| Product Code: ETC8709542 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Pakistan deodorants market, the import trend showed a notable growth rate of 41.44% from 2023 to 2024. However, the compound annual growth rate (CAGR) from 2020 to 2024 was -14.72%. This decline could be attributed to shifting consumer preferences towards local brands, impacting import momentum.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Pakistan Deodorants Market Overview |
3.1 Pakistan Country Macro Economic Indicators |
3.2 Pakistan Deodorants Market Revenues & Volume, 2022 & 2032F |
3.3 Pakistan Deodorants Market - Industry Life Cycle |
3.4 Pakistan Deodorants Market - Porter's Five Forces |
3.5 Pakistan Deodorants Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Pakistan Deodorants Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Pakistan Deodorants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the Pakistani population leading to higher spending on personal care products. |
4.2.2 Growing awareness about personal hygiene and grooming among individuals in Pakistan. |
4.2.3 Rising urbanization and changing lifestyle preferences driving the demand for deodorants. |
4.2.4 Influence of Western culture and media on grooming habits of Pakistani consumers. |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in Pakistan limiting the adoption of premium deodorant brands. |
4.3.2 Cultural norms and preferences favoring traditional scents over modern deodorant fragrances. |
4.3.3 Lack of proper distribution channels and retail infrastructure in certain regions of Pakistan hindering market growth. |
5 Pakistan Deodorants Market Trends |
6 Pakistan Deodorants Market, By Types |
6.1 Pakistan Deodorants Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Pakistan Deodorants Market Revenues & Volume, By Product Type, 2022-2032F |
6.1.3 Pakistan Deodorants Market Revenues & Volume, By Sprays, 2022-2032F |
6.1.4 Pakistan Deodorants Market Revenues & Volume, By Roll-On, 2022-2032F |
6.1.5 Pakistan Deodorants Market Revenues & Volume, By Sticks, 2022-2032F |
6.1.6 Pakistan Deodorants Market Revenues & Volume, By Others, 2022-2032F |
6.2 Pakistan Deodorants Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Pakistan Deodorants Market Revenues & Volume, By Supermarkets and Hypermarkets, 2022-2032F |
6.2.3 Pakistan Deodorants Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.2.4 Pakistan Deodorants Market Revenues & Volume, By Pharmacies/Drugstore, 2022-2032F |
6.2.5 Pakistan Deodorants Market Revenues & Volume, By Online Stores, 2022-2032F |
6.2.6 Pakistan Deodorants Market Revenues & Volume, By Others, 2022-2032F |
7 Pakistan Deodorants Market Import-Export Trade Statistics |
7.1 Pakistan Deodorants Market Export to Major Countries |
7.2 Pakistan Deodorants Market Imports from Major Countries |
8 Pakistan Deodorants Market Key Performance Indicators |
8.1 Percentage increase in online sales of deodorants in Pakistan. |
8.2 Growth in the number of deodorant variants tailored to local preferences. |
8.3 Expansion of the deodorant market into rural areas based on sales penetration data. |
8.4 Increase in the number of marketing campaigns promoting the benefits of deodorant usage in Pakistan. |
8.5 Growth in the number of repeat purchases from first-time deodorant users in the market. |
9 Pakistan Deodorants Market - Opportunity Assessment |
9.1 Pakistan Deodorants Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Pakistan Deodorants Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Pakistan Deodorants Market - Competitive Landscape |
10.1 Pakistan Deodorants Market Revenue Share, By Companies, 2025 |
10.2 Pakistan Deodorants Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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