (2025-2031) | Supply, Competitive, Investment Trends, Consumer Insights, Outlook, Pricing Analysis, Analysis, Segmentation, Opportunities, Size, Share, Industry, Challenges, Growth, Revenue, Strategic Insights, Trends, Value, Restraints, Demand, Companies, Drivers, Competition, Forecast, Segments, Strategy

Name: North America Programmatic Advertisement Market (2025 - 2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast by Countries (United States (US), Canada, Rest of North America), By Type (Real-time Bidding, Private Marketplace, Programmatic Direct, Open Auction), By Platform (Mobile, Web, Social Media, Video), By Targeting Method (Behavioral Targeting, Demographic Targeting, Contextual Targeting, Location-based), By Features (AI Optimization, Automated Bidding, Data Analytics, Cross-platform), By End Use (Digital Advertising, E-commerce, Media Agencies, Streaming Services) And Competitive Landscape

Product Code: ETC13347734	Publication Date: Apr 2025	Product Type: Market Research Report
Publisher: 6Wresearch	No. of Pages: 150	No. of Figures: 55	No. of Tables: 32

Key Highlights of the Report:

North America Programmatic Advertisement Market Outlook
Market Size of North America Programmatic Advertisement Market, 2024
Forecast of North America Programmatic Advertisement Market, 2031
Historical Data and Forecast of North America Programmatic Advertisement Revenues & Volume for the Period 2021 - 2031
North America Programmatic Advertisement Market Trend Evolution
North America Programmatic Advertisement Market Drivers and Challenges
North America Programmatic Advertisement Price Trends
North America Programmatic Advertisement Porter's Five Forces
North America Programmatic Advertisement Industry Life Cycle
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Type for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Real-time Bidding for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Private Marketplace for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Programmatic Direct for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Open Auction for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Type for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Real-time Bidding for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Private Marketplace for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Programmatic Direct for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Open Auction for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Type for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Real-time Bidding for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Private Marketplace for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Programmatic Direct for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Open Auction for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Type for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Real-time Bidding for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Private Marketplace for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Programmatic Direct for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Open Auction for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Platform for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Mobile for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Web for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Social Media for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Video for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Platform for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Mobile for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Web for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Social Media for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Video for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Platform for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Mobile for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Web for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Social Media for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Video for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Platform for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Mobile for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Web for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Social Media for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Video for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Targeting Method for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Behavioral Targeting for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Demographic Targeting for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Contextual Targeting for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Location-based for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Targeting Method for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Behavioral Targeting for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Demographic Targeting for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Contextual Targeting for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Location-based for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Targeting Method for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Behavioral Targeting for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Demographic Targeting for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Contextual Targeting for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Location-based for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Targeting Method for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Behavioral Targeting for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Demographic Targeting for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Contextual Targeting for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Location-based for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Features for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By AI Optimization for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Automated Bidding for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Data Analytics for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Cross-platform for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Features for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By AI Optimization for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Automated Bidding for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Data Analytics for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Cross-platform for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Features for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By AI Optimization for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Automated Bidding for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Data Analytics for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Cross-platform for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Features for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By AI Optimization for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Automated Bidding for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Data Analytics for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Cross-platform for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By End Use for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Digital Advertising for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By E-commerce for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Media Agencies for the Period 2021 - 2031
Historical Data and Forecast of North America Programmatic Advertisement Market Revenues & Volume By Streaming Services for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By End Use for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Digital Advertising for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By E-commerce for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Media Agencies for the Period 2021 - 2031
Historical Data and Forecast of United States (US) Programmatic Advertisement Market Revenues & Volume By Streaming Services for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By End Use for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Digital Advertising for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By E-commerce for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Media Agencies for the Period 2021 - 2031
Historical Data and Forecast of Canada Programmatic Advertisement Market Revenues & Volume By Streaming Services for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By End Use for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Digital Advertising for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By E-commerce for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Media Agencies for the Period 2021 - 2031
Historical Data and Forecast of Rest of North America Programmatic Advertisement Market Revenues & Volume By Streaming Services for the Period 2021 - 2031
North America Programmatic Advertisement Market - Key Performance Indicators
North America Programmatic Advertisement Market - Import Export Trade Statistics
North America Programmatic Advertisement Market - Opportunity Assessment By Countries
North America Programmatic Advertisement Market - Opportunity Assessment By Type
North America Programmatic Advertisement Market - Opportunity Assessment By Platform
North America Programmatic Advertisement Market - Opportunity Assessment By Targeting Method
North America Programmatic Advertisement Market - Opportunity Assessment By Features
North America Programmatic Advertisement Market - Opportunity Assessment By End Use
North America Programmatic Advertisement Market - Top Companies Market Share
North America Programmatic Advertisement Market - Top Companies Profiles
North America Programmatic Advertisement Market - Comparison of Players in Technical and Operating Parameters
North America Programmatic Advertisement Market - Strategic Recommendations

