| Product Code: ETC12654353 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Norway continued to see a significant volume of meal replacement drinks being imported, with top exporting countries including Sweden, Belgium, Spain, Metropolitan France, and Italy. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, suggesting potential challenges for new entrants. Despite a slight decline in the compound annual growth rate (CAGR) from 2020-2024 and a further decrease in the growth rate from 2023-2024, the market for meal replacement drinks in Norway remains active and competitive, with continued interest from neighboring European countries.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Norway Meal Replacement Drinks Market Overview |
3.1 Norway Country Macro Economic Indicators |
3.2 Norway Meal Replacement Drinks Market Revenues & Volume, 2021 & 2031F |
3.3 Norway Meal Replacement Drinks Market - Industry Life Cycle |
3.4 Norway Meal Replacement Drinks Market - Porter's Five Forces |
3.5 Norway Meal Replacement Drinks Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Norway Meal Replacement Drinks Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Norway Meal Replacement Drinks Market Revenues & Volume Share, By Consumer Demographics, 2021 & 2031F |
3.8 Norway Meal Replacement Drinks Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
4 Norway Meal Replacement Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers |
4.2.2 Busy lifestyles leading to demand for convenient meal options |
4.2.3 Rising awareness about benefits of meal replacement drinks |
4.3 Market Restraints |
4.3.1 High competition from other convenient meal options |
4.3.2 Negative perceptions about meal replacement drinks |
4.3.3 Regulatory challenges related to labeling and ingredients |
5 Norway Meal Replacement Drinks Market Trends |
6 Norway Meal Replacement Drinks Market, By Types |
6.1 Norway Meal Replacement Drinks Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Norway Meal Replacement Drinks Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Norway Meal Replacement Drinks Market Revenues & Volume, By Protein-based, 2021 - 2031F |
6.1.4 Norway Meal Replacement Drinks Market Revenues & Volume, By Carbohydrate-based, 2021 - 2031F |
6.1.5 Norway Meal Replacement Drinks Market Revenues & Volume, By Fat-based, 2021 - 2031F |
6.1.6 Norway Meal Replacement Drinks Market Revenues & Volume, By Fiber-based, 2021 - 2031F |
6.2 Norway Meal Replacement Drinks Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Norway Meal Replacement Drinks Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.2.3 Norway Meal Replacement Drinks Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.2.4 Norway Meal Replacement Drinks Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.2.5 Norway Meal Replacement Drinks Market Revenues & Volume, By Pharmacies, 2021 - 2031F |
6.3 Norway Meal Replacement Drinks Market, By Consumer Demographics |
6.3.1 Overview and Analysis |
6.3.2 Norway Meal Replacement Drinks Market Revenues & Volume, By Athletes, 2021 - 2031F |
6.3.3 Norway Meal Replacement Drinks Market Revenues & Volume, By Busy Professionals, 2021 - 2031F |
6.3.4 Norway Meal Replacement Drinks Market Revenues & Volume, By Elderly, 2021 - 2031F |
6.3.5 Norway Meal Replacement Drinks Market Revenues & Volume, By Weight Management Seekers, 2021 - 2031F |
6.4 Norway Meal Replacement Drinks Market, By Packaging Type |
6.4.1 Overview and Analysis |
6.4.2 Norway Meal Replacement Drinks Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.4.3 Norway Meal Replacement Drinks Market Revenues & Volume, By Cans, 2021 - 2031F |
6.4.4 Norway Meal Replacement Drinks Market Revenues & Volume, By Tetra Packs, 2021 - 2031F |
6.4.5 Norway Meal Replacement Drinks Market Revenues & Volume, By Sachets, 2021 - 2031F |
7 Norway Meal Replacement Drinks Market Import-Export Trade Statistics |
7.1 Norway Meal Replacement Drinks Market Export to Major Countries |
7.2 Norway Meal Replacement Drinks Market Imports from Major Countries |
8 Norway Meal Replacement Drinks Market Key Performance Indicators |
8.1 Consumer engagement with meal replacement drink brands on social media |
8.2 Number of new product launches in the meal replacement drinks market |
8.3 Growth in online sales of meal replacement drinks |
8.4 Consumer satisfaction and repeat purchase rates for meal replacement drinks |
8.5 Adoption rate of meal replacement drinks among different age groups and demographics |
9 Norway Meal Replacement Drinks Market - Opportunity Assessment |
9.1 Norway Meal Replacement Drinks Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Norway Meal Replacement Drinks Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Norway Meal Replacement Drinks Market Opportunity Assessment, By Consumer Demographics, 2021 & 2031F |
9.4 Norway Meal Replacement Drinks Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
10 Norway Meal Replacement Drinks Market - Competitive Landscape |
10.1 Norway Meal Replacement Drinks Market Revenue Share, By Companies, 2024 |
10.2 Norway Meal Replacement Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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