| Product Code: ETC11773729 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In 2024, the Philippines continued to see a significant influx of cosmetics foundation imports, with top suppliers being China, Japan, Metropolitan France, South Korea, and the USA. Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) over the four-year period remained impressive at 12.28%. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, highlighting the dominance of these key exporting countries in the cosmetics foundation segment in the Philippines.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Cosmetics Foundation Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Cosmetics Foundation Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Cosmetics Foundation Market - Industry Life Cycle |
3.4 Philippines Cosmetics Foundation Market - Porter's Five Forces |
3.5 Philippines Cosmetics Foundation Market Revenues & Volume Share, By Foundation Type, 2021 & 2031F |
3.6 Philippines Cosmetics Foundation Market Revenues & Volume Share, By Coverage, 2021 & 2031F |
3.7 Philippines Cosmetics Foundation Market Revenues & Volume Share, By Finish, 2021 & 2031F |
3.8 Philippines Cosmetics Foundation Market Revenues & Volume Share, By Skin Type, 2021 & 2031F |
3.9 Philippines Cosmetics Foundation Market Revenues & Volume Share, By Shade Range, 2021 & 2031F |
4 Philippines Cosmetics Foundation Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among the middle-class population in the Philippines |
4.2.2 Growing awareness about skincare and makeup products leading to a higher demand for cosmetics foundations |
4.2.3 Influence of social media and beauty influencers promoting cosmetic products |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers due to economic factors |
4.3.2 Presence of counterfeit products impacting trust and sales of authentic cosmetics foundations |
4.3.3 Regulatory challenges and compliance requirements for cosmetics products in the Philippines |
5 Philippines Cosmetics Foundation Market Trends |
6 Philippines Cosmetics Foundation Market, By Types |
6.1 Philippines Cosmetics Foundation Market, By Foundation Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Cosmetics Foundation Market Revenues & Volume, By Foundation Type, 2021 - 2031F |
6.1.3 Philippines Cosmetics Foundation Market Revenues & Volume, By Liquid, 2021 - 2031F |
6.1.4 Philippines Cosmetics Foundation Market Revenues & Volume, By Powder, 2021 - 2031F |
6.1.5 Philippines Cosmetics Foundation Market Revenues & Volume, By Stick, 2021 - 2031F |
6.2 Philippines Cosmetics Foundation Market, By Coverage |
6.2.1 Overview and Analysis |
6.2.2 Philippines Cosmetics Foundation Market Revenues & Volume, By Full, 2021 - 2031F |
6.2.3 Philippines Cosmetics Foundation Market Revenues & Volume, By Medium, 2021 - 2031F |
6.2.4 Philippines Cosmetics Foundation Market Revenues & Volume, By Sheer, 2021 - 2031F |
6.3 Philippines Cosmetics Foundation Market, By Finish |
6.3.1 Overview and Analysis |
6.3.2 Philippines Cosmetics Foundation Market Revenues & Volume, By Matte, 2021 - 2031F |
6.3.3 Philippines Cosmetics Foundation Market Revenues & Volume, By Dewy, 2021 - 2031F |
6.3.4 Philippines Cosmetics Foundation Market Revenues & Volume, By Satin, 2021 - 2031F |
6.4 Philippines Cosmetics Foundation Market, By Skin Type |
6.4.1 Overview and Analysis |
6.4.2 Philippines Cosmetics Foundation Market Revenues & Volume, By Oily Skin, 2021 - 2031F |
6.4.3 Philippines Cosmetics Foundation Market Revenues & Volume, By Dry Skin, 2021 - 2031F |
6.4.4 Philippines Cosmetics Foundation Market Revenues & Volume, By Combination Skin, 2021 - 2031F |
6.5 Philippines Cosmetics Foundation Market, By Shade Range |
6.5.1 Overview and Analysis |
6.5.2 Philippines Cosmetics Foundation Market Revenues & Volume, By Light to Dark, 2021 - 2031F |
6.5.3 Philippines Cosmetics Foundation Market Revenues & Volume, By Medium to Deep, 2021 - 2031F |
6.5.4 Philippines Cosmetics Foundation Market Revenues & Volume, By Universal, 2021 - 2031F |
7 Philippines Cosmetics Foundation Market Import-Export Trade Statistics |
7.1 Philippines Cosmetics Foundation Market Export to Major Countries |
7.2 Philippines Cosmetics Foundation Market Imports from Major Countries |
8 Philippines Cosmetics Foundation Market Key Performance Indicators |
8.1 Number of new product launches in the cosmetics foundation segment |
8.2 Social media engagement rates for cosmetics brands in the Philippines |
8.3 Consumer sentiment and reviews on online platforms for cosmetics foundations |
9 Philippines Cosmetics Foundation Market - Opportunity Assessment |
9.1 Philippines Cosmetics Foundation Market Opportunity Assessment, By Foundation Type, 2021 & 2031F |
9.2 Philippines Cosmetics Foundation Market Opportunity Assessment, By Coverage, 2021 & 2031F |
9.3 Philippines Cosmetics Foundation Market Opportunity Assessment, By Finish, 2021 & 2031F |
9.4 Philippines Cosmetics Foundation Market Opportunity Assessment, By Skin Type, 2021 & 2031F |
9.5 Philippines Cosmetics Foundation Market Opportunity Assessment, By Shade Range, 2021 & 2031F |
10 Philippines Cosmetics Foundation Market - Competitive Landscape |
10.1 Philippines Cosmetics Foundation Market Revenue Share, By Companies, 2024 |
10.2 Philippines Cosmetics Foundation Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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