| Product Code: ETC018049 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Philippines experienced a surge in import shipments of bath and shower products in 2024, with top exporting countries being Indonesia, Thailand, Malaysia, USA, and China. The market concentration, as measured by the HHI, intensified from high to very high in just one year, indicating a more consolidated market landscape. Despite the modest compound annual growth rate (CAGR) of 0.1% from 2020 to 2024, the impressive growth rate of 20.15% from 2023 to 2024 suggests a rapidly expanding market for bath and shower products in the Philippines.

The Philippines bath and shower products market is expected to witness a healthy growth in the coming years owing to increasing consumer inclination towards personal hygiene. The growing demand for natural ingredients, rising concerns over health & wellness, development of innovative products such as body washes, among others are some of the major factors driving the market growth. Moreover, changing lifestyle has led to an increase in disposable income which has further propelled the sale of premium quality bath and shower products including soaps, shampoos & conditioners. Furthermore, manufacturers are focusing on product innovations as it provides them with a competitive edge over other players operating in this space
There is a growing demand for convenient and ready-to-eat food products, including canned and cured seafood, due to changing lifestyles and busy schedules. Consumers are seeking quick and easy meal options without compromising on taste and nutrition. Additionally, there is a growing demand for convenient and ready-to-eat food products, including canned and cured seafood, due to changing lifestyles and busy schedules. Consumers are seeking quick and easy meal options without compromising on taste and nutrition. Further, canned and cured seafood products are often perceived as healthy food choices. They are a rich source of omega-3 fatty acids, proteins, vitamins, and minerals. As consumers become more health-conscious, they are incorporating these products into their diets, driving market growth.
Hindustan Unilever Limited (HUL), Procter Gamble (P&G), Colgate Palmolive Company , Johnson Johnson (J&J), Himalaya Wellness Co., Kao Corporation etc
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Bath and Shower Products Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Bath and Shower Products Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Bath and Shower Products Market - Industry Life Cycle |
3.4 Philippines Bath and Shower Products Market - Porter's Five Forces |
3.5 Philippines Bath and Shower Products Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Bath and Shower Products Market Revenues & Volume Share, By User, 2021 & 2031F |
3.7 Philippines Bath and Shower Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Bath and Shower Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Bath and Shower Products Market Trends |
6 Philippines Bath and Shower Products Market, By Types |
6.1 Philippines Bath and Shower Products Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Bath and Shower Products Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Philippines Bath and Shower Products Market Revenues & Volume, By Shower Cream/Gel, 2021-2031F |
6.1.4 Philippines Bath and Shower Products Market Revenues & Volume, By Bar Soap, 2021-2031F |
6.1.5 Philippines Bath and Shower Products Market Revenues & Volume, By Shower Oil, 2021-2031F |
6.2 Philippines Bath and Shower Products Market, By User |
6.2.1 Overview and Analysis |
6.2.2 Philippines Bath and Shower Products Market Revenues & Volume, By Adult, 2021-2031F |
6.2.3 Philippines Bath and Shower Products Market Revenues & Volume, By Baby, 2021-2031F |
6.3 Philippines Bath and Shower Products Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Bath and Shower Products Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.3.3 Philippines Bath and Shower Products Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Philippines Bath and Shower Products Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
6.3.5 Philippines Bath and Shower Products Market Revenues & Volume, By Others, 2021-2031F |
7 Philippines Bath and Shower Products Market Import-Export Trade Statistics |
7.1 Philippines Bath and Shower Products Market Export to Major Countries |
7.2 Philippines Bath and Shower Products Market Imports from Major Countries |
8 Philippines Bath and Shower Products Market Key Performance Indicators |
9 Philippines Bath and Shower Products Market - Opportunity Assessment |
9.1 Philippines Bath and Shower Products Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Bath and Shower Products Market Opportunity Assessment, By User, 2021 & 2031F |
9.3 Philippines Bath and Shower Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Bath and Shower Products Market - Competitive Landscape |
10.1 Philippines Bath and Shower Products Market Revenue Share, By Companies, 2024 |
10.2 Philippines Bath and Shower Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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