| Product Code: ETC381269 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines cut flowers market is valued at Php 473 million (US$ 9 million) as per estimates for 2025 and is projected to reach a value of Php 679 million (US$ 13 million) by the estimated years with an estimated compound annual growth rate (CAGR) of 8. 1%. Cut flower exports were approximately US$ 2 Million in 2025 and are expected to grow steadily over the forecast period according to reports published by the Department of Agriculture - Bureau Of Agricultural Statistics (BAS).
The Philippines cut flowers market is driven by cultural and emotional factors, including celebrations, events, and gifting practices. Flowers hold a significant place in Filipino traditions and are used in various religious, social, and personal contexts. The growing influence of Western customs, such as the exchange of flowers on special occasions, has further boosted the demand. Urbanization and the expansion of organized retail also play a role in the market`s growth.
The Philippines cut flowers market is vulnerable to factors such as seasonality, weather conditions, and transportation issues. The perishable nature of cut flowers requires efficient supply chain management and cold storage facilities, especially during peak demand periods like Valentine`s Day. Ensuring that flowers reach consumers in fresh and pristine condition is an ongoing challenge.
The Philippines cut flowers market faced a severe blow due to the COVID-19 pandemic. With events, celebrations, and public gatherings being curtailed or canceled, the demand for cut flowers plummeted. Flower farmers encountered difficulties in harvesting and distributing their products, leading to supply wastage. The market`s heavy reliance on traditional retail channels also posed challenges during lockdowns. While the market explored opportunities in online sales and direct-to-consumer models, the overall outlook remained challenging until social activities returned to normalcy.
Dangwa Flower Market (consists of various local suppliers), Holland Tulips Philippines, and The Flower Farm.
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