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North America Programmatic Advertisement Market

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 North America Programmatic Advertisement Market Overview

3.1 North America Regional Macro Economic Indicators

3.2 North America Programmatic Advertisement Market Revenues & Volume, 2021 & 2031F

3.3 North America Programmatic Advertisement Market - Industry Life Cycle

3.4 North America Programmatic Advertisement Market - Porter's Five Forces

3.5 North America Programmatic Advertisement Market Revenues & Volume Share, By Countries, 2021 & 2031F

3.6 North America Programmatic Advertisement Market Revenues & Volume Share, By Type, 2021 & 2031F

3.7 North America Programmatic Advertisement Market Revenues & Volume Share, By Platform, 2021 & 2031F

3.8 North America Programmatic Advertisement Market Revenues & Volume Share, By Targeting Method, 2021 & 2031F

3.9 North America Programmatic Advertisement Market Revenues & Volume Share, By Features, 2021 & 2031F

3.10 North America Programmatic Advertisement Market Revenues & Volume Share, By End Use, 2021 & 2031F

4 North America Programmatic Advertisement Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 North America Programmatic Advertisement Market Trends

6 North America Programmatic Advertisement Market, 2021 - 2031

6.1 North America Programmatic Advertisement Market, Revenues & Volume, By Type, 2021 - 2031

6.1.1 Overview & Analysis

6.1.2 North America Programmatic Advertisement Market, Revenues & Volume, By Real-time Bidding, 2021 - 2031

6.1.3 North America Programmatic Advertisement Market, Revenues & Volume, By Private Marketplace, 2021 - 2031

6.1.4 North America Programmatic Advertisement Market, Revenues & Volume, By Programmatic Direct, 2021 - 2031

6.1.5 North America Programmatic Advertisement Market, Revenues & Volume, By Open Auction, 2020 - 2028

6.2 North America Programmatic Advertisement Market, Revenues & Volume, By Platform, 2021 - 2031

6.2.1 Overview & Analysis

6.2.2 North America Programmatic Advertisement Market, Revenues & Volume, By Mobile, 2021 - 2031

6.2.3 North America Programmatic Advertisement Market, Revenues & Volume, By Web, 2021 - 2031

6.2.4 North America Programmatic Advertisement Market, Revenues & Volume, By Social Media, 2021 - 2031

6.2.5 North America Programmatic Advertisement Market, Revenues & Volume, By Video, 2021 - 2031

6.3 North America Programmatic Advertisement Market, Revenues & Volume, By Targeting Method, 2021 - 2031

6.3.1 Overview & Analysis

6.3.2 North America Programmatic Advertisement Market, Revenues & Volume, By Behavioral Targeting, 2021 - 2031

6.3.3 North America Programmatic Advertisement Market, Revenues & Volume, By Demographic Targeting, 2021 - 2031

6.3.4 North America Programmatic Advertisement Market, Revenues & Volume, By Contextual Targeting, 2021 - 2031

6.3.5 North America Programmatic Advertisement Market, Revenues & Volume, By Location-based, 2021 - 2031

6.4 North America Programmatic Advertisement Market, Revenues & Volume, By Features, 2021 - 2031

6.4.2 North America Programmatic Advertisement Market, Revenues & Volume, By AI Optimization, 2021 - 2031

6.4.3 North America Programmatic Advertisement Market, Revenues & Volume, By Automated Bidding, 2021 - 2031

6.4.4 North America Programmatic Advertisement Market, Revenues & Volume, By Data Analytics, 2020 - 2028

6.4.5 North America Programmatic Advertisement Market, Revenues & Volume, By Cross-platform, 2020 - 2028

6.5 North America Programmatic Advertisement Market, Revenues & Volume, By End Use, 2020 - 2028

6.5.1 Overview & Analysis

6.5.2 North America Programmatic Advertisement Market, Revenues & Volume, By Digital Advertising, 2020 - 2028

