| Product Code: ETC8835973 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines saw a significant increase in bathrobe import shipments in 2024, with top exporting countries being China, Vietnam, Hong Kong, Metropolitan France, and India. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 36.82% from 2020 to 2024 reflects a thriving industry. The remarkable growth rate of 74.01% from 2023 to 2024 suggests a rapidly expanding market for bathrobes in the Philippines.

The bathrobe market in the Philippines caters to the hospitality sector, spa businesses, and higher-income households. The demand for soft, absorbent, and stylish robes is rising with growing interest in luxury and relaxation products.
The bathrobe market is relatively niche but growing, particularly in urban regions and among hospitality providers. Luxury and spa-style bathrobes are popular in upscale hotels, while cotton and microfiber varieties cater to the domestic market. Seasonal promotions and gifting culture support sales.
The Philippines Bathrobe market faces challenges related to high import competition and fluctuating raw material costs, making production more expensive. Furthermore, consumer demand for bathrobes is inconsistent, with demand spiking during colder months but experiencing a downturn during warmer months. Local producers also face difficulty in maintaining quality while keeping prices competitive against international brands.
The Philippines bathrobe market is expanding with the rising demand for luxury homewear and self-care products. Consumers are increasingly seeking comfortable, high-quality bathrobes for home use, especially those made from materials like cotton, terry cloth, and microfiber. The growing interest in wellness and relaxation creates opportunities for investors to offer bathrobes with unique features such as advanced moisture-wicking or antimicrobial properties. With e-commerce growth and the ability to offer custom designs, brands can tap into a diverse market of consumers looking for comfort and quality.
The bathrobe market in the Philippines is seeing steady growth as consumers invest more in personal comfort and luxury items for their home. Bathrobes are seen as an essential part of post-bath relaxation and are increasingly favored for their practicality and comfort. The demand for high-quality bathrobes made from materials such as cotton, microfiber, and bamboo is growing as consumers seek durability and softness. Additionally, the expanding wellness trend, including home spas and self-care rituals, is further boosting the demand for bathrobes. The market includes a range of options, from affordable daily-use bathrobes to luxurious, high-end robes for those seeking a spa-like experience at home.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Bathrobe Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Bathrobe Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Bathrobe Market - Industry Life Cycle |
3.4 Philippines Bathrobe Market - Porter's Five Forces |
3.5 Philippines Bathrobe Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.6 Philippines Bathrobe Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Philippines Bathrobe Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Philippines Bathrobe Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Bathrobe Market Trends |
6 Philippines Bathrobe Market, By Types |
6.1 Philippines Bathrobe Market, By Material |
6.1.1 Overview and Analysis |
6.1.2 Philippines Bathrobe Market Revenues & Volume, By Material, 2021- 2031F |
6.1.3 Philippines Bathrobe Market Revenues & Volume, By Cotton, 2021- 2031F |
6.1.4 Philippines Bathrobe Market Revenues & Volume, By Linen, 2021- 2031F |
6.1.5 Philippines Bathrobe Market Revenues & Volume, By Cotton Linen Blend, 2021- 2031F |
6.1.6 Philippines Bathrobe Market Revenues & Volume, By Silk, 2021- 2031F |
6.1.7 Philippines Bathrobe Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Philippines Bathrobe Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Bathrobe Market Revenues & Volume, By Hypermarket, 2021- 2031F |
6.2.3 Philippines Bathrobe Market Revenues & Volume, By Supermarket, 2021- 2031F |
6.2.4 Philippines Bathrobe Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.5 Philippines Bathrobe Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.2.6 Philippines Bathrobe Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Philippines Bathrobe Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Philippines Bathrobe Market Revenues & Volume, By Hotels, 2021- 2031F |
6.3.3 Philippines Bathrobe Market Revenues & Volume, By Households, 2021- 2031F |
6.3.4 Philippines Bathrobe Market Revenues & Volume, By Other, 2021- 2031F |
7 Philippines Bathrobe Market Import-Export Trade Statistics |
7.1 Philippines Bathrobe Market Export to Major Countries |
7.2 Philippines Bathrobe Market Imports from Major Countries |
8 Philippines Bathrobe Market Key Performance Indicators |
9 Philippines Bathrobe Market - Opportunity Assessment |
9.1 Philippines Bathrobe Market Opportunity Assessment, By Material, 2021 & 2031F |
9.2 Philippines Bathrobe Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Philippines Bathrobe Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Philippines Bathrobe Market - Competitive Landscape |
10.1 Philippines Bathrobe Market Revenue Share, By Companies, 2024 |
10.2 Philippines Bathrobe Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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