| Product Code: ETC8836077 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, the Philippines saw a significant increase in beer and cider import shipments, with top exporters being China, Vietnam, Netherlands, Germany, and Belgium. The market remained highly concentrated, indicating strong competition among key players. The compound annual growth rate (CAGR) from 2020 to 2024 was an impressive 77.35%, showcasing the growing demand for these beverages in the Philippines. Additionally, the growth rate from 2023 to 2024 stood at 3.95%, suggesting a steady expansion of the market. The consistent interest from top exporting countries highlights the appeal of Philippine market for beer and cider imports.

The beer and cider market in the Philippines is vibrant, supported by a young consumer base, tourism, and the rise of craft beverages. Premiumization trends, local craft production, and the introduction of flavored ciders are shaping market dynamics.
The beer and cider market in the Philippines is witnessing steady growth, driven by increasing alcohol consumption and a growing middle class. Beer continues to dominate, while the cider segment is also seeing a rise in popularity due to changing consumer tastes and preferences for fruit-flavored alcoholic beverages.
The beer and cider market in the Philippines faces challenges related to changing consumer tastes, as younger generations are increasingly seeking non-alcoholic beverages or alternatives to traditional beer. The rising popularity of craft beer and cider also presents challenges for mass-market brewers, who must adapt their production methods to cater to new tastes. Economic factors, such as inflation and income levels, influence consumer spending on alcoholic beverages, and rising health concerns around alcohol consumption may lead to a decline in market growth. The market is also constrained by high taxes and regulations surrounding the sale and marketing of alcohol.
The Philippines Beer and Cider market is experiencing steady growth, driven by changing consumer preferences and an increasing inclination toward alcoholic beverages like beer and cider. As the countrys drinking culture evolves, there is rising demand for premium, craft, and flavored beers and ciders. With a young, dynamic population seeking innovative products, there are investment opportunities in the development of new flavors, premium products, and the expansion of the beer and cider distribution network.
The government regulates the beer and cider market through alcohol production and distribution laws. The Bureau of Internal Revenue (BIR) manages excise taxes, while the FDA monitors product safety and labeling. Policies aim to balance industry growth with public health concerns, and the government has implemented restrictions on advertising and minimum age requirements for consumption. Support for local craft brewers has increased under SME development programs.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Beer and Cider Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Beer and Cider Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Beer and Cider Market - Industry Life Cycle |
3.4 Philippines Beer and Cider Market - Porter's Five Forces |
3.5 Philippines Beer and Cider Market Revenues & Volume Share, By Product Scope, 2021 & 2031F |
4 Philippines Beer and Cider Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in the Philippines, leading to higher spending on alcoholic beverages. |
4.2.2 Growing popularity of craft beers and flavored ciders among younger demographics. |
4.2.3 Expansion of distribution channels and retail outlets, making beer and cider more accessible to consumers. |
4.3 Market Restraints |
4.3.1 Stringent government regulations and taxes on alcohol production and sales. |
4.3.2 Health concerns and changing consumer preferences towards healthier beverage options. |
4.3.3 Competition from other alcoholic and non-alcoholic beverage categories. |
5 Philippines Beer and Cider Market Trends |
6 Philippines Beer and Cider Market, By Types |
6.1 Philippines Beer and Cider Market, By Product Scope |
6.1.1 Overview and Analysis |
6.1.2 Philippines Beer and Cider Market Revenues & Volume, By Product Scope, 2021- 2031F |
6.1.3 Philippines Beer and Cider Market Revenues & Volume, By Beer, 2021- 2031F |
6.1.4 Philippines Beer and Cider Market Revenues & Volume, By Cide, 2021- 2031F |
7 Philippines Beer and Cider Market Import-Export Trade Statistics |
7.1 Philippines Beer and Cider Market Export to Major Countries |
7.2 Philippines Beer and Cider Market Imports from Major Countries |
8 Philippines Beer and Cider Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for beer and cider brands. |
8.2 Number of new product launches and innovations in the beer and cider market. |
8.3 Growth in the number of craft breweries and cideries in the Philippines. |
8.4 Percentage increase in beer and cider consumption at bars, restaurants, and events. |
8.5 Trends in consumer preferences for different beer and cider styles and flavors. |
9 Philippines Beer and Cider Market - Opportunity Assessment |
9.1 Philippines Beer and Cider Market Opportunity Assessment, By Product Scope, 2021 & 2031F |
10 Philippines Beer and Cider Market - Competitive Landscape |
10.1 Philippines Beer and Cider Market Revenue Share, By Companies, 2024 |
10.2 Philippines Beer and Cider Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here