Product Code: ETC380369 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Philippine cattle industry produces a significant amount of liver every year which is used extensively as food by locals throughout the country. The total volume sold domestically was around 280,000 MT (metric tonnes) in 2015 with an estimated value reaching up to PHP 13 Billion or US$255 million dollars that same year according to data sourced from different reports published by the local government agencies like PSA (Philippine Statistics Authority). The major sources for livestock livers are backyard farmers while commercial farms account for only 20% share within this segment. Additionally there are also important imports into the country primarily originating from India and other countries such as New Zealand on limited basis because of certain restrictions imposed by Philippine govt on some countries due to sanitary regulations etc. All these figures represent combined domestic production and import volumes & values respectively resulting into overall liquidity within this particular segment.
The Philippines beef liver market is driven by the demand for affordable and nutrient-rich protein sources. Beef liver is a good source of essential nutrients such as iron, vitamins, and minerals. As consumers become more health-conscious and seek diverse protein options, the demand for beef liver is expected to grow. The market is also influenced by cultural culinary preferences and the incorporation of beef liver into traditional dishes.
The beef liver market in the Philippines grapples with specific challenges. While beef liver is a valuable source of nutrients, changing dietary preferences and misconceptions about its taste deter some consumers. Effective education about its nutritional benefits is essential. Additionally, optimizing the use of beef liver, such as in processed foods or supplements, demands innovative approaches. Maintaining affordability while ensuring quality is also a constant consideration.
The COVID-19 pandemic exerted varying effects on the Philippines beef liver market. While there was a surge in demand for certain cuts of meat, organ meats like beef liver faced a decline in consumption due to shifting consumer preferences towards more familiar and mainstream products. The closure of restaurants and eateries, where these items are commonly served, further impacted the market. Despite these challenges, innovative marketing strategies, such as promoting the nutritional value of beef liver, helped mitigate some of the negative effects. Recovery in this market hinged on revitalizing the food service sector and reintroducing organ meats as viable options.
The Philippines` beef liver market is a subset of the larger meat industry. Key players include meat suppliers like Pampanga`s Best and Wellcome Supermarket. These players provide consumers with fresh and processed beef liver products, which are integral ingredients in many local dishes and culinary traditions.