| Product Code: ETC12400225 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In 2024, the Philippines saw a significant increase in guava import shipments, with top exporters being Vietnam, Indonesia, China, Canada, and Belgium. The market concentration, as measured by the HHI, shifted from high to moderate in 2024, indicating a more balanced distribution among suppliers. The impressive CAGR of 18.76% from 2020 to 2024 highlights the growing demand for guavas in the Philippines. Moreover, the notable growth rate of 55.06% from 2023 to 2024 suggests a rapid expansion of the market, presenting opportunities for both local businesses and international suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Guavas Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Guavas Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Guavas Market - Industry Life Cycle |
3.4 Philippines Guavas Market - Porter's Five Forces |
3.5 Philippines Guavas Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Philippines Guavas Market Revenues & Volume Share, By Processing Type, 2021 & 2031F |
3.7 Philippines Guavas Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 Philippines Guavas Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.9 Philippines Guavas Market Revenues & Volume Share, By Certification, 2021 & 2031F |
4 Philippines Guavas Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of guavas |
4.2.2 Growing demand for exotic fruits in the Philippines |
4.2.3 Supportive government policies promoting agriculture and fruit exports |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations affecting guava production |
4.3.2 Infrastructural challenges in transportation and storage impacting guava quality |
4.3.3 Competition from other tropical fruits in the market |
5 Philippines Guavas Market Trends |
6 Philippines Guavas Market, By Types |
6.1 Philippines Guavas Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Guavas Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Philippines Guavas Market Revenues & Volume, By Fresh Guavas, 2021 - 2031F |
6.1.4 Philippines Guavas Market Revenues & Volume, By Processed Guavas, 2021 - 2031F |
6.1.5 Philippines Guavas Market Revenues & Volume, By Guava Extracts, 2021 - 2031F |
6.2 Philippines Guavas Market, By Processing Type |
6.2.1 Overview and Analysis |
6.2.2 Philippines Guavas Market Revenues & Volume, By Whole, 2021 - 2031F |
6.2.3 Philippines Guavas Market Revenues & Volume, By Puree, 2021 - 2031F |
6.2.4 Philippines Guavas Market Revenues & Volume, By Powder, 2021 - 2031F |
6.3 Philippines Guavas Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Philippines Guavas Market Revenues & Volume, By Loose Packaging, 2021 - 2031F |
6.3.3 Philippines Guavas Market Revenues & Volume, By Canned, 2021 - 2031F |
6.3.4 Philippines Guavas Market Revenues & Volume, By Sachets & Bottles, 2021 - 2031F |
6.4 Philippines Guavas Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Philippines Guavas Market Revenues & Volume, By Supers, 2021 - 2031F |
6.4.3 Philippines Guavas Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.4 Philippines Guavas Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.5 Philippines Guavas Market, By Certification |
6.5.1 Overview and Analysis |
6.5.2 Philippines Guavas Market Revenues & Volume, By USDA Organic, 2021 - 2031F |
6.5.3 Philippines Guavas Market Revenues & Volume, By Non-GMO Certified, 2021 - 2031F |
6.5.4 Philippines Guavas Market Revenues & Volume, By Fair Trade Certified, 2021 - 2031F |
7 Philippines Guavas Market Import-Export Trade Statistics |
7.1 Philippines Guavas Market Export to Major Countries |
7.2 Philippines Guavas Market Imports from Major Countries |
8 Philippines Guavas Market Key Performance Indicators |
8.1 Average price of guavas in the Philippines market |
8.2 Percentage of guava farms adopting sustainable farming practices |
8.3 Consumer satisfaction levels with the quality of guavas available in the market |
9 Philippines Guavas Market - Opportunity Assessment |
9.1 Philippines Guavas Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Philippines Guavas Market Opportunity Assessment, By Processing Type, 2021 & 2031F |
9.3 Philippines Guavas Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 Philippines Guavas Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.5 Philippines Guavas Market Opportunity Assessment, By Certification, 2021 & 2031F |
10 Philippines Guavas Market - Competitive Landscape |
10.1 Philippines Guavas Market Revenue Share, By Companies, 2024 |
10.2 Philippines Guavas Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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