| Product Code: ETC8714821 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Pakistan liquid makeup market, the import trend showed a growth rate of 7.86% from 2023 to 2024. However, the compound annual growth rate (CAGR) for 2020-2024 was -3.24%. This decline may be attributed to shifts in consumer preferences towards local products or changes in trade policies impacting imports.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Pakistan Liquid Makeup Market Overview |
3.1 Pakistan Country Macro Economic Indicators |
3.2 Pakistan Liquid Makeup Market Revenues & Volume, 2022 & 2032F |
3.3 Pakistan Liquid Makeup Market - Industry Life Cycle |
3.4 Pakistan Liquid Makeup Market - Porter's Five Forces |
3.5 Pakistan Liquid Makeup Market Revenues & Volume Share, By Product, 2022 & 2032F |
3.6 Pakistan Liquid Makeup Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Pakistan Liquid Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Pakistan leading to higher spending on beauty and cosmetics products. |
4.2.2 Growing awareness and influence of social media beauty trends driving demand for liquid makeup products. |
4.2.3 Expansion of international beauty brands and online retail platforms in Pakistan's market. |
4.3 Market Restraints |
4.3.1 Cultural and religious factors influencing consumer preferences towards more conservative makeup choices. |
4.3.2 Economic instability and inflation affecting purchasing power and consumer spending on non-essential items. |
5 Pakistan Liquid Makeup Market Trends |
6 Pakistan Liquid Makeup Market, By Types |
6.1 Pakistan Liquid Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Pakistan Liquid Makeup Market Revenues & Volume, By Product, 2022-2032F |
6.1.3 Pakistan Liquid Makeup Market Revenues & Volume, By Foundation, 2022-2032F |
6.1.4 Pakistan Liquid Makeup Market Revenues & Volume, By Eye Products, 2022-2032F |
6.1.5 Pakistan Liquid Makeup Market Revenues & Volume, By Concealer, 2022-2032F |
6.1.6 Pakistan Liquid Makeup Market Revenues & Volume, By Lip Products, 2022-2032F |
6.1.7 Pakistan Liquid Makeup Market Revenues & Volume, By Others, 2022-2032F |
6.2 Pakistan Liquid Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Pakistan Liquid Makeup Market Revenues & Volume, By Online, 2022-2032F |
6.2.3 Pakistan Liquid Makeup Market Revenues & Volume, By Offline, 2022-2032F |
7 Pakistan Liquid Makeup Market Import-Export Trade Statistics |
7.1 Pakistan Liquid Makeup Market Export to Major Countries |
7.2 Pakistan Liquid Makeup Market Imports from Major Countries |
8 Pakistan Liquid Makeup Market Key Performance Indicators |
8.1 Social media engagement and reach for liquid makeup brands in Pakistan. |
8.2 Number of new product launches in the liquid makeup segment. |
8.3 Growth in the number of beauty influencers and makeup tutorials featuring liquid makeup products. |
9 Pakistan Liquid Makeup Market - Opportunity Assessment |
9.1 Pakistan Liquid Makeup Market Opportunity Assessment, By Product, 2022 & 2032F |
9.2 Pakistan Liquid Makeup Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Pakistan Liquid Makeup Market - Competitive Landscape |
10.1 Pakistan Liquid Makeup Market Revenue Share, By Companies, 2025 |
10.2 Pakistan Liquid Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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