Product Code: ETC221369 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The fresh strawberry market in the Philippines is relatively small but exhibits growth potential. The annual production of strawberries is around 1,500 metric tons, with Baguio City being a prominent cultivation area. The market`s value is estimated at approximately $5 million, driven by the demand for fresh and locally grown strawberries. The popularity of strawberries in desserts, beverages, and as a standalone snack supports the positive outlook of the fresh strawberry market. As technology and farming practices evolve, the production capacity and availability of fresh strawberries are likely to improve, contributing to market expansion.
The Philippines fresh strawberry market is set to witness growth as the demand for healthier snacks and ingredients rises. Fresh strawberries are considered a rich source of antioxidants and essential nutrients. The growing interest in baking, smoothie-making, and dessert preparation at home further fuels the demand for fresh strawberries. Despite the challenges posed by the tropical climate, advancements in cultivation techniques and technology are aiding in local strawberry production, which in turn supports market growth.
The fresh strawberry market in the Philippines faces obstacles related to climate suitability and cultivation expertise. Strawberries are typically grown in cooler climates, making it challenging to achieve optimal growth in the country`s tropical conditions. Limited knowledge about cultivating and protecting strawberry plants from diseases and pests can also impact yields and quality.
The Philippines fresh strawberry market encountered difficulties amid the COVID-19 pandemic, primarily due to supply chain disruptions, labor shortages, and reduced consumer spending. The closure of hospitality and foodservice sectors further impacted demand. However, the increasing preference for locally sourced produce and the potential for the market`s revival through innovative distribution channels and agri-tourism initiatives offer prospects for recovery. The market`s rebound will depend on effective adaptation to changing consumer preferences and economic conditions.
The Philippines fresh strawberry market is flourishing, with consumers showing a growing preference for this sweet and vibrant fruit. Major players in this sector include Berry Bliss Farms, Strawberry Fields Enterprises, and RedBerries Co., all of which contribute to expanding strawberry cultivation and distribution across the country, even in non-traditional growing regions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Fresh Pears Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Fresh Pears Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Fresh Pears Market - Industry Life Cycle |
3.4 Philippines Fresh Pears Market - Porter's Five Forces |
3.5 Philippines Fresh Pears Market Revenues & Volume Share, By Fruit Type, 2021 & 2031F |
4 Philippines Fresh Pears Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness leading to higher demand for fresh and nutritious fruits like pears. |
4.2.2 Growing disposable income levels in the Philippines, enabling consumers to afford premium fresh produce such as pears. |
4.2.3 Expansion of retail channels and online platforms making fresh pears more accessible to a wider consumer base. |
4.3 Market Restraints |
4.3.1 Seasonality and dependence on importation leading to fluctuations in supply and prices. |
4.3.2 Lack of awareness and familiarity with pears among Filipino consumers compared to other fruits like apples and bananas. |
4.3.3 Infrastructure and logistical challenges impacting the quality and freshness of imported fresh pears. |
5 Philippines Fresh Pears Market Trends |
6 Philippines Fresh Pears Market, By Types |
6.1 Philippines Fresh Pears Market, By Fruit Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Fresh Pears Market Revenues & Volume, By Fruit Type, 2021-2031F |
6.1.3 Philippines Fresh Pears Market Revenues & Volume, By Green Anjou, 2021-2031F |
6.1.4 Philippines Fresh Pears Market Revenues & Volume, By Red Anjou, 2021-2031F |
6.1.5 Philippines Fresh Pears Market Revenues & Volume, By Barlett, 2021-2031F |
6.1.6 Philippines Fresh Pears Market Revenues & Volume, By Red Barlett, 2021-2031F |
6.1.7 Philippines Fresh Pears Market Revenues & Volume, By Bosc, 2021-2031F |
6.1.8 Philippines Fresh Pears Market Revenues & Volume, By Concorde, 2021-2031F |
6.1.9 Philippines Fresh Pears Market Revenues & Volume, By Others, 2021-2031F |
6.1.10 Philippines Fresh Pears Market Revenues & Volume, By Others, 2021-2031F |
7 Philippines Fresh Pears Market Import-Export Trade Statistics |
7.1 Philippines Fresh Pears Market Export to Major Countries |
7.2 Philippines Fresh Pears Market Imports from Major Countries |
8 Philippines Fresh Pears Market Key Performance Indicators |
8.1 Average selling price of fresh pears in the Philippines. |
8.2 Consumer awareness and perception of the health benefits of pears through surveys and focus groups. |
8.3 Number of new distribution channels or partnerships established for fresh pear sales in the Philippines. |
9 Philippines Fresh Pears Market - Opportunity Assessment |
9.1 Philippines Fresh Pears Market Opportunity Assessment, By Fruit Type, 2021 & 2031F |
10 Philippines Fresh Pears Market - Competitive Landscape |
10.1 Philippines Fresh Pears Market Revenue Share, By Companies, 2024 |
10.2 Philippines Fresh Pears Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |