| Product Code: ETC5381129 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Norway`s postcard import market saw a significant increase in concentration in 2024, with the top exporting countries being Netherlands, China, UK, Sweden, and Denmark. Despite a negative compound annual growth rate from 2020 to 2024, the market experienced a notable growth rate of 43.29% from 2023 to 2024. This shift in concentration and growth rate indicates a dynamic landscape in the postcard import industry in Norway, with potential opportunities for further expansion and diversification in the coming years.

By 2027, Norway's Postcard market is forecasted to achieve a stable growth rate of 0.76%, with Germany leading the Europe region, followed by United Kingdom, France, Italy and Russia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Norway Postcard Market Overview |
3.1 Norway Country Macro Economic Indicators |
3.2 Norway Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Norway Postcard Market - Industry Life Cycle |
3.4 Norway Postcard Market - Porter's Five Forces |
3.5 Norway Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Norway Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Norway Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Norway Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in tourism industry in Norway |
4.2.2 Increasing trend of sending personalized postcards as gifts |
4.2.3 Rise in popularity of collecting postcards as a hobby |
4.3 Market Restraints |
4.3.1 Competition from digital alternatives like e-cards and social media greetings |
4.3.2 Environmental concerns related to paper usage and printing of postcards |
5 Norway Postcard Market Trends |
6 Norway Postcard Market Segmentations |
6.1 Norway Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Norway Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Norway Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Norway Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Norway Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Norway Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Norway Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Norway Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Norway Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Norway Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Norway Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Norway Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Norway Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Norway Postcard Market Import-Export Trade Statistics |
7.1 Norway Postcard Market Export to Major Countries |
7.2 Norway Postcard Market Imports from Major Countries |
8 Norway Postcard Market Key Performance Indicators |
8.1 Number of tourists visiting Norway |
8.2 Number of postcards sold per tourist on average |
8.3 Percentage of postcard sales compared to total souvenir sales in Norway |
8.4 Percentage of postcards purchased as gifts |
8.5 Number of postcard collectors' clubs or associations in Norway |
9 Norway Postcard Market - Opportunity Assessment |
9.1 Norway Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Norway Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Norway Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Norway Postcard Market - Competitive Landscape |
10.1 Norway Postcard Market Revenue Share, By Companies, 2024 |
10.2 Norway Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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