6.5.3 North America Programmatic Advertisement Market, Revenues & Volume, By E-commerce, 2020 - 2028

6.5.4 North America Programmatic Advertisement Market, Revenues & Volume, By Media Agencies, 2020 - 2028

6.5.5 North America Programmatic Advertisement Market, Revenues & Volume, By Streaming Services, 2020 - 2028

7 North America Programmatic Advertisement Market, By Countries, 2021 - 2031

7.1 Overview & Analysis

7.2 North America Programmatic Advertisement Market, Revenues & Volume, By Type, 2021 - 2031

7.2.1 United States (US) Programmatic Advertisement Market, Revenues & Volume, By Type, 2021 - 2031

7.2.2 Canada Programmatic Advertisement Market, Revenues & Volume, By Type, 2021 - 2031

7.2.3 Rest of North America Programmatic Advertisement Market, Revenues & Volume, By Type, 2021 - 2031

7.3 North America Programmatic Advertisement Market Revenues & Volume Share, By Platform, 2021 & 2031F

7.3.1 United States (US) Programmatic Advertisement Market, Revenues & Volume, By Platform, 2021 - 2031

7.3.2 Canada Programmatic Advertisement Market, Revenues & Volume, By Platform, 2021 - 2031

7.3.3 Rest of North America Programmatic Advertisement Market, Revenues & Volume, By Platform, 2021 - 2031

7.4 North America Programmatic Advertisement Market, Revenues & Volume, By Targeting Method, 2021 - 2031

7.4.1 United States (US) Programmatic Advertisement Market, Revenues & Volume, By Targeting Method, 2021 - 2031

7.4.2 Canada Programmatic Advertisement Market, Revenues & Volume, By Targeting Method, 2021 - 2031

7.4.3 Rest of North America Programmatic Advertisement Market, Revenues & Volume, By Targeting Method, 2021 - 2031

7.5 North America Programmatic Advertisement Market, Revenues & Volume, By Features, 2021 - 2031

7.5.1 United States (US) Programmatic Advertisement Market, Revenues & Volume, By Features, 2021 - 2031

7.5.2 Canada Programmatic Advertisement Market, Revenues & Volume, By Features, 2021 - 2031

7.5.3 Rest of North America Programmatic Advertisement Market, Revenues & Volume, By Features, 2021 - 2031

7.6 North America Programmatic Advertisement Market, Revenues & Volume, By End Use, 2021 - 2031

7.6.1 United States (US) Programmatic Advertisement Market, Revenues & Volume, By End Use, 2021 - 2031

7.6.2 Canada Programmatic Advertisement Market, Revenues & Volume, By End Use, 2021 - 2031

7.6.3 Rest of North America Programmatic Advertisement Market, Revenues & Volume, By End Use, 2021 - 2031

8 North America Programmatic Advertisement Market Key Performance Indicators

9 North America Programmatic Advertisement Market - Export/Import By Countries Assessment

10 North America Programmatic Advertisement Market - Opportunity Assessment

10.1 North America Programmatic Advertisement Market Opportunity Assessment, By Countries, 2021 & 2031F

10.2 North America Programmatic Advertisement Market Opportunity Assessment, By Type, 2021 & 2031F

10.3 North America Programmatic Advertisement Market Opportunity Assessment, By Platform, 2021 & 2031F

10.4 North America Programmatic Advertisement Market Opportunity Assessment, By Targeting Method, 2021 & 2031F

10.5 North America Programmatic Advertisement Market Opportunity Assessment, By Features, 2021 & 2031F

10.6 North America Programmatic Advertisement Market Opportunity Assessment, By End Use, 2021 & 2031F

11 North America Programmatic Advertisement Market - Competitive Landscape

11.1 North America Programmatic Advertisement Market Revenue Share, By Companies, 2022

11.2 North America Programmatic Advertisement Market Competitive Benchmarking, By Operating and Technical Parameters

12 Top 10 Company Profiles

13 Recommendations

14 Disclaimer

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Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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