| Product Code: ETC8836498 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines` brand import shipments in 2024 continued to showcase a high level of concentration, with top exporting countries being Mexico, Australia, Indonesia, Italy, and the USA. The market demonstrated strong growth with a Compound Annual Growth Rate (CAGR) of 6.69% from 2020 to 2024. Furthermore, there was a notable growth spurt in 2024, with a growth rate of 29.91% compared to the previous year. This indicates a thriving market for brand imports in the Philippines, with key players from various countries contributing to its growth and development.

The bran market in the Philippines is expanding as consumers turn toward fiber-rich diets and whole grain products. Food manufacturers are incorporating bran into baked goods, cereals, and health snacks, responding to growing health and wellness trends.
The bran market in the Philippines is expanding as health-conscious consumers increasingly incorporate fiber-rich products into their diets. Bran, a byproduct of grain milling, is valued for its nutritional benefits, including digestive health support. The market is seeing growth in both the food and animal feed sectors, with bakery products, breakfast cereals, and livestock feed driving demand.
The bran market in the Philippines faces challenges such as fluctuating raw material prices, limited consumer awareness about its health benefits, and competition from other nutritional supplements. While there is a growing demand for healthier, high-fiber foods, the price sensitivity of consumers and the lack of marketing strategies that highlight the benefits of bran hinder its wider adoption in the food industry.
The Bran market in the Philippines offers significant potential as demand for healthy and nutritious food ingredients rises. Bran, a by-product of milling, is increasingly recognized for its health benefits, including its high fiber content. Investors can explore opportunities in the production, distribution, and marketing of bran products for use in functional foods, animal feed, and as an ingredient in other health-focused products.
The Department of Agriculture (DA) oversees policies in the bran market, promoting the use of rice bran and wheat bran as feed ingredients and for human consumption. Government initiatives support local milling industries and encourage value-added processing. Food safety and quality standards are enforced by the Food and Drug Administration (FDA), especially for products entering the human food chain, while export policies aim to enhance the competitiveness of Philippine agricultural by-products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Bran Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Bran Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Bran Market - Industry Life Cycle |
3.4 Philippines Bran Market - Porter's Five Forces |
3.5 Philippines Bran Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.6 Philippines Bran Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Philippines Bran Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Bran Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers |
4.2.2 Growing awareness about the benefits of bran in promoting digestive health |
4.2.3 Rising disposable income leading to higher spending on health and wellness products |
4.3 Market Restraints |
4.3.1 Limited availability of bran products in rural areas |
4.3.2 Price sensitivity among price-conscious consumers |
4.3.3 Competition from alternative health food products such as chia seeds and flaxseeds |
5 Philippines Bran Market Trends |
6 Philippines Bran Market, By Types |
6.1 Philippines Bran Market, By Source |
6.1.1 Overview and Analysis |
6.1.2 Philippines Bran Market Revenues & Volume, By Source, 2021- 2031F |
6.1.3 Philippines Bran Market Revenues & Volume, By Wheat, 2021- 2031F |
6.1.4 Philippines Bran Market Revenues & Volume, By Rice, 2021- 2031F |
6.1.5 Philippines Bran Market Revenues & Volume, By Corn, 2021- 2031F |
6.1.6 Philippines Bran Market Revenues & Volume, By Barley, 2021- 2031F |
6.1.7 Philippines Bran Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Philippines Bran Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Bran Market Revenues & Volume, By Food, 2021- 2031F |
6.2.3 Philippines Bran Market Revenues & Volume, By Animal Feed, 2021- 2031F |
6.2.4 Philippines Bran Market Revenues & Volume, By Health & Wellness, 2021- 2031F |
6.2.5 Philippines Bran Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Philippines Bran Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Bran Market Revenues & Volume, By B2B, 2021- 2031F |
6.3.3 Philippines Bran Market Revenues & Volume, By B2C, 2021- 2031F |
7 Philippines Bran Market Import-Export Trade Statistics |
7.1 Philippines Bran Market Export to Major Countries |
7.2 Philippines Bran Market Imports from Major Countries |
8 Philippines Bran Market Key Performance Indicators |
8.1 Number of new bran product launches in the market |
8.2 Percentage increase in online searches for bran-related products |
8.3 Growth in the number of health and wellness stores stocking bran products |
9 Philippines Bran Market - Opportunity Assessment |
9.1 Philippines Bran Market Opportunity Assessment, By Source, 2021 & 2031F |
9.2 Philippines Bran Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Philippines Bran Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Bran Market - Competitive Landscape |
10.1 Philippines Bran Market Revenue Share, By Companies, 2024 |
10.2 Philippines Bran Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |