| Product Code: ETC8709539 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Pakistan deodorant market witnessed a 41.44% growth in imports compared to the previous year. However, the compound annual growth rate (CAGR) for 2020-2024 stood at -14.72%. This decline could be attributed to shifting consumer preferences towards local brands or changes in trade policies affecting import dynamics.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Pakistan Deodorant Market Overview |
3.1 Pakistan Country Macro Economic Indicators |
3.2 Pakistan Deodorant Market Revenues & Volume, 2022 & 2032F |
3.3 Pakistan Deodorant Market - Industry Life Cycle |
3.4 Pakistan Deodorant Market - Porter's Five Forces |
3.5 Pakistan Deodorant Market Revenues & Volume Share, By Product, 2022 & 2032F |
3.6 Pakistan Deodorant Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.7 Pakistan Deodorant Market Revenues & Volume Share, By Packaging Material, 2022 & 2032F |
3.8 Pakistan Deodorant Market Revenues & Volume Share, By End User, 2022 & 2032F |
4 Pakistan Deodorant Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming practices in Pakistan |
4.2.2 Rising disposable income levels leading to higher spending on personal care products |
4.2.3 Influence of Western lifestyle trends and fashion on consumer preferences in Pakistan |
4.3 Market Restraints |
4.3.1 Strong cultural norms and preferences that may prefer traditional scents over modern deodorants |
4.3.2 Competition from alternative hygiene products such as talcum powder or natural remedies |
4.3.3 Price sensitivity of consumers in Pakistan affecting the adoption of premium deodorant brands |
5 Pakistan Deodorant Market Trends |
6 Pakistan Deodorant Market, By Types |
6.1 Pakistan Deodorant Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Pakistan Deodorant Market Revenues & Volume, By Product, 2022-2032F |
6.1.3 Pakistan Deodorant Market Revenues & Volume, By Spray, 2022-2032F |
6.1.4 Pakistan Deodorant Market Revenues & Volume, By Creams, 2022-2032F |
6.1.5 Pakistan Deodorant Market Revenues & Volume, By Roll-On, 2022-2032F |
6.1.6 Pakistan Deodorant Market Revenues & Volume, By Others, 2022-2032F |
6.2 Pakistan Deodorant Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Pakistan Deodorant Market Revenues & Volume, By Supermarkets/Hypermarkets, 2022-2032F |
6.2.3 Pakistan Deodorant Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.2.4 Pakistan Deodorant Market Revenues & Volume, By Pharmacies, 2022-2032F |
6.2.5 Pakistan Deodorant Market Revenues & Volume, By Drug Stores, 2022-2032F |
6.2.6 Pakistan Deodorant Market Revenues & Volume, By Online Retail, 2022-2032F |
6.2.7 Pakistan Deodorant Market Revenues & Volume, By Others, 2022-2032F |
6.3 Pakistan Deodorant Market, By Packaging Material |
6.3.1 Overview and Analysis |
6.3.2 Pakistan Deodorant Market Revenues & Volume, By Metal, 2022-2032F |
6.3.3 Pakistan Deodorant Market Revenues & Volume, By Plastic, 2022-2032F |
6.3.4 Pakistan Deodorant Market Revenues & Volume, By Others, 2022-2032F |
6.4 Pakistan Deodorant Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Pakistan Deodorant Market Revenues & Volume, By Men, 2022-2032F |
6.4.3 Pakistan Deodorant Market Revenues & Volume, By Women, 2022-2032F |
6.4.4 Pakistan Deodorant Market Revenues & Volume, By Others, 2022-2032F |
7 Pakistan Deodorant Market Import-Export Trade Statistics |
7.1 Pakistan Deodorant Market Export to Major Countries |
7.2 Pakistan Deodorant Market Imports from Major Countries |
8 Pakistan Deodorant Market Key Performance Indicators |
8.1 Number of new product launches and innovations in the deodorant market in Pakistan |
8.2 Growth in the number of retail outlets carrying deodorant products |
8.3 Increase in online search trends for deodorant products in Pakistan |
8.4 Consumer engagement on social media platforms for deodorant brands |
8.5 Percentage of repeat purchases or customer loyalty for deodorant products |
9 Pakistan Deodorant Market - Opportunity Assessment |
9.1 Pakistan Deodorant Market Opportunity Assessment, By Product, 2022 & 2032F |
9.2 Pakistan Deodorant Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.3 Pakistan Deodorant Market Opportunity Assessment, By Packaging Material, 2022 & 2032F |
9.4 Pakistan Deodorant Market Opportunity Assessment, By End User, 2022 & 2032F |
10 Pakistan Deodorant Market - Competitive Landscape |
10.1 Pakistan Deodorant Market Revenue Share, By Companies, 2025 |
10.2 Pakistan Deodorant Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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