| Product Code: ETC8715347 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Pakistan matcha market, the import trend from 2023 to 2024 experienced a decline of -50.0%. The compound annual growth rate (CAGR) for imports from 2020 to 2024 stood at -70.36%. This significant decrease can be attributed to shifts in consumer preferences or changes in trade policies impacting import volumes.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Pakistan Matcha Market Overview |
3.1 Pakistan Country Macro Economic Indicators |
3.2 Pakistan Matcha Market Revenues & Volume, 2022 & 2032F |
3.3 Pakistan Matcha Market - Industry Life Cycle |
3.4 Pakistan Matcha Market - Porter's Five Forces |
3.5 Pakistan Matcha Market Revenues & Volume Share, By Grade, 2022 & 2032F |
3.6 Pakistan Matcha Market Revenues & Volume Share, By Application, 2022 & 2032F |
4 Pakistan Matcha Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness among consumers in Pakistan |
4.2.2 Growing trend of adopting healthy lifestyle choices |
4.2.3 Rising popularity of traditional Japanese tea culture in Pakistan |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of matcha and its benefits in the Pakistani market |
4.3.2 High price point compared to regular tea products |
4.3.3 Availability issues due to limited distribution channels |
5 Pakistan Matcha Market Trends |
6 Pakistan Matcha Market, By Types |
6.1 Pakistan Matcha Market, By Grade |
6.1.1 Overview and Analysis |
6.1.2 Pakistan Matcha Market Revenues & Volume, By Grade, 2022-2032F |
6.1.3 Pakistan Matcha Market Revenues & Volume, By Ceremonial, 2022-2032F |
6.1.4 Pakistan Matcha Market Revenues & Volume, By Classic, 2022-2032F |
6.1.5 Pakistan Matcha Market Revenues & Volume, By Culinary, 2022-2032F |
6.2 Pakistan Matcha Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Pakistan Matcha Market Revenues & Volume, By Regular tea, 2022-2032F |
6.2.3 Pakistan Matcha Market Revenues & Volume, By Matcha beverages, 2022-2032F |
6.2.4 Pakistan Matcha Market Revenues & Volume, By Food, 2022-2032F |
6.2.5 Pakistan Matcha Market Revenues & Volume, By Personal care, 2022-2032F |
7 Pakistan Matcha Market Import-Export Trade Statistics |
7.1 Pakistan Matcha Market Export to Major Countries |
7.2 Pakistan Matcha Market Imports from Major Countries |
8 Pakistan Matcha Market Key Performance Indicators |
8.1 Number of matcha-focused cafes and specialty tea shops opening in Pakistan |
8.2 Percentage increase in online searches for matcha-related products in Pakistan |
8.3 Growth in the number of social media influencers promoting matcha consumption in Pakistan |
9 Pakistan Matcha Market - Opportunity Assessment |
9.1 Pakistan Matcha Market Opportunity Assessment, By Grade, 2022 & 2032F |
9.2 Pakistan Matcha Market Opportunity Assessment, By Application, 2022 & 2032F |
10 Pakistan Matcha Market - Competitive Landscape |
10.1 Pakistan Matcha Market Revenue Share, By Companies, 2025 |
10.2 Pakistan Matcha Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here