| Product Code: ETC386729 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines continues to see significant haddock import shipments with Vietnam and China emerging as the top exporting countries in 2024. Despite high concentration with a Herfindahl-Hirschman Index (HHI) remaining elevated, the market shows strong growth potential. The compound annual growth rate (CAGR) from 2020 to 2024 stands at an impressive 24.71%, with a notable growth rate of 5.36% from 2023 to 2024. This indicates a sustained demand for haddock imports in the Philippines, presenting opportunities for market players to capitalize on this lucrative sector.

The Philippines` haddock market, it`s important to note that haddock is not native to Philippine waters but is rather found in colder regions. Consequently, this market might involve import and distribution processes to cater to local demand for haddock fish, often valued for its mild flavor and versatility in culinary applications. The market would likely involve seafood distributors, restaurants, and potentially even retailers specializing in imported seafood products.
Haddock is not native to the Philippines; it`s primarily found in the North Atlantic region. Thus, the Philippines haddock market is likely driven by imports to meet the demand for this specific fish. Consumer preferences for haddock`s mild flavor and versatile use in various dishes contribute to its market demand.
The Philippines haddock market faces challenges due to limited natural habitats for haddock fish. Haddock is not native to the region, and therefore, sourcing and maintaining a consistent supply can be difficult. Additionally, challenges related to cold chain logistics, quality control, and consumer preferences for more familiar fish species may impact the growth of the haddock market in the Philippines.
The COVID-19 pandemic affected the Philippines haddock market, albeit indirectly. Haddock, typically sourced from regions like Europe and North America, saw disruptions in supply chains due to lockdowns and transportation challenges. As a result, import-dependent markets faced supply shortages and increased prices. The situation underscored the importance of diversifying sourcing strategies and enhancing domestic fish production capacities.
The Philippines haddock market may involve companies engaged in seafood import and distribution. Haddock is not a native fish to the Philippines, so companies importing frozen or fresh haddock from other regions may include Seafood City Supermarket and San Miguel Pure Foods, which are known for offering a wide range of imported seafood products to meet consumer demand.
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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