| Product Code: ETC11771233 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In 2024, the Philippines continued to witness a significant influx of cosmetic imports, with key exporting countries including China, Switzerland, Metropolitan France, South Korea, and the USA. The market concentration, as measured by the Herfindahl-Hirschman Index (HHI), escalated from high to very high in 2024, indicating a more consolidated market landscape. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) for the period 2020-2024 remained robust at 26.45%, underscoring the sustained demand for imported cosmetics in the Philippines.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Cosmetic Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Cosmetic Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Cosmetic Market - Industry Life Cycle |
3.4 Philippines Cosmetic Market - Porter's Five Forces |
3.5 Philippines Cosmetic Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Cosmetic Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Philippines Cosmetic Market Revenues & Volume Share, By Ingredient Type, 2021 & 2031F |
3.8 Philippines Cosmetic Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.9 Philippines Cosmetic Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Philippines Cosmetic Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in the Philippines leading to higher spending on cosmetics |
4.2.2 Growing awareness and adoption of beauty and skincare products among the population |
4.2.3 Influence of social media and celebrities promoting beauty trends and products in the Philippines |
4.3 Market Restraints |
4.3.1 Regulatory challenges and compliance requirements in the cosmetics industry in the Philippines |
4.3.2 Intense competition among domestic and international cosmetic brands |
4.3.3 Economic fluctuations and currency exchange rates impacting pricing and affordability of cosmetics |
5 Philippines Cosmetic Market Trends |
6 Philippines Cosmetic Market, By Types |
6.1 Philippines Cosmetic Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Cosmetic Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Philippines Cosmetic Market Revenues & Volume, By Skin Care, 2021 - 2031F |
6.1.4 Philippines Cosmetic Market Revenues & Volume, By Hair Care, 2021 - 2031F |
6.1.5 Philippines Cosmetic Market Revenues & Volume, By Makeup, 2021 - 2031F |
6.2 Philippines Cosmetic Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Cosmetic Market Revenues & Volume, By Face, 2021 - 2031F |
6.2.3 Philippines Cosmetic Market Revenues & Volume, By Hair, 2021 - 2031F |
6.2.4 Philippines Cosmetic Market Revenues & Volume, By Lips, 2021 - 2031F |
6.3 Philippines Cosmetic Market, By Ingredient Type |
6.3.1 Overview and Analysis |
6.3.2 Philippines Cosmetic Market Revenues & Volume, By Natural, 2021 - 2031F |
6.3.3 Philippines Cosmetic Market Revenues & Volume, By Organic, 2021 - 2031F |
6.3.4 Philippines Cosmetic Market Revenues & Volume, By Synthetic, 2021 - 2031F |
6.4 Philippines Cosmetic Market, By Packaging Type |
6.4.1 Overview and Analysis |
6.4.2 Philippines Cosmetic Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.4.3 Philippines Cosmetic Market Revenues & Volume, By Tubes, 2021 - 2031F |
6.4.4 Philippines Cosmetic Market Revenues & Volume, By Jars, 2021 - 2031F |
6.5 Philippines Cosmetic Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Philippines Cosmetic Market Revenues & Volume, By Online, 2021 - 2031F |
6.5.3 Philippines Cosmetic Market Revenues & Volume, By Offline, 2021 - 2031F |
6.5.4 Philippines Cosmetic Market Revenues & Volume, By Supers, 2021 - 2031F |
7 Philippines Cosmetic Market Import-Export Trade Statistics |
7.1 Philippines Cosmetic Market Export to Major Countries |
7.2 Philippines Cosmetic Market Imports from Major Countries |
8 Philippines Cosmetic Market Key Performance Indicators |
8.1 Social media engagement metrics (likes, shares, comments) for cosmetic brands in the Philippines |
8.2 Number of beauty influencers and bloggers collaborating with cosmetic brands |
8.3 Customer satisfaction scores and reviews for cosmetic products in the Philippines |
9 Philippines Cosmetic Market - Opportunity Assessment |
9.1 Philippines Cosmetic Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Cosmetic Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Philippines Cosmetic Market Opportunity Assessment, By Ingredient Type, 2021 & 2031F |
9.4 Philippines Cosmetic Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.5 Philippines Cosmetic Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Philippines Cosmetic Market - Competitive Landscape |
10.1 Philippines Cosmetic Market Revenue Share, By Companies, 2024 |
10.2 Philippines Cosmetic Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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