| Product Code: ETC126098 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Philippines cider import market in 2024 saw a significant concentration of imports from top countries including Ireland, USA, Germany, Spain, and South Korea. Despite a high Herfindahl-Hirschman Index (HHI) reflecting market concentration, the industry demonstrated impressive growth with a compound annual growth rate (CAGR) of 33.49% from 2020 to 2024. However, there was a notable decline in growth rate from 2023 to 2024 at -65.86%, indicating a potential shift in market dynamics. The market continues to be influenced by key players and evolving consumer preferences.

The Cider market in Philippines is projected to grow at a stable growth rate of 1.69% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

The Philippines cider market has seen considerable growth in recent years, mainly due to the increasing demand for alcoholic beverages and the rising popularity of craft beer. In addition, changing lifestyles and consumer preferences have also contributed to the growth of this market. Moreover, various industry players such as San Miguel Brewery Inc., Asia Brewery Inc., Henry & Sons Cider Co., among others are actively introducing new products in order to capitalize on this growing trend.
The main drivers that are expected to fuel the growth of the Philippine cider market include increasing disposable income levels, a rise in youth-driven consumption habits, favorable demographic trends and changes in lifestyle patterns. Furthermore, millennials??? preference towards flavor-infused ciders is further driving up sales within this segment
Despite these positive factors driving gains for the Philippine cider industry, key challenges remain which must be overcome if future growth is going to be achieved; most notably high taxes imposed by government authorities on alcoholic beverages which can make them less affordable than other drinks such as soft drinks or juices. Additionally there is strong competition from other drinking options including sports/energy drinks and flavored carbonated drinks which all compete with ciders for shelf space at convenience stores etc
Major players operating in the Philippine cider market include San Miguel Brewery Inc., Asia Brewery Inc., Henry & Sons Cider Co., Hinee Corporation among others who regularly introduce new flavors into their product range as well as promotional offers and discounts aimed at reducing prices so as remain competitive within what has become an increasingly crowded marketplace
Covid-19 pandemic impacted negatively on business operations across many industries worldwide including food & beverage sector where production was interrupted due lockdown restrictions put place by governments around world . As result , supply chain disruptions resulted increased costs while reduced incomes adversely affected consumer spending causing decline global alcohol markets . However despite current crisis situation , it expected that after lockdowns lifted , consumers will return their previous purchasing habits leading recovery overall industry
Philippines Cider |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Cider Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Cider Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Cider Market - Industry Life Cycle |
3.4 Philippines Cider Market - Porter's Five Forces |
3.5 Philippines Cider Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Cider Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Cider Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Philippines Cider Market Trends |
6 Philippines Cider Market, By Types |
6.1 Philippines Cider Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Cider Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Philippines Cider Market Revenues & Volume, By Flavored Cider, 2021-2031F |
6.1.4 Philippines Cider Market Revenues & Volume, By Plain Cider, 2021-2031F |
6.2 Philippines Cider Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Philippines Cider Market Revenues & Volume, By Speciality Stores, 2021-2031F |
6.2.3 Philippines Cider Market Revenues & Volume, By Supermarket/Hypermarkets, 2021-2031F |
6.2.4 Philippines Cider Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
6.2.5 Philippines Cider Market Revenues & Volume, By Other Channels, 2021-2031F |
7 Philippines Cider Market Import-Export Trade Statistics |
7.1 Philippines Cider Market Export to Major Countries |
7.2 Philippines Cider Market Imports from Major Countries |
8 Philippines Cider Market Key Performance Indicators |
9 Philippines Cider Market - Opportunity Assessment |
9.1 Philippines Cider Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Cider Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Cider Market - Competitive Landscape |
10.1 Philippines Cider Market Revenue Share, By Companies, 2024 |
10.2 Philippines Cider Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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