| Product Code: ETC8839321 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines experienced a notable increase in deodorant stick imports in 2024, with key exporters including Thailand, Metropolitan France, Singapore, Australia, and Japan. The market continues to exhibit high concentration levels, with a steady CAGR of 11.59% from 2020 to 2024. The impressive growth rate of 18.18% from 2023 to 2024 indicates a rising demand for deodorant products in the Philippines, highlighting opportunities for both domestic and international suppliers to capitalize on this trend.

The deodorant stick market in the Philippines is growing due to the popularity of this convenient and easy-to-use format. Deodorant sticks are favored by consumers for their portability and ease of application. The market is seeing increased demand as more consumers seek long-lasting and effective deodorant solutions, contributing to the growth of stick deodorants within the broader deodorant market.
The deodorant stick market in the Philippines is witnessing growth, particularly among consumers who prefer the convenience and portability of stick formats. Deodorant sticks are popular for their ease of use, mess-free application, and long-lasting protection. With the rise in disposable incomes and increased spending on personal care products, consumers are seeking high-quality deodorant sticks that offer enhanced odor protection and skin care benefits. As natural and organic products become more desirable, the deodorant stick market is also seeing an uptick in demand for formulations free from synthetic chemicals.
The Philippines Deodorant Stick Market faces competition from a variety of alternative deodorant formats, such as sprays, roll-ons, and creams, which can sometimes offer more convenience or unique benefits. There are also challenges related to product differentiation, as many deodorant sticks use similar formulations. Consumer preferences for more natural and sustainable ingredients require brands to reformulate their products, which may involve higher costs and longer time-to-market. In addition, as many deodorants are used on a daily basis, price sensitivity and affordability remain crucial factors in the market`s growth.
The deodorant stick market in the Philippines is witnessing growth as convenience and portability become essential factors for consumers. With urbanization and changing lifestyles, there is an increasing demand for deodorants that cater to on-the-go consumers. Investment in product innovation, such as long-lasting, non-irritating formulas, would serve to differentiate products in a competitive market. Additionally, strategic marketing and distribution through retail chains and e-commerce platforms could maximize reach.
The deodorant stick market in the Philippines is experiencing growth due to changing consumer preferences for convenient and long-lasting personal care products. Government policies promoting health and hygiene, combined with regulations ensuring the safety and quality of personal care items, have supported the expansion of this market. The shift towards deodorant sticks as a preferred product format is driven by their portability and ease of use, particularly among active individuals and professionals.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Deodorant Stick Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Deodorant Stick Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Deodorant Stick Market - Industry Life Cycle |
3.4 Philippines Deodorant Stick Market - Porter's Five Forces |
3.5 Philippines Deodorant Stick Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Philippines Deodorant Stick Market Revenues & Volume Share, By Packaging Material, 2021 & 2031F |
3.7 Philippines Deodorant Stick Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
3.8 Philippines Deodorant Stick Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Philippines Deodorant Stick Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming practices in the Philippines. |
4.2.2 Rising disposable income levels leading to higher spending on personal care products. |
4.2.3 Growing urbanization and changing lifestyles increasing the demand for deodorant sticks. |
4.3 Market Restraints |
4.3.1 Intense competition from other personal care products like sprays, roll-ons, and powders. |
4.3.2 Price sensitivity among a segment of the population in the Philippines affecting purchasing decisions. |
4.3.3 Concerns about the use of chemicals in deodorants leading to a shift towards natural and organic alternatives. |
5 Philippines Deodorant Stick Market Trends |
6 Philippines Deodorant Stick Market, By Types |
6.1 Philippines Deodorant Stick Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Philippines Deodorant Stick Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Philippines Deodorant Stick Market Revenues & Volume, By With-AlcoholAlcohol-Free, 2021- 2031F |
6.2 Philippines Deodorant Stick Market, By Packaging Material |
6.2.1 Overview and Analysis |
6.2.2 Philippines Deodorant Stick Market Revenues & Volume, By GlassMetalPlastic, 2021- 2031F |
6.3 Philippines Deodorant Stick Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Philippines Deodorant Stick Market Revenues & Volume, By Store Based Retailing,, 2021- 2031F |
6.3.3 Philippines Deodorant Stick Market Revenues & Volume, By Online Retailing, 2021- 2031F |
6.4 Philippines Deodorant Stick Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Philippines Deodorant Stick Market Revenues & Volume, By Men, 2021- 2031F |
6.4.3 Philippines Deodorant Stick Market Revenues & Volume, By Women, 2021- 2031F |
6.4.4 Philippines Deodorant Stick Market Revenues & Volume, By Others, 2021- 2031F |
7 Philippines Deodorant Stick Market Import-Export Trade Statistics |
7.1 Philippines Deodorant Stick Market Export to Major Countries |
7.2 Philippines Deodorant Stick Market Imports from Major Countries |
8 Philippines Deodorant Stick Market Key Performance Indicators |
8.1 Percentage increase in online searches for deodorant stick brands in the Philippines. |
8.2 Growth in the number of retail outlets stocking a variety of deodorant stick brands. |
8.3 Number of new product launches and innovations in the deodorant stick segment in the Philippines. |
9 Philippines Deodorant Stick Market - Opportunity Assessment |
9.1 Philippines Deodorant Stick Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Philippines Deodorant Stick Market Opportunity Assessment, By Packaging Material, 2021 & 2031F |
9.3 Philippines Deodorant Stick Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
9.4 Philippines Deodorant Stick Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Philippines Deodorant Stick Market - Competitive Landscape |
10.1 Philippines Deodorant Stick Market Revenue Share, By Companies, 2024 |
10.2 Philippines Deodorant Stick Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |