Product Code: ETC040164 | Publication Date: Jan 2021 | Updated Date: Jun 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Oman Candy market currently, in 2023, has witnessed an HHI of 1460, Which has decreased slightly as compared to the HHI of 4245 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The candy market in Oman is expanding as a result of increasing consumer demand for confectionery products. Factors such as population growth, rising disposable incomes, and changing dietary habits contribute to the market`s growth. Seasonal sales, cultural festivities, and the introduction of new flavors and products by manufacturers further boost the market dynamics.
The growth of the Oman candy market is fueled by increasing consumer demand for confectionery products, driven by rising disposable incomes and changing lifestyle preferences. The influence of Western culture and the growing popularity of various candy products among children and young adults significantly contribute to market expansion. Additionally, the development of innovative and healthier candy options, such as sugar-free and organic variants, caters to the health-conscious segment of the population. Seasonal and festive occasions also play a crucial role in driving candy sales, supported by extensive marketing and promotional activities by manufacturers. The expansion of retail networks and the increasing availability of a diverse range of candy products further bolster the market`s growth in Oman.
The candy market in Oman contends with challenges such as increasing health consciousness among consumers, leading to a preference for healthier snacks over traditional sugary candies. This shift in consumer behavior necessitates innovation in product offerings, such as the development of low-sugar or sugar-free alternatives, which can be resource-intensive. Additionally, the market faces stiff competition from international brands with established distribution networks and brand loyalty. Regulatory challenges, including compliance with food safety standards, add to the operational complexities and costs for candy manufacturers in Oman.
The government of Oman regulates the food and beverage sector to ensure high quality and safety standards, which positively impacts the candy market. Policies that promote local manufacturing and the development of the food processing industry, coupled with initiatives to enhance packaging and marketing, support the growth of the candy market. Additionally, import regulations and tariffs protect local producers and encourage domestic production.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Oman Candy Market Overview |
3.1 Oman Country Macro Economic Indicators |
3.2 Oman Candy Market Revenues & Volume, 2019 & 2026F |
3.3 Oman Candy Market - Industry Life Cycle |
3.4 Oman Candy Market - Porter's Five Forces |
3.5 Oman Candy Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Oman Candy Market Revenues & Volume Share, By Distribution, 2019 & 2026F |
4 Oman Candy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Oman Candy Market Trends |
6 Oman Candy Market, By Types |
6.1 Oman Candy Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Oman Candy Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Oman Candy Market Revenues & Volume, By Chocolate Candy, 2016 - 2026F |
6.1.4 Oman Candy Market Revenues & Volume, By Non-Chocolate Candy, 2016 - 2026F |
6.2 Oman Candy Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 Oman Candy Market Revenues & Volume, By Supermarkets and Hypermarkets, 2016 - 2026F |
6.2.3 Oman Candy Market Revenues & Volume, By Convenience Stores, 2016 - 2026F |
6.2.4 Oman Candy Market Revenues & Volume, By Specalist Retailers, 2016 - 2026F |
6.2.5 Oman Candy Market Revenues & Volume, By Online Retail, 2016 - 2026F |
6.2.6 Oman Candy Market Revenues & Volume, By Others, 2016 - 2026F |
7 Oman Candy Market Import-Export Trade Statistics |
7.1 Oman Candy Market Export to Major Countries |
7.2 Oman Candy Market Imports from Major Countries |
8 Oman Candy Market Key Performance Indicators |
9 Oman Candy Market - Opportunity Assessment |
9.1 Oman Candy Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Oman Candy Market Opportunity Assessment, By Distribution, 2019 & 2026F |
10 Oman Candy Market - Competitive Landscape |
10.1 Oman Candy Market Revenue Share, By Companies, 2019 |
10.2 Oman Candy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |